Office Based, Livingston | Full Time | £30,000 JOB TITLE: Brand Lead DEPARTMENT: Brands RESPONSIBLE TO: Brand Manager COMPANY OVERVIEW Norty Ltd, parent company to 11 leading clothing brands. For over two decades, Norty and its portfolio of brands have supplied top-quality garments to decorators and embroiderers in the printwear and promotions market. Our brand family includes the hugely popular AWDis, ProRTX, and Henbury. From hoodies and t-shirts to performance wear and sustainable ranges, Norty offers an unparalleled choice of colours, designs, and fabrics to meet customer needs across the UK, Europe, and the USA. VISION – To be the world’s canvas for self-expression MISSION – To create incredible blank clothing that people love to make, sell and wear. VALUES Our core values guide the way we do business. They sum up what our business stands for, influence our organisation culture and drive why we do things. It is expected that our team live and breathe the following values: * Do the right thing – We take active responsibility for delivering the best blanks at the best price while ensuring we are ethical and transparent in our processes. Empowered individually and as a team, we make changes and take proactive decisions autonomously to do the right thing by our customers and suppliers. Our principals are never compromised. * Work together – acting as one we deliver a sum greater than our individual parts. Our varied skills and resources broaden and enhance the personalised solutions we offer distributors, customers and end users. We achieve so much more by collaborating closely with our teams, clients. and suppliers. * Do it with passion – We are passionate about the impact our clothing makes to those who make it, our team, the businesses who sell it and those who wear it. We want to deliver unrivalled quality, value and choice that is right each time. Our passion gives us the energy, courage and care to go beyond the expected. We love what we do. * Do what you can to make the world a better place – We do what we can to make the world a better place. Continually looking for opportunities to make a positive change both near and far, breaking old patterns to deliver real improvements and lead the way. * Never stand still – Change is constant, that’s why we never stand still – we adapt, and generate innovations based on leading the market and offering curated options, this means listening, learning and evolving. We are humble and genuine in our pursuit of being better everyday. DEPARTMENT OVERVIEW The Brand Team is responsible for driving the creative assets of the brands within the portfolio. Responsible for the development of new products based on current trends and market research along with the creation and management of all creative assets for the brands including creative briefs, coordination of creative agencies and photoshoots. PRINCIPLE SCOPE & PURPOSE OF JOB Reporting to the Brand Manager, the Brand Lead will play an integral role working within a growing brand team. This position is pivotal in ensuring the smooth execution of brand initiatives and the consistent development of brand identity through brand and product development. Key responsibilities include Leading a portfolio of brands through the product development process from concept through to execution, conducting research to inform brand direction, strategy and positioning, and creating a visual identity for the brand/s to communicate creative vision fit for the printwear industry. The role also involves undertaking market research to identify trends, competitor activity, and consumer insights, working with factories to develop suitable new products and ranges as well as coordinating photoshoots and providing the marketing team with assets for the brand brochures, websites, tradeshows and online assets. The successful candidate will have experience of leading a brand, be confident in leading brand direction, interpreting trends, range planning, garment development and brand guidelines. They will be highly organised, detail-oriented, and accurate in their work, with a proactive attitude and a strong willingness to learn and develop within the role. KEY TASKS & RESPONSIBILITIES * Critical path management * Trend and market research * Competitor analysis * Presenting to shareholders * Managing brand ranges and SKUs * Suggesting new styles and colours * Product Development * Leading Photoshoots on own and with agencies * Developing and communicating brand identity through brand guidelines * Managing your brand budgets * Assist in the collation and reporting of KPI data for assigned brands * Act as the key liaison between our team, Tech and Marketing teams * Analysing sell-through data, identifying sales trends, and providing insights * Management of opening orders, top-ups, and 1st year stock monitoring * Attend factory visits for new development and maintain supplier relationships. * Internal and External Brand training * UK and EU tradeshow attendance Pay: £30,000.00 per year * Company events * Cycle to work scheme * Free parking * On-site parking #J-18808-Ljbffr
