At a Glance
- Tasks: Drive sales success and build strong relationships with our dealership network.
- Company: Join an iconic British motorcycle brand with over 120 years of history.
- Benefits: Competitive salary, 33 days holiday, private medical insurance, and a generous pension scheme.
- Other info: Enjoy a dynamic work environment with exciting employee events and growth opportunities.
- Why this job: Be part of a passionate team shaping the future of Norton Motorcycles.
- Qualifications: Degree in Business Management or 3+ years in sales/account management.
The predicted salary is between 40000 - 50000 £ per year.
We’re not just another bike brand – we're an iconic, British motorcycle brand with over 120 years of history behind us.
Our new state‑of‑the‑art facilities in Solihull, West Midlands are home to a tight‑knit, but ever‑expanding team that's passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility.
We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning.
When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
As an Area Sales Manager, you will play a key role in driving the commercial success of Norton Motorcycles across a designated region of the UK.
Acting as the primary relationship manager for our authorised dealership network, you will work closely with sales partners to maximise motorcycle, parts, garments and accessories sales while ensuring the highest standards of brand representation and operational performance.
This is a highly collaborative, field‑based position that requires regular travel to dealerships across the UK, alongside attendance at our Headquarters in Shirley, Solihull.
Duties / Responsibilities
- Develop and maintain strong, productive relationships with Norton Motorcycles' authorised sales partners
- Manage dealership performance, ensuring compliance with contractual obligations, operational standards and brand expectations
- Drive motorcycle sales performance across your allocated geographical territory
- Maximise sales of genuine Norton parts, garments and accessories through the dealer network
- Monitor, analyse and report dealership sales activities in line with agreed reporting standards
- Prepare and present KPI reports and supporting performance documentation for senior management
- Identify performance improvement opportunities and work collaboratively with dealerships to implement effective action plans
- Identify, evaluate and develop opportunities to expand the Norton dealership network within your assigned territory
- Provide market insights, competitor intelligence and customer feedback to support business planning and commercial decision‑making
- Represent Norton Motorcycles professionally at dealer meetings, events and other business activities as required
Requirements
We're looking for a commercially driven relationship manager with a passion for delivering results and building successful partnerships.
Essential
- Degree in Business Management or a related discipline, or a minimum of three years' experience in a comparable sales or account management role.
- Proven experience managing customer or dealer relationships and driving sales performance.
- Strong commercial awareness with the ability to interpret sales data and performance metrics.
- Excellent communication, negotiation and stakeholder management skills.
- Highly organised with strong planning and reporting capabilities.
- Full UK motorcycle licence.
- Full UK driving licence and willingness to travel extensively across the UK.
Desirable
- Experience within the motorcycle, automotive or wider powersports industry.
- Previous experience working with dealership or franchise networks.
- Experience working within a start‑up or high‑growth business environment.
- Passion for premium automotive or motorcycle brands.
- Rewards of working for Norton
We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:
- Competitive salary package that recognises your skills and experience.
- 33 days of holiday (inc. Bank Hols) to relax and recharge.
- Generous pension scheme that sets you up for the future, with access to personalised advice.
- Private Medical Insurance and a Cash Back Programme to keep you feeling your best.
- Life insurance (4x salary) because we've got your back no matter what.
• FREE fruit, got to have your five‑a‑day!
- We Care Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme.
- Experience the thrill of an entrepreneurial environment within a larger, well‑funded company with ambitious long‑term goals.
- Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
- A diverse and international team that brings together different perspectives, backgrounds, and experiences.
- Join the fun with our twice‑yearly employee events, payday socials, and loads of exciting activities in between!
- Want to go green? You can enjoy free electric bicycle hire.
- Plus, no need to stress about finding a parking spot - we've got on‑site free parking covered and FREE electric charge points.
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
- PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
- #J-18808-Ljbffr
Area Sales Manager employer: Norton Motorcycle Co
Norton Motorcycles is an exceptional employer, offering a dynamic work culture that fosters passion and innovation within the motorcycle industry. With a focus on employee growth and development, team members are encouraged to thrive in their roles while enjoying the unique advantage of being part of a legendary UK brand. The collaborative environment at our Shirley, Solihull HQ ensures that every employee contributes to shaping the future of motorcycling, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at Norton Motorcycle Co, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Norton Motorcycle Co. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Norton Motorcycle Co:When writing your cover letter, make sure to tailor your message specifically for Norton Motorcycle Co. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Norton Motorcycle Co
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Norton Motorcycle Co that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Norton Motorcycle Co that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Norton Motorcycle Co’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
