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- Tasks: Lead influencer marketing initiatives and create culturally relevant campaigns.
- Company: Join a dynamic team at the forefront of technology and culture.
- Benefits: Enjoy flexible working options and a vibrant company culture.
- Why this job: Make an impact by shaping brand presence through innovative marketing strategies.
- Qualifications: Experience in influencer marketing and a degree in Marketing or Business required.
- Other info: We value diversity and inclusivity in our workplace.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs. This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand and drive awareness, engagement and revenue growth.
Responsibilities:
- Develop and implement scalable influencer marketing programs to drive measurable business results in the UK & Ireland.
- Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience.
- Design and execute culturally relevant campaigns and events that generate engagement, increase brand affinity, and support conversions.
- Track and analyse program performance through key metrics like CPM, ROI, EMV, and engagement, continuously optimising to maximise ROI and impact.
- Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance.
- Work closely with the global team to create a playbook in the UK&I that can be replicated and scaled in other regions.
- Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights.
- Lead and develop influencer and culture marketing in the UK region, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.
Requirements:
- Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI.
- A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies.
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour.
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors.
- Results-driven, with a clear focus on achieving KPIs to drive business outcomes.
- Bachelor’s degree in Marketing, Business, or a related field.
We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.
Influencer & Culture Marketing Manager, UK&I London, England, United Kingdom employer: Nothing Tech
Contact Detail:
Nothing Tech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & Culture Marketing Manager, UK&I London, England, United Kingdom
✨Tip Number 1
Network with influencers and cultural figures in the UK&I region. Attend industry events, workshops, and social gatherings where you can meet potential collaborators and build relationships that could benefit your future role.
✨Tip Number 2
Stay updated on the latest trends in influencer marketing and pop culture. Follow relevant blogs, podcasts, and social media accounts to ensure you’re aware of what’s currently resonating with audiences.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you measured success and optimised strategies based on data insights.
✨Tip Number 4
Demonstrate your understanding of the brand's values and mission during interviews. Be prepared to discuss how you would align influencer partnerships with these values to create authentic and impactful campaigns.
We think you need these skills to ace Influencer & Culture Marketing Manager, UK&I London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer and culture marketing. Use specific examples of campaigns you've managed, focusing on measurable results and KPIs that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology, culture, and influencer marketing. Discuss how your background and skills make you the ideal candidate for this role, and mention any specific cultural trends or influencers you admire.
Showcase Analytical Skills: In your application, emphasise your ability to analyse data and translate insights into actionable strategies. Provide examples of how you've used data to optimise marketing campaigns and drive ROI in previous roles.
Highlight Communication Skills: Since the role requires excellent communication and relationship-building skills, include examples of successful collaborations with influencers or brands. Mention any negotiation experiences that resulted in favourable outcomes.
How to prepare for a job interview at Nothing Tech
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing and executing influencer marketing programmes. Highlight specific examples where your strategic approach led to measurable results, as this role requires a strong focus on driving business outcomes.
✨Demonstrate Cultural Awareness
Familiarise yourself with current pop culture and internet trends relevant to the UK&I market. Be ready to share insights on how these trends can be leveraged in marketing campaigns, showcasing your ability to connect with the target audience.
✨Highlight Data-Driven Decision Making
Since the role involves tracking and analysing program performance, prepare to discuss how you've used data analytics in past roles. Bring examples of how you translated insights into actionable strategies that improved ROI and engagement.
✨Emphasise Relationship-Building Skills
This position requires excellent communication and negotiation skills. Be prepared to talk about your experience in building relationships with influencers and cultural figures, and how those connections have benefited your previous marketing initiatives.
