Brand Lead in Livingston

Office Based, Livingston | Full Time | £30,000

COMPANY OVERVIEW

Norty Ltd, parent company to 11 leading clothing brands. For over two decades, Norty and its portfolio of brands have supplied top-quality garments to decorators and embroiderers in the printwear and promotions market. Our brand family includes the hugely popular AWDis, ProRTX, and Henbury. From hoodies and t-shirts to performance wear and sustainable ranges, Norty offers an unparalleled choice of colours, designs, and fabrics to meet customer needs across the UK, Europe, and the USA.

VISION – To be the world’s canvas for self-expression

MISSION – To create incredible blank clothing that people love to make, sell and wear.

VALUES

• Do the right thing – We take active responsibility for delivering the best blanks at the best price while ensuring we are ethical and transparent in our processes.
• Work together – Acting as one we deliver a sum greater than our individual parts.
• Do it with passion – We are passionate about the impact our clothing makes to those who make it, our team, the businesses who sell it and those who wear it.
• Do what you can to make the world a better place – We do what we can to make the world a better place.
• Never stand still – Change is constant, that’s why we never stand still – we adapt, and generate innovations based on leading the market.

DEPARTMENT OVERVIEW

The Brand Team is responsible for driving the creative assets of the brands within the portfolio. Responsible for the development of new products based on current trends and market research along with the creation and management of all creative assets for the brands including creative briefs, coordination of creative agencies and photoshoots.

PRINCIPLE SCOPE & PURPOSE OF JOB

Reporting to the Brand Manager, the Brand Lead will play an integral role working within a growing brand team. This position is pivotal in ensuring the smooth execution of brand initiatives and the consistent development of brand identity through brand and product development.

Key responsibilities include:

• Leading a portfolio of brands through the product development process from concept through to execution.
• Conducting research to inform brand direction, strategy and positioning.
• Creating a visual identity for the brand/s to communicate creative vision fit for the printwear industry.
• Undertaking market research to identify trends, competitor activity, and consumer insights.
• Working with factories to develop suitable new products and ranges.
• Coordinating photoshoots and providing the marketing team with assets for the brand brochures, websites, tradeshows and online assets.

The successful candidate will have experience of leading a brand, be confident in leading brand direction, interpreting trends, range planning, garment development and brand guidelines. They will be highly organised, detail-oriented, and accurate in their work, with a proactive attitude and a strong willingness to learn and develop within the role.

KEY TASKS & RESPONSIBILITIES

• Critical path management
• Trend and market research
• Competitor analysis
• Presenting to shareholders
• Managing brand ranges and SKUs
• Suggesting new styles and colours
• Product Development
• Leading Photoshoots on own and with agencies
• Developing and communicating brand identity through brand guidelines
• Managing your brand budgets
• Assist in the collation and reporting of KPI data for assigned brands
• Act as the key liaison between our team, Tech and Marketing teams
• Analysing sell-through data, identifying sales trends, and providing insights
• Management of opening orders, top-ups, and 1st year stock monitoring
• Attend factory visits for new development and maintain supplier relationships.
• Internal and External Brand training
• UK and EU tradeshow attendance

Pay: £30,000.00 per year

Benefits:

• Company events
• Cycle to work scheme
• Free parking
• On-site parking