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For Companies At a Glance
- Tasks: Lead PR initiatives, manage media relationships, and enhance brand awareness for our iconic motorcycle brand.
- Company: Join Norton, a legendary British motorcycle brand with over 120 years of history and innovation.
- Benefits: Enjoy competitive salaries, 33 days holiday, private medical insurance, and perks like electric bike hire.
- Why this job: Be part of a passionate team driving global success and shaping the future of motorcycling.
- Qualifications: 5+ years in PR or communications, preferably in automotive or lifestyle sectors, with strong media connections.
- Other info: Join an entrepreneurial environment with opportunities for personal growth and regular employee events.
The predicted salary is between 36000 - 60000 £ per year.
We’re not just another bike brand – we\’re an iconic, British motorcycle brand with over 120 years of history. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate and expanding team dedicated to delivering exceptional riding experiences.
Under new ownership and part of the TVS Motor family, we\’re entering a new era of global success. We invite you to be part of this journey!
At Norton, we value respect, trust, and responsibility. We empower our employees to excel professionally and support personal growth through teaching and learning opportunities. Join us to grow alongside some of the most talented people in the industry.
The Role
As PR Manager, you will lead strategic public relations initiatives to enhance our brand, foster media relationships, and increase awareness of our motorcycles and rider community globally and locally. You will craft compelling narratives positioning Norton as a leader in innovation, performance, and lifestyle, building loyalty among media, fans, and customers.
You will collaborate with Brand, Product, Digital, Events, and Executive teams, manage external PR agencies, and ensure consistent brand messaging across all media channels. Your role will include managing product launches, motorcycle test rides, brand campaigns, and ambassador communications.
Key Responsibilities
- Develop and implement global and local PR strategies supporting brand and product initiatives
- Build and maintain relationships with journalists, editors, influencers, and media outlets across print, digital, and broadcast
- Coordinate media pitches for feature stories, interviews, and reviews
- Lead PR efforts for motorcycle launches, milestones, and campaigns
- Oversee press events, media briefings, and launches to maximize coverage
- Manage a global press calendar aligned with marketing and product plans
- Create press releases, media kits, Q&As, and briefing documents consistent with brand tone
- Collaborate with internal teams to ensure timely and impactful storytelling
- Lead crisis communication planning and press response strategies with Legal and Executive teams
- Manage external PR agencies and monitor performance against KPIs
- Track PR metrics, media impressions, and sentiment to inform strategies
- Manage PR budget and reporting processes
Person Specification
- 5+ years in PR, communications, or media relations, preferably within automotive, motorsport, or motorcycle sectors
- Strong media network in lifestyle, automotive, tech, or trade press
- Experience managing product and brand communications, including international media coverage
- Excellent written and verbal communication skills; ability to translate technical features into compelling stories
- Proven leadership in managing agency relationships and cross-functional teams
Rewards of working for Norton:
We take care of our Nortoneers with competitive salaries, generous holiday allowances (33 days including bank holidays), a comprehensive pension scheme, private medical insurance, life insurance (4x salary), and other perks like private medical and cashback programs, free fruit, employee assistance, electric bike hire, and on-site parking with charging points.
Join an entrepreneurial environment within a well-funded company with ambitious goals. Participate in our Ideas for Excellence scheme, engage with a diverse international team, and enjoy regular employee events and activities.
We are committed to continuous improvement of our employee benefits as we grow.
Note: We do not accept agency applications.
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PR Manager employer: Norton Motorcycles
Contact Detail:
Norton Motorcycles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Tip Number 1
Familiarise yourself with the motorcycle industry and Norton’s unique brand story. Understanding our heritage and current market position will help you craft compelling narratives that resonate with both media and customers.
✨Tip Number 2
Network with journalists and influencers in the automotive and lifestyle sectors. Building these relationships can give you an edge when it comes to pitching stories and securing coverage for our products and events.
✨Tip Number 3
Stay updated on the latest trends in PR and communications, especially within the automotive sector. This knowledge will enable you to implement innovative strategies that align with our brand's goals and enhance our public image.
✨Tip Number 4
Prepare to demonstrate your leadership skills by showcasing examples of how you've successfully managed cross-functional teams and external agencies in previous roles. This will highlight your ability to drive impactful PR initiatives at Norton.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Norton as a brand. Familiarise yourself with their history, values, and recent developments. This knowledge will help you tailor your application to reflect their ethos.
Craft a Compelling Cover Letter: Your cover letter should highlight your relevant experience in PR and communications, particularly within the automotive or motorcycle sectors. Use specific examples to demonstrate how your skills align with the responsibilities of the PR Manager role.
Showcase Your Media Network: In your CV and cover letter, emphasise your existing relationships with journalists, editors, and influencers. Mention any successful campaigns you've led that involved media outreach, showcasing your ability to enhance brand visibility.
Tailor Your CV: Ensure your CV is tailored to the job description. Highlight your experience in managing product launches, crisis communication, and agency relationships. Use metrics to quantify your achievements, such as media impressions or successful campaigns.
How to prepare for a job interview at Norton Motorcycles
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Norton and its history. Understand their values, recent developments, and what sets them apart in the motorcycle industry. This knowledge will help you demonstrate your passion for the brand and align your answers with their mission.
✨Showcase Your Media Connections
As a PR Manager, having a strong media network is crucial. Be prepared to discuss your existing relationships with journalists, editors, and influencers. Highlight specific examples of how you've leveraged these connections to achieve successful PR campaigns in the past.
✨Prepare Compelling Narratives
Since the role involves crafting compelling stories, come prepared with examples of narratives you've developed in previous roles. Think about how you can translate technical features into engaging stories that resonate with both media and consumers, showcasing your storytelling skills.
✨Demonstrate Leadership and Collaboration
The position requires collaboration with various teams and managing external agencies. Be ready to share experiences where you've successfully led cross-functional projects or managed agency relationships. Emphasise your ability to work collaboratively while driving results.