At a Glance
- Tasks: Lead data analytics to drive insights and enhance customer experiences at Norton Motorcycles.
- Company: Join an iconic British motorcycle brand with over 120 years of history.
- Benefits: Competitive salary, 33 days holiday, private medical insurance, and a generous pension scheme.
- Other info: Enjoy a diverse team, exciting events, and opportunities for personal development.
- Why this job: Shape the future of a legendary brand while working in a dynamic, entrepreneurial environment.
- Qualifications: 15+ years in data analytics with expertise in performance marketing and customer journeys.
The predicted salary is between 43731 - 53449 £ per year.
We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers. Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The role
We are seeking a strategic and data-driven Head of Data Analytics to lead the organisation’s digital measurement, marketing intelligence, and insights agenda for Norton Motorcycles Global business. This role brings together data and actions across our customer journey stages and enables the organisation with data backed insights and decision making, keeping the customer in the centre.
The ideal candidate will unify data across digital marketing, research engagement, CRM, dealer actions and experience into actionable insights, driving lead conversion, marketing ROI, and customer lifetime value.
Duties/Responsibilities
- Defining and executing Norton Motorcycles' global analytics and insights strategy
- Building a connected view of the customer journey across digital marketing, CRM, dealers, bookings, retail, and ownership
- Driving performance marketing and lead analytics, optimising conversion from enquiry through to retail
- Developing advanced attribution models that connect online engagement to real-world sales outcomes
- Delivering actionable customer, campaign, and market insights that influence executive decision-making
- Creating a Customer 360 framework and enabling personalised engagement strategies
- Driving experimentation, CRO, and data-led optimisation across customer touchpoints
- Enhancing dealer and retail funnel visibility across global markets
- Leveraging customer experience and lifecycle insights to improve retention, loyalty, and lifetime value
- Leading and developing a high-performing global team of analysts and data scientists
Key Skills & Competencies
- 15+ years' experience in Data Analytics, Marketing Analytics, Digital Analytics, or Data Strategy
- Deep expertise in performance marketing analytics, customer journeys, and funnel optimisation
- Strong understanding of attribution modelling and online-to-offline conversion measurement
- Experience working with martech and adtech ecosystems
- Advanced analytical capabilities including SQL, data modelling, statistical analysis, and visualisation tools such as Power BI, Tableau, Adobe Analytics, or Google Analytics
- Proven ability to transform data into strategic business outcomes
- Experience partnering with senior global stakeholders and influencing executive decision-making
Rewards of Working at Norton
- Competitive salary package that recognises your skills and experience
- 33 days of holiday (inc. Bank Hols) to relax and recharge
- Generous pension scheme that sets you up for the future, with access to personalised advice
- Private Medical Insurance and a Cash Back Programme to keep you feeling your best
- Life insurance (4x salary) because we've got your back no matter what
- FREE fruit, got to have your five-a-day!
- WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
- Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
- Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
- A diverse and international team that brings together different perspectives, backgrounds, and experiences.
- Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
- Want to go green? You can enjoy free electric bicycle hire
- Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.
- We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
Head of Data Analytics (London, West Midlands HQ or Dubai) employer: Norton Motorcycles
At Norton Motorcycles, we pride ourselves on being an iconic British motorcycle brand with a rich history and a bright future. Located in Solihull, our state-of-the-art facilities foster a collaborative and innovative work culture where respect, trust, and personal development are at the forefront. As a Product Cost Engineer, you'll not only enjoy competitive benefits like generous holidays and private medical insurance but also have the opportunity to grow your career in an entrepreneurial environment that values your ideas and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Data Analytics (London, West Midlands HQ or Dubai)
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Norton Motorcycles!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Head of Data Analytics (London, West Midlands HQ or Dubai) at Norton Motorcycles.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Norton Motorcycles.
✨Apply Directly through Our Website
When you find a suitable opening like Head of Data Analytics (London, West Midlands HQ or Dubai) at Norton Motorcycles, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Head of Data Analytics (London, West Midlands HQ or Dubai)
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Norton Motorcycles, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Norton Motorcycles. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Norton Motorcycles
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Norton Motorcycles!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
