At a Glance
- Tasks: Lead creative marketing campaigns from concept to delivery, engaging communities and boosting fundraising.
- Company: Join Norwood, a dynamic organisation making a real impact in the community.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with diverse projects and a focus on creativity and collaboration.
- Why this job: Shape impactful marketing strategies and collaborate with passionate teams to drive change.
- Qualifications: Proven experience in end-to-end marketing campaigns and strong writing skills.
The predicted salary is between 37800 - 46200 £ per year.
About the Role
Great marketing doesn’t stop at the idea. It brings it to life and makes an impact. As Senior Creative Marketing Manager, you’ll lead the planning and delivery of marketing that helps Norwood engage our communities, grow fundraising income and connect more people with our services. This is a varied, hands‑on role where you’ll take ownership from the initial brief through to creative development, production, delivery and evaluation. You’ll work closely with colleagues across Fundraising, Events, Services and Communications, turning their objectives into marketing activity that engages the right audiences and delivers results.
One day you could be shaping the creative approach for a fundraising appeal. The next, you might be overseeing marketing for a flagship event, writing compelling campaign copy, developing an email campaign or working with designers and suppliers to bring an idea to life. You’ll also lead our Senior Graphic Designer, helping ensure everything we produce is creative, consistent and unmistakably Norwood.
Who We Are Looking For
You’ll be an experienced marketer who combines creative thinking with the organisation and judgement to make things happen. You’ll enjoy taking ownership of projects and seeing them through. You’ll know how to take an objective or brief, develop the right approach, bring people together and manage the detail required to deliver something brilliant. You’ll have significant experience delivering end‑to‑end marketing campaigns, with strong production expertise and an understanding of how creative, copy, digital, print and audience insight come together. Writing will be one of your strengths. You’ll be comfortable moving between fundraising appeals, event communications, email campaigns and marketing materials, adapting your message while maintaining a clear and consistent tone of voice. You’ll also understand that successful marketing is about more than creative output. You’ll use insight and data to understand performance, learn what works and continually improve the impact of your campaigns. Most importantly, you’ll be collaborative and solutions‑focused. You’ll build strong relationships with colleagues and understand how to balance competing priorities while keeping projects moving.
Your Day to Day
- Lead marketing activity across fundraising appeals, events, service promotion and community engagement
- Take projects from initial brief through planning, creative development, production, delivery and evaluation
- Develop campaign and promotional ideas that bring Norwood’s brand to life
- Write compelling copy for fundraising appeals, events, emails and wider marketing activity
- Draft speeches and key messages for senior leaders where required
- Oversee the production of high-quality print, digital and event materials
- Manage the full print production process, from specification and proofing through to final delivery
- Lead marketing production for fundraising events, including invitations, brochures, menus, pledge cards and venue branding
- Support flagship events such as Norwood’s Annual Dinner
- Plan and deliver email marketing campaigns, including content, calls to action, targeting, scheduling and performance monitoring
- Support activity across website, social media and CMS platforms
- Coordinate targeted advertising and media placements
- Use data and audience insight to evaluate performance and improve future campaigns
- Use AI tools to support content development, scheduling and delivery
- Manage external printers, designers, photographers, videographers and other suppliers
- Manage multiple projects, budgets, deadlines and stakeholder expectations
- Lead, support and develop the Senior Graphic Designer
Senior Creative Marketing Manager in England employer: NORWOOD
At Norwood, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work environment where kindness and respect are at the core of our culture. As a Housing Manager, you will not only have the opportunity to make a meaningful impact in the lives of neurodiverse individuals but also benefit from comprehensive employee growth opportunities, including training and development tailored to your career aspirations. Located in Stanmore, our head office fosters collaboration across various teams, ensuring that you are part of a dedicated community committed to empowering those we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Marketing Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NORWOOD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NORWOOD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NORWOOD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NORWOOD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative Marketing Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NORWOOD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NORWOOD:Show us that you’ve done your homework! In your application, briefly mention what you admire about NORWOOD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NORWOOD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NORWOOD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NORWOOD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
