Assistant Director of Income Generation (Major Donors)

Assistant Director of Income Generation (Major Donors)

Full-Time 65000 £ / year No working from home possible
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At a Glance

  • Tasks: Lead major donor fundraising and build relationships with high-value supporters.
  • Company: A charity dedicated to supporting those affected by grief.
  • Benefits: Competitive salary, hybrid work model, and the chance to make a real difference.
  • Other info: Join a passionate team and help transform lives through your work.
  • Why this job: Shape fundraising strategies and have a direct impact on vital charitable work.
  • Qualifications: Experience in fundraising and strong leadership skills.

The charity is entering a period where stronger leadership within the income generation function will be critical to sustaining and growing its vital work. We are looking for an Assistant Director of Income Generation (Major Donors) to act as a key member of the senior team and a trusted deputy to the Director.

Location: Mill Hill Broadway, London. Hybrid (2 days WFH per week)

Role Type: Permanent

Work Type: Full Time/Hybrid

Salary: 60-70k

Closing Date: 06 July 2026

Opportunity: Second-in-command for income generation, with real scope to shape how fundraising works. This is a broad, outward-facing role, combining leadership, oversight and hands-on delivery. Alongside helping shape how the team operates, you will lead and grow major donor fundraising, building relationships with high-value supporters, owning a portfolio, and playing a central role in securing significant gifts.

About the Organisation: The charity was founded by Dr Shelley Gilbert MBE, and works to offer a way through the anxiety, fear and isolation so often caused by grief.

Assistant Director of Income Generation (Major Donors) employer: Not For Profit People

As an employer, this charity offers a unique opportunity to make a meaningful impact in the community while working in a supportive and collaborative environment. With a strong focus on employee growth and development, team members are encouraged to innovate and lead within their roles, particularly in the vital area of major donor fundraising. Located in Mill Hill Broadway, London, the hybrid work model allows for flexibility, ensuring a healthy work-life balance while contributing to a cause that truly matters.

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Contact Details:

Not For Profit People Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Assistant Director of Income Generation (Major Donors)

Tip Number 1

Network like a pro! Reach out to people in the charity sector, especially those involved in income generation. Attend events, join online forums, and don’t be shy about asking for informational interviews – it’s all about making connections that could lead to opportunities.

Tip Number 2

Show your passion for the cause! When you get the chance to chat with potential employers, make sure to express why you care about their mission. Share personal stories or experiences that relate to their work – it’ll help you stand out as a genuine candidate.

Tip Number 3

Prepare for interviews by researching the organisation thoroughly. Understand their fundraising strategies, recent campaigns, and key challenges they face. This knowledge will not only impress them but also help you tailor your answers to show how you can contribute to their goals.

Tip Number 4

Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with the right opportunities. Plus, it shows you’re serious about joining the team and making a difference in the charity sector.

We think you need these skills to ace Assistant Director of Income Generation (Major Donors)

Leadership
Fundraising
Relationship Building
Portfolio Management
Major Donor Engagement
Strategic Planning
Communication Skills

Some tips for your application 🫡

Show Your Passion:When writing your application, let your passion for income generation and supporting those in need shine through. We want to see how your values align with our mission, so don’t hold back on sharing why this role excites you!

Tailor Your CV:Make sure your CV is tailored specifically for the Assistant Director of Income Generation role. Highlight your experience with major donors and fundraising strategies, and use keywords from the job description to catch our eye.

Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to explain how your skills and experiences make you the perfect fit for this position. Be genuine and let your personality come through – we love to see the real you!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our organisation and what we stand for!

How to prepare for a job interview at Not For Profit People

Know Your Numbers

As an Assistant Director of Income Generation, you'll need to demonstrate your understanding of fundraising metrics. Brush up on key performance indicators related to major donor fundraising and be ready to discuss how you've used data to drive results in previous roles.

Showcase Your Leadership Style

This role requires strong leadership skills, so think about examples from your past where you've successfully led a team or project. Be prepared to share how you motivate others and foster collaboration, especially in a hybrid work environment.

Build Rapport with High-Value Donors

Since you'll be working closely with major donors, it's crucial to convey your relationship-building skills. Prepare anecdotes that highlight your ability to connect with high-value supporters and secure significant gifts, showcasing your emotional intelligence and communication prowess.

Align with the Charity's Mission

Familiarise yourself with the charity's mission and values, particularly how they relate to grief support. During the interview, express your passion for the cause and how your personal values align with the organisation's goals, demonstrating your commitment to making a difference.