Senior Business Development Representative (BDR)
Senior Business Development Representative (BDR)

Senior Business Development Representative (BDR)

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead outbound efforts to generate high-quality sales pipelines and support revenue goals.
  • Company: Join Nory, a fast-growing tech startup revolutionising the hospitality industry.
  • Benefits: Competitive salary, equity, 35 days paid leave, and comprehensive health insurance.
  • Why this job: Make a real impact in hospitality while growing your career in a dynamic environment.
  • Qualifications: 2-3 years in B2B sales or strong hospitality ops experience with sales exposure.
  • Other info: Collaborative culture with a focus on personal growth and team success.

The predicted salary is between 36000 - 60000 £ per year.

Let’s fix hospitality, for good. Hospitality is tough – margins are thin, waste is high, and teams are stretched. That’s why we built Nory.

Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins.

We’re looking for a Senior Business Development Representative (BDR) / Business Development Representative (BDR) to join our Sales team and take our outbound engine to the next level. This is a high-impact, high-autonomy role for someone ready to own pipeline generation and play a key part in how we scale.

What you’ll be doing:

  • Own outbound – Lead the charge on generating high-quality pipeline through cold calls, emails, LinkedIn, and creative outreach strategies.
  • Pipeline management – Build and maintain a healthy pipeline to support our Account Executives in consistently smashing monthly revenue targets.
  • Account research – Identify key decision-makers and uncover strategic insights using sales tools and online research.
  • Messaging & campaign execution – Craft and deliver personalised, value-led messaging that speaks to our prospects.
  • Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies and boost effectiveness.
  • Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy.

What you’ll bring:

  • 2–3 years of experience in outbound B2B sales in a startup, or strong hospitality ops experience with early exposure to sales.
  • A track record of exceeding pipeline targets or supporting revenue goals.
  • Hunger and ambition to be the best – you thrive in a target-driven environment and own your results.
  • A creative, curious approach to outbound – you test, learn, iterate, and don’t rely on stale templates.
  • Excellent written and verbal communication skills, with the ability to build rapport quickly.
  • A genuine interest in hospitality, tech, and making a real difference to frontline teams.
  • Coachable, self-driven, and ambitious – whether you’re aiming to become an AE, a team lead, or both, we’ll back your growth.
  • Startup mindset: You thrive in fast-paced environments, move quickly, and take initiative to maintain momentum and resolve issues efficiently.
  • Communication and collaboration: You thrive in highly collaborative environments, communicate clearly, and offer help where needed to improve team outcomes.

What you’ll get in return:

  • Competitive salary range depending on experience
  • Meaningful equity, at Nory everyone is an owner!
  • 35 days of paid leave per year (including bank holidays)
  • Comprehensive private health insurance via Irish Life (Ireland) and Axa (UK)
  • Enhanced parental leave and baby loss support
  • Learning & development culture – €1000 personal annual budget + quarterly book budget
  • €250 home office workspace budget
  • Regular team offsites & socials
  • Office in London (LABS House, 15-19 Bloomsbury Way), with 3 days in the office/2 days remote

How We Work:

Our vision is to build a better future for the restaurant industry. One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together.

These are the values we live by:

  • We serve up impact with a side of profit: We prioritise work that delivers real financial results for our restaurant partners.
  • We prioritise speed of service: We move fast, unblock quickly, and deliver with urgency.
  • We act like owners: We own problems, raise the bar, and build better every day.
  • We win as a crew: We grow stronger through feedback, collaboration, and shared wins.
  • We hire humans. We believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life.

Please let us know if you require any adjustments so you can bring your best self to the interview process.

Senior Business Development Representative (BDR) employer: Nory

At Nory, we are committed to transforming the hospitality industry by empowering our team members with a culture of ownership and collaboration. With competitive salaries, meaningful equity, and a generous 35 days of paid leave, we prioritise employee well-being and growth, offering a €1000 annual budget for personal development. Our London office fosters a dynamic work environment where creativity thrives, and every voice is valued, making it an exceptional place for those looking to make a real impact in the restaurant sector.
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Contact Detail:

Nory Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Business Development Representative (BDR)

✨Tip Number 1

Get to know the company inside out! Research Nory's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in making a difference in the hospitality industry.

✨Tip Number 2

Network like a pro! Use LinkedIn to connect with current employees or industry professionals. A friendly chat can give you insider info and might even lead to a referral – which is always a bonus!

✨Tip Number 3

Prepare for those interviews by practising common questions and crafting your own success stories. Think about how your past experiences align with the role of a Senior BDR and be ready to share them confidently.

✨Tip Number 4

Don’t forget to follow up after your interviews! A quick thank-you email can leave a lasting impression and shows that you’re keen on the opportunity. Plus, it’s a great chance to reiterate why you’d be a perfect fit for Nory.

We think you need these skills to ace Senior Business Development Representative (BDR)

Outbound B2B Sales
Pipeline Generation
Cold Calling
Email Outreach
LinkedIn Networking
Account Research
Sales Tools Proficiency
Personalised Messaging
Collaboration with Account Executives
Strategic Alignment
Target-Driven Mindset
Creative Problem Solving
Excellent Written Communication
Verbal Communication Skills
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through. We want to see that you genuinely care about making a difference in this space, so share any relevant experiences or insights that highlight your enthusiasm.

Tailor Your Messaging: Just like in sales, personalisation is key! Make sure your application speaks directly to us and the role. Highlight your relevant skills and experiences that align with what we're looking for in a Senior BDR. This will show us that you've done your homework and are serious about joining our team.

Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Avoid jargon and fluff; instead, focus on delivering your message effectively. This will demonstrate your excellent written communication skills right from the start!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows initiative, which we love to see in potential team members!

How to prepare for a job interview at Nory

✨Know Your Stuff

Before the interview, dive deep into Nory's mission and values. Understand how their restaurant management system works and be ready to discuss how your experience in B2B sales or hospitality can contribute to their goals. This shows genuine interest and preparation.

✨Showcase Your Outbound Skills

Prepare examples of your past successes in generating high-quality leads through cold calls and creative outreach. Be ready to discuss specific strategies you’ve used and how they resulted in exceeding pipeline targets. This will highlight your fit for the role.

✨Be a Team Player

Nory values collaboration, so come prepared to discuss how you've worked with sales teams, marketing, and leadership in the past. Share examples of how you’ve aligned outreach strategies and contributed to team success. This will demonstrate your ability to thrive in a collaborative environment.

✨Ask Insightful Questions

Prepare thoughtful questions that show your curiosity about Nory’s future plans and challenges in the hospitality industry. This not only reflects your interest but also gives you a chance to engage in a meaningful conversation, making you memorable to the interviewers.

Senior Business Development Representative (BDR)
Nory

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