At a Glance
- Tasks: Analyse market trends and support strategic planning in the motorcycle industry.
- Company: Join an iconic British motorcycle brand with over 120 years of history.
- Benefits: Competitive salary, 33 days holiday, private medical insurance, and a generous pension scheme.
- Other info: Enjoy a dynamic work environment with exciting employee events and career growth opportunities.
- Why this job: Be part of a passionate team shaping the future of a legendary brand.
- Qualifications: Strong analytical skills and experience in market research or product planning.
The predicted salary is between 50000 - 70000 £ per year.
We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us.
Our new state‑of‑the‑art facilities in Solihull, West Midlands are home to a tight‑knit, but ever‑expanding team that's passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility.
We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning.
When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
We are seeking a highly analytical, data‑driven Functional Planner & Industry Analyst to join our growing Marketing team in the fast‑paced motorcycle industry.
This role is ideal for an individual who is passionate about market trends, strategic planning, and product lifecycle management.
As the Functional Planner & Industry Analyst, you will play a key role in planning product milestone gateways, coordinating product lifecycle reviews, and delivering actionable market intelligence that supports strategic decision‑making across Product Development, Marketing, and Sales.
By analysing market trends, competitor activity, customer insights, and broader industry dynamics, you will help shape future product and business strategies while ensuring products progress effectively through each stage of the development lifecycle.
Key Responsibilities
- Plan, coordinate, and monitor product milestone gateways throughout the product development lifecycle
- Prepare and facilitate product lifecycle management (PLM) reviews to ensure projects remain aligned with business objectives and timelines
- Conduct ongoing market research to identify emerging trends, customer preferences, and industry developments
- Monitor and analyse competitor products, pricing, positioning, and go‑to‑market strategies
- Gather, interpret, and present market intelligence to support strategic business planning
- Develop reports, dashboards, and presentations that communicate key market insights to stakeholders
- Partner closely with Product Development, Marketing, Sales, and senior leadership to translate insights into actionable business strategies
- Support product portfolio planning by identifying market opportunities and potential risks Analyse sales performance and market data to evaluate product success and recommend improvements
- Maintain awareness of global motorcycle industry developments, regulations, and technological advancements
- Contribute to strategic planning sessions with evidence‑based recommendations
Skills & Experience
Essential
- Strong analytical and problem‑solving skills with the ability to interpret complex data
- Experience in market research, business analysis, product planning, or market intelligence
- Excellent organisational and project planning skills
- Ability to manage multiple priorities in a fast‑paced environment
- Strong communication and presentation skills with the ability to influence stakeholders
- Advanced proficiency in Microsoft Excel and Power Point
- Experience producing reports and presenting findings to senior stakeholders
- High attention to detail with a proactive and collaborative approach
Desirable
- Experience within the motorcycle, automotive, powersports, or wider mobility industry
- Knowledge of product lifecycle management (PLM) processes
- Experience using business intelligence or data visualisation tools (e. g. Power BI, Tableau)
- Understanding of product development and go‑to‑market planning
- Rewards of Working for Norton
We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:
- Competitive salary package that recognises your skills and experience
- 33 days of holiday (inc. Bank Hols) to relax and recharge
- Generous pension scheme that sets you up for the future, with access to personalised advice.
- Private Medical Insurance and a Cash Back Programme to keep you feeling your best
- Life insurance (4x salary) because we've got your back no matter what
• FREE fruit, got to have your five‑a‑day!
- We Care Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
- Experience the thrill of an entrepreneurial environment within a larger, well‑funded company with ambitious long‑term goals.
- Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
- A diverse and international team that brings together different perspectives, backgrounds, and experiences.
- Join the fun with our twice‑yearly employee events, payday socials, and loads of exciting activities in between!
- Want to go green? You can enjoy free electric bicycle hire
- Plus, no need to stress about finding a parking spot – we've got on‑site free parking covered and FREE electric charge points.
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
- PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
- #J-18808-Ljbffr
Functional Planner & Industry Analyst in Solihull employer: Norton Motorcycle Co
Norton Motorcycles is an exceptional employer, offering a dynamic work culture that fosters passion and innovation within the motorcycle industry. With a focus on employee growth and development, team members are encouraged to thrive in their roles while enjoying the unique advantage of being part of a legendary UK brand. The collaborative environment at our Shirley, Solihull HQ ensures that every employee contributes to shaping the future of motorcycling, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Functional Planner & Industry Analyst in Solihull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Norton Motorcycle Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Norton Motorcycle Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Norton Motorcycle Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Norton Motorcycle Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Functional Planner & Industry Analyst in Solihull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Norton Motorcycle Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Norton Motorcycle Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Norton Motorcycle Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Norton Motorcycle Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Norton Motorcycle Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Norton Motorcycle Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
