Marketing Manager - Secondary Markets

We’re not just another bike brand - we are an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that is passionate about delivering exquisite riding experiences to our customers. Under new ownership and proud to be part of the TVS Motor family, we are entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you will have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

The Role

The Marketing Manager will be responsible for developing and implementing regional marketing strategies in secondary (distribution markets) to enhance brand awareness, drive customer engagement, and support sales growth. This role requires a deep understanding of the automotive/motorcycle consumer behaviour and the competitive landscape. The ideal candidate will report to the Country Manager - Secondary Markets and work closely with dealership teams, sales departments, and corporate marketing to ensure alignment with business objectives.

Duties/Responsibilities

• Partner with the Marketing Manager – EU to develop and deliver local and regional marketing plans that drive brand growth and customer acquisition, in line with Head Office strategy.
• Analyse market trends, competitor activity, and consumer insights to identify opportunities and inform decision‑making.
• Collaborate closely with sales teams to design and execute effective, localised marketing campaigns aligned with EU and Head Office guidelines.
• Plan and manage local and regional advertising, promotional activity, and digital marketing initiatives.
• Build and maintain strong relationships with dealership partners, supporting and enabling their local marketing efforts.
• Lead the coordination of event sponsorships, trade shows, and community engagement activities.
• Monitor, track, and report on key performance indicators (KPIs) to assess campaign performance and effectiveness.
• Ensure consistent brand representation and compliance with corporate marketing standards.
• Manage marketing budgets effectively to maximise return on investment (ROI).
• Work with external agencies, media partners, and suppliers to deliver high‑quality marketing execution.

Personal Specification

• 6+ years’ marketing experience, ideally within the automotive, motorcycle, or a closely related consumer‑led industry.
• Mandatory experience within the Secondary (Distributions) Regions.
• Willingness to travel as required to support regional and dealer‑led initiatives.
• Demonstrated experience managing regional or multi‑location marketing activity across diverse markets.
• Strong hands‑on experience across CRM, dealer marketing, digital marketing, social media, and customer engagement strategies.
• Proven track record of delivering integrated marketing campaigns that drive brand awareness, lead generation, and customer acquisition.

Competencies

• Commercial & Analytical Thinking: Able to interpret performance data, market trends, and customer insights to inform decisions and optimise results.
• Cross‑Functional Collaboration: Works effectively with sales teams, corporate stakeholders, and external partners to deliver aligned outcomes.
• Project & Priority Management: Strong organisational skills with the ability to manage multiple initiatives simultaneously in a fast‑paced environment.
• Communication & Influence: Clear, confident communicator with strong presentation skills, able to engage a range of stakeholders.
• Stakeholder Partnership: Builds trusted relationships with dealers, agencies, and suppliers to enable effective execution.
• Adaptability & Ownership: Comfortable operating with autonomy, navigating ambiguity, and taking ownership of outcomes.

We know how important it is to take care of our team, and we are committed to continually improving our reward offering in line with the business growth plan. Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS