At a Glance
- Tasks: Lead creative marketing campaigns and boost our brand visibility across various channels.
- Company: Join a modern HR consultancy that values trust, dedication, and approachability.
- Benefits: Enjoy hybrid working, a supportive team, and a role with diverse responsibilities.
- Other info: Flexible part-time hours with opportunities for professional growth.
- Why this job: Make a real impact in a growing consultancy while developing your marketing skills.
- Qualifications: 4+ years B2B marketing experience, strong copywriting, and digital marketing skills required.
The predicted salary is between 33750 - 41250 £ per year.
At Norton Loxley, we believe great HR support can transform the way businesses grow, lead and look after their people.
We are a modern, commercially focused HR consultancy supporting SMEs across Yorkshire and the UK, and our clients trust us to provide practical, expert advice that makes HR straightforward.
We are looking for a Senior Marketing Executive to help strengthen our visibility, communicate our expertise and generate high-quality enquiries from the businesses we are here to support.
Working closely with the Directors, you will take ownership of a broad range of marketing activity across content, digital channels, events, PR and business development support.
You will also help build the personal brands of our Directors and support recruitment marketing activity, including promoting live vacancies such as our People Advisor role, which is being advertised at the same time.
If you enjoy combining creative delivery with commercial thinking, and you want a hands-on role where your work has a visible impact, we would love to hear from you.
- Here’s what’s in it for you…
- Hybrid working with regular time in Thirsk and some flexibility around working patterns.
- A varied, creative role where no two weeks are the same.
- The opportunity to take ownership of campaigns, content and brand-building activity.
- A friendly, collaborative and supportive team environment.
- What you’ll be doing
You will support the development and delivery of Norton Loxley’s marketing strategy, helping us raise awareness, share our expertise and reach the businesses we are best placed to support.
- Delivering marketing activity across digital, content, events, PR and business development channels.
- Creating integrated campaigns that support lead generation and client engagement.
- Managing social media, primarily Linked In, including content and asset creation to educate and engage our target audience.
- Producing case studies, guides and downloadable resources.
- Planning webinars and 2–3 exclusive client/prospect events each year.
- Creating visually appealing, on-brand designs and marketing assets.
- Planning and delivering email marketing campaigns, newsletters and Hub Spot sequences.
- Monitoring marketing performance and reporting on KPIs.
- Managing external marketing suppliers.
- Managing and continually improving our website (Wordpress).
- Working alongside our external SEO consultant, creating content and landing pages as required.
- Writing blogs, articles and thought leadership content, which supports our aim of becoming the go-to HR consultancy in Yorkshire.
- Creating industry-specific landing pages with the support of our developer, to support targeted campaigns.
- Maintaining accurate marketing and CRM data to support targeted, effective campaigns.
- Identifying PR opportunities, including award entries, and preparing submissions.
- Developing direct mail campaigns.
- Creating marketing resources to support proposals, sales conversations and business development activity.
- Supporting networking events, partnerships and relationship-building activity.
- Contributing ideas for new services, campaigns and opportunities that support business growth.
About you
We are looking for someone who combines strong B2B marketing experience with creativity, commercial awareness and excellent attention to detail.
You will be confident working independently, comfortable managing multiple priorities and excited by the opportunity to shape marketing activity in a growing consultancy.
- 4+ years' B2B marketing experience, ideally within professional services or SMEs.
- Excellent copywriting skills.
- SEO and content marketing experience.
- Word Press experience.
- Previous experience working within Hub Spot CRM and Marketing Pro.
- Email marketing and marketing automation.
- Linked In marketing and personal branding.
- Event management experience.
- Commercial mindset with strong organisational skills.
- Ability to work autonomously and proactively.
- Excellent communication skills.
- Strong IT skills including Microsoft Office and Canva or Adobe.
- Role Details
- Part-time: 15- 22.5 hours per week (2-3 days).
- This role is being advertised alongside our People Advisor vacancy as part of Norton Loxley’s continued growth.
Why join Norton Loxley?
At Norton Loxley, we are proud to do HR differently.
We are a growing consultancy with a reputation for providing practical, commercially focused support that is genuinely valued by our clients.
Our culture is built on trust, dedication and approachability.
We work collaboratively, care about doing a great job and are passionate about helping both our clients and our own people succeed.
Our values
- Trust
- We build honest, lasting relationships with our clients and each other.
- Dedication
- We care deeply about delivering exceptional service and achieving the best outcomes.
- Approachability
- We make HR and business support straightforward, practical and accessible.
Ready to join us?
If you are an experienced B2B marketer looking for a varied role where you can combine creativity, commercial thinking and hands-on delivery, we would love to receive your application and tell you more about life at Norton Loxley.
Senior Marketing Executive in Thirsk employer: Norton Loxley
Join a prestigious luxury food producer in Yorkshire, where you will thrive in a supportive and dynamic work environment that values exceptional customer service and operational excellence. Our company fosters a culture of collaboration and continuous improvement, offering ample opportunities for professional growth and development while ensuring a rewarding experience for all employees. With a focus on maintaining high standards and building strong customer relationships, this role is perfect for those who take pride in their work and seek to make a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Thirsk
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Norton Loxley and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Norton Loxley are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Norton Loxley on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Norton Loxley. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Thirsk
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Norton Loxley. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Norton Loxley:Show us that you’ve done your homework! In your application, briefly mention what you admire about Norton Loxley’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Norton Loxley
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Norton Loxley will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Norton Loxley, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
