At a Glance
- Tasks: Craft engaging copy that enhances user experiences across digital platforms.
- Company: Join a dynamic team focused on innovative content design and storytelling.
- Benefits: Flexible freelance role with opportunities for creative expression and collaboration.
- Other info: Collaborate with diverse teams and contribute to impactful brand narratives.
- Why this job: Shape user journeys while showcasing your creativity and strategic thinking.
- Qualifications: Experience in copywriting, UX writing, and a strong portfolio required.
The predicted salary is between 30000 - 40000 € per year.
We’re looking for a versatile Copywriter with strong UX writing and content design expertise to craft compelling brand narratives while shaping intuitive, user-centred digital experiences. This role blends creative storytelling with strategic thinking, ensuring content not only engages but also guides users effectively across platforms.
Key Responsibilities
- Write clear, engaging, and on-brand copy across digital touchpoints (websites, apps, emails, campaigns)
- Develop UX copy that improves usability, accessibility, and overall user experience
- Collaborate with designers, product managers, and developers to integrate content seamlessly into user journeys
- Apply content design principles to structure information logically and effectively
- Contribute to and maintain tone of voice and content guidelines
- Translate complex ideas into simple, user-friendly language
- Support brand storytelling through campaigns, product messaging, and marketing content
- Use data, research, and user insights to inform content decisions and iterate on performance
Skills & Experience
- Proven experience in copywriting, UX writing, or content design
- Strong portfolio demonstrating both brand storytelling and UX-focused content
- Excellent writing, editing, and proofreading skills
- Understanding of user-centred design principles and digital product workflows
- Experience working with cross-functional teams (design, product, marketing)
- Familiarity with content management systems and design tools (e.g. Figma)
- Ability to balance creativity with clarity and usability
- Knowledge of accessibility and inclusive writing best practices
Freelance Copywriter in London employer: Norton Blake
As a Freelance Copywriter with us, you'll join a dynamic and innovative team that values creativity and collaboration. We offer flexible working arrangements, competitive rates, and opportunities for professional growth in a supportive environment that champions user-centred design principles. Our culture encourages continuous learning and the sharing of ideas, making it an ideal place for those looking to make a meaningful impact through their writing.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to fellow copywriters, designers, and product managers on LinkedIn or at industry events. Building connections can lead to freelance gigs and collaborations that might not be advertised.
✨Tip Number 2
Show off your portfolio! Make sure it highlights your best work in UX writing and content design. Tailor it to showcase projects that align with the roles you're applying for, and don’t forget to include case studies that demonstrate your thought process.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you’ve used data and user insights to shape your content decisions. This will show potential clients that you’re not just creative but also strategic.
✨Tip Number 4
Apply through our website! We often have freelance opportunities that might not be listed elsewhere. Plus, it’s a great way to get your foot in the door and show us what you can do!
We think you need these skills to ace Freelance Copywriter in London
Some tips for your application 🫡
Showcase Your Portfolio:Make sure to include a strong portfolio that highlights your copywriting and UX writing skills. We want to see how you've crafted engaging narratives and user-friendly content in your previous work.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you connect your background to our needs.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, so show us your ability to communicate effectively right from the start!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Norton Blake
✨Showcase Your Portfolio
Make sure to bring along a strong portfolio that highlights your best work in copywriting, UX writing, and content design. Tailor it to showcase projects that demonstrate your ability to create engaging, user-centred content, as this will resonate well with the interviewers.
✨Understand User-Centred Design
Brush up on user-centred design principles before the interview. Be ready to discuss how you've applied these principles in your previous work, and think of examples where your content improved usability and accessibility for users.
✨Collaborate Like a Pro
Since this role involves working closely with designers, product managers, and developers, be prepared to talk about your experience collaborating with cross-functional teams. Share specific instances where your contributions made a difference in the project outcomes.
✨Data-Driven Decisions
Familiarise yourself with how data and user insights can inform content decisions. Be ready to discuss how you've used research to iterate on your work and improve performance, as this shows you understand the importance of aligning content with user needs.
