Paid Strategy Manager in London

Requirements

• The ideal candidate is commercially minded, equally comfortable in the granular detail of campaign management as they are in setting strategy, and confident shifting budget between channels and audiences to find incremental growth.
• 5+ years hands-on experience managing Paid Search and Paid Social campaigns, ideally in-house or agency-side within eCommerce or a marketplace environment.
• Deep, hands-on expertise across Google Ads and Microsoft Ads, including Performance Max, Shopping and YouTube.
• Strong working experience with Meta Ads Manager, with experience activating across other paid social platforms (TikTok, Pinterest etc.).
• Strong analytical capability — Google Sheets, Google Analytics, Looker & Count.
• Track record of designing and executing incrementality, audience and creative testing strategies. Experience with a measurement platform such as Triple Whale or Dema preferred.
• Experience managing significant budgets across both brand-building and performance objectives.
• Ability to demonstrate knowledge and passion for the NOTHS brand.
• Commercially minded with a test-and-learn mindset and a desire to continually improve.
• Highly organised and comfortable juggling multiple channels, campaigns and stakeholders.
• A strong communicator who collaborates well across teams, particularly with creative and brand partners.
• Flexible in your approach — digital marketing is constantly evolving and you'll need to keep up with the latest updates and case studies.
• Comfortable making data-driven trade-offs between channels, funnel stages and audiences.
• You have an understanding of our position as a marketplace and how our work directly affects the businesses that make up our unique company.
• Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!

What the job involves

• Reporting To: Head of Marketing.
• We are looking for a strategic, hands-on Paid Strategy Manager to own the full media buying proposition at Not On The High Street. Consolidating ownership of our two main paid channels — Paid Search (Google & Microsoft Ads, including YouTube) and Paid Social (Meta, TikTok, Pinterest and beyond) — this role gives a single, holistic owner end-to-end accountability for performance, audience strategy, testing, budget and reporting across paid media.
• You’ll be the engine of our paid media performance, running day-to-day buying, optimisation and budget allocation across the funnel. Paid Search will represent roughly 70% of your remit, with Paid Social making up the remaining 30% as you collaborate closely with our Creative Social Strategy Manager — feeding your data and insights into their content and creative strategy across Paid and organic social.
• You’ll work within our Marketing team at Not On The High Street, reporting to the Head of Marketing and sitting alongside the Creative Social Strategy Manager & Retention Strategy Manager, with a Performance Marketing Executive reporting into you.
• You’ll be hands-on with both PPC & Paid Social and self-sufficient, with the analytical rigour to defend every decision with data and the strategic instinct to see the bigger picture.

Paid Search (approx 70% of the role)

• Strategy & execution: Lead the strategy and day-to-day execution of all Paid Search activity across Google Ads and Microsoft Ads, including search, Shopping and Performance Max campaigns.
• YouTube & video: Own the strategy and execution of our brand-led YouTube activity, working with the Creative Social Strategy Manager and our creative teams to deliver full-funnel video campaigns.
• Performance monitoring: Daily, weekly, monthly and quarterly performance monitoring across all paid search activity, with proactive optimisation against KPIs.
• Optimisation & testing: Continuously test, optimise and iterate ad copy, creative, product feed, audience and bid strategies to maximise efficiency and incrementality.

Paid Social (approx 30% of the role)

• Hands-on management & buying: Own the day-to-day management, optimisation and buying across Paid Social platforms, with a primary focus on Meta and a growing footprint across TikTok, Pinterest and other emerging platforms.
• Audience & funnel strategy: Build out audience targeting, segmentation and retargeting strategies in line with our wider full-funnel approach.
• Creative collaboration: Work hand-in-hand with the Creative Social Strategy Manager, feeding performance data and audience insights into their creative briefs and providing structured feedback on creative performance.
• Campaign setup & QA: Build, launch and QA campaigns, ensuring product feeds, pixels, tracking and audiences are correctly configured and aligned across platforms.
• Full-funnel testing strategy: Own the audience, creative and incrementality testing roadmap across Paid Search and Paid Social, flexing budget between channels and platforms as performance dictates.
• Budget planning: Own budget planning and pacing across brand and performance marketing, ensuring spend is allocated efficiently against business goals.
• Data, analysis & reporting: Provide consolidated, single source-of-truth reporting on paid performance, surfacing insights and recommendations to the Head of Marketing and wider SLT.
• Audience & measurement infrastructure: Own our audience data, tracking and measurement set-up across the paid ecosystem ensuring we can attribute and learn from every test.
• Stakeholder collaboration: Liaise with key stakeholders across the business, including the Creative Social Strategy Manager, Brand & Experience, Commercial and Technology, to create unified, cross-channel campaigns.
• Upskilling and training: Impart knowledge and involve them in processes in order to give them a complete view of all performance marketing strategies and results.