Commercial Project Manager - (Alternative Revenue) Commercial · Head Office, London Offices

We’re not just another bike brand – we\’re an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that\’s passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we\’re entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you\’ll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you\’re passionate about motorcycles and looking to join a team that\’s shaping the future of this legendary brand, we\’d love to hear from you!

The role

This individual isdriven and commercially-minded professional to join our Alternative Revenue team. This role is responsible for driving the commercial strategy and managing its day-to-day execution for Norton\’s non-motorcycle products, including motorcycle accessories, rider wear, and merchandise, across our global dealer network, events and e-commerce platform.

As a primary point of contact for our global dealer network and our international subsidiaries’ sales team, you will ensure a cohesive approach to market rollout and the successful implementation of commercial initiatives. This role requires strong project management skills to coordinate plans across internal sub-teams (Accessories, Merchandise, and e-Commerce) and other key functions like Sales, Marketing, and Aftersales. Ultimately, your focus will be on ensuring commercial goals are met and our business grows profitably.

Duties/Responsibilities

Commercial Strategy & Planning:

• Formulate and lead the commercial strategy for alternative revenue streams, ensuring a clear and actionable plan for all product launches and revenue initiatives

Dealer Network Engagement:

• Serve as the key commercial point of contact for our global dealer network, supporting them directly and indirectly through our internal retail team to drive strategy implementation.
• Build sales projection plans through the dealer network, implement and manage selling cadences to achieve set targets.
• Manage dealer performance, produce performance dashboards, and build sales strategies and training programs.

Sales Team Leadership & Coordination:

• Manage and align the regional sales team to deliver against revenue and margin objectives.
• Guide sales planning and execution across UK and European markets.
• Ensure strong coordination across teams and markets—sales, product, planning, and customer service.
• Follow up and track the execution of commercial plans to ensure continuous alignment.

Assortment & Distribution Planning:

• Allocate budgets across categories (e.g. apparel, footwear, accessories), gender, and seasonal collections.
• Align assortment strategies with account needs and commercial goals across regions.
• Project Management: Lead the project management of key commercial initiatives, from planning to execution, ensuring all activities are on track to meet business objectives by using company’s internal project management tool.
• Contract Management: Review and coordinate the development of commercial contracts with suppliers or collaboration partners within the Alternative Revenue team, and liaise with the legal team.
• Cross-Functional Leadership: Act as the central liaison between the Alternative Revenue sub-teams (Accessories, Merchandise and E-commerce) and broader company departments (Sales, Marketing, and Aftersales) to ensure smooth execution and alignment.
• Performance Analysis: In conjunction with a commercial analyst, track, analyse, and report on commercial performance, using data to identify new opportunities and course-correct as needed.

Promotional & Markdown Strategy:

• Develop and manage promotional and markdown plans that support sell-through without compromising margin targets.
• Oversee investments in trade marketing, in-season support, and incentives in line with commercial performance.

Personal Specification

• Bachelor’s degree in Business, Marketing, or a related field.
• A minimum of 5years of commercial experience, with a proven track record of developing and implementing successful commercial strategies.
• Strong commercial acumen and a results-driven mindset, with the ability to interpret business data and drive profitable growth.
• Experience in a B2B or consumer-facing industry; experience in the motorcycle or automotive sector is preferred but not essential.
• Exceptional project management, organisation, and prioritization skills, capable of managing multiple projects in a fast-paced environment.
• Strong analytical skills using Excel and PowerPoint.
• Excellent communication and stakeholder management skills, with the ability to build and maintain relationships with internal teams and external partners.
• A proactive, resilient, and solutions-oriented approach to problem-solving.
• A strong team player.

Rewards

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here’s what you’ll get when you join the team:

• Competitive salary package that recognises your skills and experience
• A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge
• Generous pension scheme that sets you up for the future, with access to personalised advice.
• Private Medical Insurance and a Cash Back Programme to keep you feeling your best
• Life insurance (4x salary) because we’ve got your back no matter what
• FREE fruit, got to have your five-a-day!
• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
• A diverse and international team that brings together different perspectives, backgrounds, and experiences.
• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
• Want to go green? You can enjoy free electric bicycle hire
• Plus, no need to stress about finding a parking spot – we’ve got on-site free parking covered and FREE electric charge points.
• We know how important it is to take care of our team, and we’re committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS