Product Development & Merchandising Manager

We’re not just another bike brand - we are an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that is passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we are entering a new era of global success. And we want you to be a part of it! At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you will have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you are passionate about motorcycles and looking to join a team that is shaping the future of this legendary brand, we would love to hear from you!

The Role

We are seeking an experienced and driven Product Development & Merchandising Manager to play a key role in shaping and delivering Norton’s growing product range. Working across direct sourcing and brand collaborations, this role will sit at the heart of our apparel and lifestyle offering, ensuring products are commercially strong, beautifully executed, and aligned with our premium brand. This is a hands-on role for someone who thrives in a lean, fast-moving environment and enjoys seeing products through from concept to customer.

Key Responsibilities

• Conduct regular market and competitor reviews to identify trends, opportunities, and best practices.
• Translate insights into clear recommendations to inform product strategy and development decisions.
• Support the Head of Apparel Design in delivering end-to-end product development across a focused range, from initial concept and briefing through to final production approval.
• Work closely with vehicle design, purchasing, and external suppliers to turn creative concepts into commercially successful products.
• Own and manage the critical path, ensuring timelines for sampling, specifications, quality standards, and cost targets are met.
• Support decision-making on materials, trims, construction, and fit to deliver performance, durability, and premium quality.
• Partner with suppliers and factories to resolve technical challenges and ensure efficient, high-quality development.
• Oversee sampling, fit sessions, product testing, and final approvals.
• Maintain accurate and up-to-date documentation, including BOMs, prototypes, approvals, and product data.
• Organise and manage design and product information for internal reference.
• Produce detailed product guides to support dealer training and selling.
• Support the creation of product content for e-commerce and marketing channels.
• Help ensure product launches are aligned across dealer networks and online platforms.
• Support product set-up, pricing, and data accuracy across internal systems.
• Produce weekly and monthly reports highlighting bestsellers, slower movers, risks, and opportunities.
• Support the planning, delivery, and maintenance of seasonal range plans across the Norton portfolio.
• Track key KPIs including sales performance, margin, availability, and stock levels.
• Support demand planning and forecasting to ensure optimal stock positioning.
• Monitor sell-through and availability performance across the range.
• Identify products requiring action, such as replenishment or markdown support, and recommend next steps.
• Support weekly stock allocation across dealers and warehouses to maintain healthy inventory levels.

Requirements

• 10+ years’ experience in product development and/or merchandising, ideally within apparel, accessories, or lifestyle categories.
• Strong understanding of product lifecycle management, costings, and critical path processes.
• Comfortable working across a lean, focused, high-impact product range.
• Highly collaborative, commercially minded, organised, and detail-driven.
• Passion for premium craftsmanship, innovation, and brand storytelling; an interest in motorcycles is a bonus.

Rewards

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here’s what you’ll get when you join the team:

• Competitive salary package that recognises your skills and experience.
• A whopping 33 days of holiday (including Bank Holidays) to relax and recharge.
• Generous pension scheme that sets you up for the future, with access to personalised advice.
• Private Medical Insurance and a Cash Back Programme to keep you feeling your best.
• Life insurance (4x salary) because we’ve got your back no matter what.
• FREE fruit, got to have your five-a-day!
• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme.
• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded.
• A diverse and international team that brings together different perspectives, backgrounds, and experiences.
• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between.
• Want to go green? You can enjoy free electric bicycle hire.
• Plus, no need to stress about finding a parking spot - we’ve got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we’re committed to continually improving our reward offering in line with the business growth plan. Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS.