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- Tasks: Lead regional marketing strategy and drive pipeline growth across EMEA North.
- Company: Join FloQast, a pioneering company transforming accounting in an AI-driven world.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on collaboration with sales teams.
- Why this job: Shape marketing strategies that directly impact business success in key markets.
- Qualifications: 7+ years in B2B marketing, ideally in SaaS, with strong strategic and operational skills.
The predicted salary is between 60000 - 80000 £ per year.
At FloQast, we are redefining how accounting teams operate in an AI-powered world. We help finance leaders move faster, work smarter, and transform the Close — and we’re scaling rapidly across EMEA. EMEA North — spanning the UK & Ireland, Nordics, and Israel — represents one of our most important growth regions. These markets are mature, competitive, and strategically critical to our continued expansion.
You will own the regional marketing engine across these markets. This includes defining strategy, managing investment, and delivering programs that drive pipeline growth and revenue impact. You will operate at the intersection of Sales, Marketing, and regional market dynamics, ensuring marketing activity supports the success of every sales team and sub-region. This is a senior individual contributor role designed for someone who wants to own outcomes, influence strategy, and drive measurable business results. This role is hybrid: 3 days in our central London office. Visa sponsorship is not available at this time.
What You’ll Do:
- Own the Regional Marketing Strategy
- Develop and execute the integrated field marketing strategy for the UK & Ireland, Nordics, and Israel.
- Translate global campaigns into locally relevant programs that resonate with finance and accounting leaders.
- Identify the right mix of events, campaigns, account-based initiatives, and digital engagement to drive pipeline growth.
- Continuously refine strategy based on performance insights, market dynamics, and sales feedback.
- Drive Results Across Every Sub-Region
- Partner closely with sales leaders across UK & Ireland, Nordics, and Israel to align marketing activity with pipeline priorities.
- Ensure programs support the specific needs of each sales team and customer segment.
- Monitor performance at the country and team level, identifying pipeline gaps or opportunities.
- Deploy targeted initiatives to strengthen underperforming areas while sustaining momentum in high-performing markets.
- Own the Business of Marketing in the Region
- Manage and allocate the regional field marketing budget.
- Prioritise investments based on expected pipeline and revenue impact.
- Track program performance and marketing contribution to pipeline.
- Provide clear reporting and insights to marketing and sales leadership.
- Partner Strategically with Sales
- Work closely with regional Sales leadership to align marketing strategy with commercial priorities.
- Develop programs that support account engagement and accelerate deal cycles.
- Ensure marketing-generated engagement translates into pipeline opportunities.
- Maintain regular communication with sales leaders on program impact and performance.
- Lead Regional Events and Market Presence
- Define and execute the regional event strategy across EMEA North.
- Deliver high-impact experiences including industry conferences, hosted events, and executive roundtables.
- Manage vendors, agencies, and event execution across multiple markets.
- Ensure events are aligned to pipeline objectives and measurable outcomes.
- Own Regional Digital Presence and Customer Storytelling
- Partner with global teams to optimise the regional website experience and buyer journey.
- Ensure campaigns are supported by relevant localised content and assets.
- Drive the development of regional customer stories and proof points.
- Work with Sales and Customer Success to surface compelling customer success stories from the region.
- Partner with EMEA Growth Marketing Lead and digital agencies to set the strategy for EMEA North.
What You’ll Bring:
- 7+ years of B2B marketing experience, ideally within SaaS or enterprise technology.
- Proven experience leading field marketing or regional demand generation programs.
- Demonstrated success driving pipeline growth in partnership with sales teams.
- Experience managing regional marketing budgets and evaluating program ROI.
- Experience working across multiple countries or markets.
- BA/BS degree required.
Skills:
- Strategic thinking combined with strong operational execution.
- Strong financial discipline and budget management capability.
- Analytical mindset with ability to interpret performance data.
- Excellent project management and organisational skills.
- Exceptional communication and stakeholder management abilities.
- Experience with HubSpot, Salesforce, Asana, and Google Workspace is highly valued.
Mindset:
- Takes ownership of marketing outcomes, not just activity.
- Operates with a strong commercial and revenue-focused mindset.
- Builds trusted partnerships with Sales and cross-functional teams.
- Thrives in a fast-moving, high-growth environment.
- Is comfortable balancing strategic planning with hands-on execution.
Nice To Haves:
- Experience working in Fintech.
- French or German as a second language would be an advantage.
Why This Role Matters:
EMEA North represents one of FloQast’s most important growth opportunities. Winning in the UK, Nordics, and Israel requires a strong regional marketing leader who can connect strategy with execution and ensure every market receives the support needed to succeed. In this role, you will shape how FloQast engages finance leaders across these markets — driving pipeline growth, strengthening market presence, and supporting the success of every sales team in the region.
FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.
Senior Field Marketing Manager, EMEA North employer: Norwest Venture
Contact Detail:
Norwest Venture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager, EMEA North
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Senior Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like FloQast, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Leverage social media! Use platforms like LinkedIn to connect with industry leaders and join relevant groups. Share your insights and engage in discussions to boost your visibility and credibility in the field.
We think you need these skills to ace Senior Field Marketing Manager, EMEA North
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Field Marketing Manager role. Highlight your experience in B2B marketing, especially in SaaS or enterprise tech, and show how you've driven pipeline growth in previous roles.
Showcase Your Strategic Thinking: We want to see your strategic mindset! In your application, share examples of how you've developed and executed successful marketing strategies that align with sales priorities. This will demonstrate your ability to operate at the intersection of Sales and Marketing.
Quantify Your Achievements: Numbers speak volumes! When detailing your past experiences, include specific metrics that showcase your impact on pipeline growth and revenue. This helps us understand the tangible results you've delivered in your previous roles.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Norwest Venture
✨Know Your Market
Before the interview, dive deep into the UK, Nordics, and Israel markets. Understand their unique challenges and opportunities in the finance sector. This knowledge will help you demonstrate how your strategies can resonate with local finance leaders.
✨Showcase Your Success Stories
Prepare specific examples of how you've driven pipeline growth in previous roles. Highlight your experience with field marketing and how it aligns with sales priorities. Use metrics to back up your claims; numbers speak volumes!
✨Align with Sales
Emphasise your ability to partner with sales teams. Discuss how you’ve previously aligned marketing strategies with sales goals and how you plan to do the same at FloQast. This shows you understand the importance of collaboration in achieving results.
✨Be Ready for Questions
Anticipate questions about budget management and ROI evaluation. Be prepared to discuss how you prioritise investments based on expected outcomes. This will showcase your financial discipline and strategic thinking, which are crucial for this role.