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For Companies At a Glance
- Tasks: Lead PR initiatives, build media relationships, and manage product launches.
- Company: Join an iconic British motorcycle brand with over 120 years of history.
- Benefits: Enjoy 33 days holiday, private medical insurance, and free fruit at work.
- Why this job: Be part of a dynamic team driving innovation and global success in the motorcycle industry.
- Qualifications: 5+ years in PR or communications, preferably in automotive or lifestyle sectors.
- Other info: Work in state-of-the-art facilities and enjoy employee events throughout the year.
The predicted salary is between 36000 - 60000 £ per year.
We’re not just another bike brand - we are an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate and expanding team dedicated to delivering exceptional riding experiences. Now under new ownership and part of the TVS Motor family, we are entering a new era of global success. We invite you to be part of this journey! At Norton, we value respect, trust, and responsibility. We trust our employees to perform their roles with professionalism, and we support personal development, teaching, and learning. Joining our team means opportunities for growth and learning alongside talented colleagues.
The Role
As PR Manager, you will lead strategic public relations initiatives to strengthen our brand, build media relationships, and increase awareness of our motorcycles and rider community worldwide. You will craft compelling narratives that position Norton as a leader in innovation, performance, and lifestyle, fostering loyalty among media, fans, and customers. You will collaborate with Brand, Product, Digital, Events, and Executive teams, manage external PR agencies, and ensure consistent messaging across all media channels. Your role will include managing product launches, motorcycle test rides, brand campaigns, and ambassador communications.
Key Responsibilities
- Develop and implement global and local PR strategies supporting brand and product initiatives
- Build and maintain relationships with journalists, editors, influencers, and media outlets across print, digital, and broadcast
- Pitch feature stories, interviews, and motorcycle reviews to media outlets
- Lead PR efforts for motorcycle launches, product milestones, and campaigns
- Manage press ride events, media briefings, and launches to maximize coverage
- Maintain a global press calendar aligned with marketing and product plans
- Prepare press releases, media kits, Q&As, and briefing documents in line with brand tone
- Coordinate with internal teams to ensure timely, accurate, and impactful stories
- Lead crisis communication planning and press responses in partnership with Legal and Executive teams
- Manage external PR agencies and monitor KPIs
- Track PR performance metrics, media impressions, and sentiment reports
- Oversee PR budget and reporting processes
Person Specification
- 5+ years experience in PR, communications, or media relations, preferably in automotive, motorsport, or motorcycle sectors
- Strong media network in lifestyle, automotive, tech, or trade press
- Experience managing product and brand communications, including international media coverage
- Exceptional written and verbal communication skills; ability to translate technical features into engaging stories
- Proven leadership in managing agency relationships and cross-functional teams
Rewards of working for Norton:
- Competitive salary based on skills and experience
- 33 days of holiday (including bank holidays)
- Generous pension scheme with personalized advice
- Private Medical Insurance and Cash Back Programme
- Life insurance (4x salary)
- FREE fruit to keep you healthy
- WeCare Employee Assistance Programme, including online GP services, dietary advice, mental health support, bereavement counselling, and fitness programs
- Opportunity to work in a dynamic environment within a well-funded company with long-term ambitions
- Ideas for Excellence scheme to reward innovative ideas
- Diverse, international team with varied perspectives
- Employee events, socials, and activities throughout the year
- Free electric bicycle hire and on-site free parking with charging points
We are committed to continually enhancing our rewards and benefits in line with our growth plan. Join us and experience the difference!
PR Manager Commercial · London Offices employer: Norton Motorcycle Co
Contact Detail:
Norton Motorcycle Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager Commercial · London Offices
✨Tip Number 1
Network with professionals in the automotive and motorcycle industries. Attend relevant events, trade shows, or online webinars to connect with journalists and influencers who cover these sectors. Building relationships now can give you a head start when applying for the PR Manager position.
✨Tip Number 2
Familiarise yourself with Norton's brand history and recent developments. Understanding their unique selling points and current market positioning will help you tailor your approach and demonstrate genuine interest during interviews.
✨Tip Number 3
Prepare to discuss your previous PR campaigns and how they relate to the motorcycle industry. Highlight any experience you have with product launches or media relations that could be relevant to Norton's goals and values.
✨Tip Number 4
Stay updated on current trends in PR and communications, especially within the automotive sector. Being knowledgeable about the latest tools and strategies will show that you're proactive and ready to contribute to Norton's success.
We think you need these skills to ace PR Manager Commercial · London Offices
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Norton as a brand. Familiarise yourself with their history, values, and recent developments. This knowledge will help you tailor your application and demonstrate your genuine interest in the company.
Tailor Your CV: Make sure your CV highlights relevant experience in PR, communications, or media relations, especially within the automotive or motorcycle sectors. Use specific examples that showcase your achievements and how they align with the responsibilities of the PR Manager role.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the position but also outline how your skills and experiences make you the perfect fit for the role. Mention your media network and any successful campaigns you've led that relate to the job description.
Showcase Your Communication Skills: Since exceptional written and verbal communication skills are crucial for this role, ensure that your application is free from errors and clearly articulates your thoughts. Consider including a brief example of how you've translated technical features into engaging stories in your previous roles.
How to prepare for a job interview at Norton Motorcycle Co
✨Know the Brand Inside Out
Before your interview, make sure you research Norton thoroughly. Understand its history, values, and recent developments. Being able to discuss how you can contribute to their mission will impress the interviewers.
✨Showcase Your Media Connections
As a PR Manager, your network is crucial. Be prepared to discuss your existing relationships with journalists and influencers in the automotive and lifestyle sectors. Highlight specific examples of how these connections have benefited your previous employers.
✨Prepare for Scenario Questions
Expect questions about crisis management and how you would handle negative press. Think of real-life examples where you've successfully navigated similar situations, demonstrating your problem-solving skills and strategic thinking.
✨Demonstrate Your Communication Skills
Since exceptional written and verbal communication is key for this role, be ready to showcase your storytelling abilities. You might be asked to pitch a story or explain a complex topic in simple terms, so practice articulating your thoughts clearly.