At a Glance
- Tasks: Manage and optimise our e-commerce platform while enhancing the customer journey.
- Company: Join an iconic British motorcycle brand with over 120 years of history.
- Benefits: Competitive salary, 33 days holiday, private medical insurance, and more!
- Other info: Enjoy a vibrant work culture with exciting team events and growth opportunities.
- Why this job: Be part of a passionate team shaping the future of a legendary brand.
- Qualifications: Experience in Shopify or similar platforms and strong digital merchandising skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state‑of‑the‑art facilities in Solihull, West Midlands are home to a tight‑knitted, but ever‑expanding team that's passionate about delivering exquisite riding experiences to our customers. Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it! At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business. So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
We are seeking a highly proactive and commercially minded Digital Commerce Manager to support and accelerate the Alternative Revenue business across accessories, merchandise and apparel. This is a hands‑on operational role responsible for the day‑to‑day management, performance and continuous improvement of our e‑commerce ecosystem. Core focus areas include Shopify operations, Channel Partner System (Dealer Portal) management, international storefront development, product content accuracy, fulfilment coordination and operational process enhancement. This position plays a central role in strengthening Norton’s omnichannel capabilities and scaling our dealer‑facing digital ecosystem. Working closely with the D&AI team, the role turns strategic initiatives into practical execution, ensuring a premium and seamless experience for customers, dealers, and partners.
Duties/Responsibilities
- Manage and optimise Shopify daily
- Maintain product data, imagery, descriptions and assets in collaboration with the D&AI team
- Ensure accuracy across pricing, availability and merchandising
- Maintain collections, navigation, landing pages and customer journey flows
- Monitor site performance and identify optimisation opportunities
- Support trading campaigns, promotions and product launches
- Own the end‑to‑end customer journey from landing page to checkout
- Analyse behaviour data and address friction points
- Improve usability, product discovery and conversion
- Collaborate with Marketing and Creative to ensure premium online presentation
- Support the development and rollout of omnichannel commerce initiatives with the D&AI team
- Contribute to omnichannel transformation projects across customer and dealer touchpoints
- Support continuous evolution of dealer portals and partner systems
- Assist with international storefront launches (India, USA, Europe)
- Help define scalable workflows, processes and operating standards
- Support digital experience enhancement across the dealer portal
- Maintain accuracy of pricing, content, product specifications and imagery
- Improve usability and effectiveness of dealer‑facing digital tools
- Gather and act on partner feedback to strengthen engagement and efficiency
- Own product information governance across all digital channels
- Ensure brand consistency across customer and partner touchpoints
- Coordinate product launches, assortment updates and content refreshes
- Improve accuracy, speed and operational efficiency through better processes
- Coordinate with logistics, warehouse and customer service teams
- Support fulfilment processes, stock flow and customer communication
- Build scalable operational processes as volumes grow
- Ensure alignment between front‑end trading activity and back‑end execution
- Plan product logistics routes in collaboration with 3PL partners
- Identify inefficiencies and implement improvements proactively
- Build operational discipline and structure across digital commerce
- Develop reporting and tracking mechanisms to support visibility and accountability
- Drive continuous improvement across systems, workflows and customer experience
- Monitor online sales, trading KPIs and operational metrics
- Support revenue growth across accessories, merchandise and alternative revenue categories
- Assist with promotional planning, trading calendar execution and seasonal launches
- Analyse data to recommend actions that improve sales and efficiency
Personal Specification
- Strong experience managing Shopify or similar e‑commerce platforms
- Background in premium retail, automotive, fashion, lifestyle or consumer brands
- Experience in digital merchandising and e‑commerce operations
- Strong product content and online trading experience
- Understanding of customer journeys and conversion optimisation
- Comfortable working in a fast‑paced, evolving environment
- Highly proactive and solutions‑oriented
- Hands‑on, execution‑focused, strong ownership mindset
- Process‑driven, detail‑oriented and commercially aware
- Comfortable with ambiguity and shifting priorities
- Collaborative with strong communication skills
- Resilient, adaptable and energetic
- Excellent PowerPoint and Excel skills
Rewards Of Working For Norton
We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:
- Competitive salary package that recognises your skills and experience
- 33 days of holiday (inc. Bank Hols) to relax and recharge
- Generous pension scheme that sets you up for the future, with access to personalised advice.
- Private Medical Insurance and a Cash Back Programme to keep you feeling your best
- Life insurance (4x salary) because we've got your back no matter what
- FREE fruit, got to have your five‑a‑day!
- WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
- Experience the thrill of an entrepreneurial environment within a larger, well‑funded company with ambitious long‑term goals.
- Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
- A diverse and international team that brings together different perspectives, backgrounds, and experiences.
- Join the fun with our twice‑yearly employee events, payday socials, and loads of exciting activities in between!
- Want to go green? You can enjoy free electric bicycle hire
- Plus, no need to stress about finding a parking spot - we've got on‑site free parking covered and FREE electric charge points.
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan. Join us and see for yourself!
Digital Commerce & Omnichannel Manager employer: Norton Motorcycles
At Norton, we pride ourselves on being more than just a motorcycle brand; we are a family that values respect, trust, and responsibility. Our state-of-the-art facilities in Solihull foster a collaborative work culture where personal development is encouraged, and employees can thrive alongside passionate colleagues. With competitive salaries, generous benefits, and a commitment to employee well-being, joining our team means becoming part of a legendary brand that is shaping the future of motorcycling.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Commerce & Omnichannel Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Norton Motorcycles are looking for when hiring for a Digital Commerce & Omnichannel Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Norton Motorcycles for the Digital Commerce & Omnichannel Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Norton Motorcycles as a Digital Commerce & Omnichannel Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Norton Motorcycles’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Commerce & Omnichannel Manager.
We think you need these skills to ace Digital Commerce & Omnichannel Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Norton Motorcycles, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Norton Motorcycles's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Norton Motorcycles. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Norton Motorcycles
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Norton Motorcycles uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Norton Motorcycles. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
