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- Tasks: Lead and execute high-impact influencer marketing strategies to boost brand awareness and revenue.
- Company: Join a dynamic team at the forefront of tech and culture, driving innovative marketing initiatives.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and creativity.
- Why this job: Be a key player in shaping brand narratives through influencer partnerships and cultural engagement.
- Qualifications: Experience in influencer marketing and data analysis; strong communication and leadership skills required.
- Other info: Ideal for those passionate about pop culture and looking to make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced Influencer Marketing Director with a proven ability to operationalize large-scale, ROI-driven influencer programs. This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. As Influencer Marketing Director, you’ll be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand. You will lead a team focused on achieving measurable outcomes in brand awareness, engagement, and revenue growth.
Responsibilities:
- Develop and implement scalable, ROI-focused influencer marketing strategy to drive measurable business results across multiple regions.
- Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience.
- Design and execute influencer-led campaigns that generate engagement, increase brand affinity, and support conversions.
- Set up and manage a strategic seeding program to get products into the hands of high-impact influencers, cultural leaders, and trendsetters, ensuring maximum visibility and organic engagement.
- Track and analyse program performance through key metrics like ROI, EMV, and customer acquisition cost, continuously optimising to maximise ROI and impact.
- Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand’s presence and relevance.
- Serve as a central strategic resource for regional teams, providing guidance, best practices, and resources to ensure consistent and effective execution of influencer and culture marketing initiatives worldwide.
- Lead, develop, and inspire a global culture marketing team, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.
Requirements:
- Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI, ideally within the tech or consumer electronics industry
- Strong expertise in data analysis and marketing analytics, with an ability to translate insights into actionable strategies
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
- Proven ability to manage and develop a high-performing team, with a focus on driving business outcomes
- Results-driven, with a clear focus on achieving KPIs and revenue growth
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
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Influencer Marketing Director employer: Nothing
Contact Detail:
Nothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Director
✨Tip Number 1
Familiarize yourself with the latest trends in influencer marketing and pop culture. This will not only help you understand the landscape but also allow you to speak confidently about how you can leverage these trends for our brand.
✨Tip Number 2
Network with influencers and cultural leaders in your area. Building relationships with key figures can give you insights into what works in influencer marketing and may even lead to potential collaborations.
✨Tip Number 3
Showcase your data analysis skills by preparing case studies or examples of past campaigns where you successfully measured ROI. Being able to demonstrate your analytical capabilities will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your leadership style and how you inspire teams to achieve high performance. We value collaboration and innovation, so be ready to share specific examples of how you've fostered a positive team culture.
We think you need these skills to ace Influencer Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in influencer and culture marketing. Focus on specific campaigns you've led, the measurable outcomes achieved, and any relevant metrics that demonstrate your ability to drive ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the intersection of technology, culture, and influencer marketing. Share specific examples of how you've successfully engaged with influencers and driven brand awareness in previous roles.
Showcase Data Analysis Skills: Since strong expertise in data analysis is crucial for this role, include examples of how you've used data to inform marketing strategies. Highlight any tools or methodologies you are familiar with that can help track and analyze program performance.
Demonstrate Leadership Experience: Emphasize your experience in leading and developing high-performing teams. Provide examples of how you've set KPIs, fostered a collaborative culture, and inspired your team to achieve business outcomes.
How to prepare for a job interview at Nothing
✨Showcase Your Strategic Mindset
Be prepared to discuss your approach to developing and implementing influencer marketing strategies. Highlight specific examples where you've successfully operationalized large-scale programs that drove measurable ROI.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong expertise in data analysis, come ready to share how you've used analytics to inform your marketing strategies. Discuss key metrics you've tracked and how you've optimized campaigns based on those insights.
✨Highlight Your Industry Knowledge
Familiarize yourself with current trends in pop culture and social media. Be ready to discuss how these trends can be leveraged in influencer marketing to enhance brand engagement and visibility.
✨Emphasize Leadership Skills
As a leader, it's crucial to demonstrate your ability to inspire and develop a high-performing team. Share examples of how you've set clear KPIs and fostered a culture of innovation and accountability within your teams.
