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- Tasks: Drive growth and engagement in financial services through innovative marketing strategies.
- Company: Leading digital consultancy with a focus on transformation in financial services.
- Benefits: Flexible working, competitive pay, and the chance to shape impactful marketing initiatives.
- Why this job: Join a dynamic team and make a real difference in the financial services sector.
- Qualifications: 5-7 years of B2B marketing experience, preferably in financial services.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 48000 - 72000 £ per year.
A good client of mine, a leading digital consultancy, is looking for a Senior Financial Services Marketing Manager on a 12‐month contract. The role requires working from the London office 3 days per week.
The successful candidate will strengthen client relationships, enhance engagement, and drive growth across the financial services portfolio. You will shape and execute strategic marketing initiatives and design data‐driven, multi‐channel marketing programs that promote new client acquisition, retention of existing clients, and expansion of client partnerships while positioning the firm as a trusted transformation partner to leading financial institutions.
Key Responsibilities- Develop & Execute Acquisition, Retention and Growth Strategies – Design and optimise multi‐channel marketing campaigns (email, digital, social, thought leadership, and events) aimed at building new relationships with target clients, nurturing relationships with existing financial services clients and expanding share of wallet.
- Collaborate Cross‐Functionally – Partner with industry, sales, and marketing teams to ensure marketing and engagement strategies align with broader financial services go‐to‐market plans.
- Leverage Insights & Analytics – Work with analytics and data teams to measure campaign effectiveness, uncover opportunities for optimisation and drive marketing ROI.
- Stakeholder Management – Act as the primary marketing contact for financial services, collaborating with leadership to align strategies and secure executional buy‐in.
- 5–7+ years of B2B marketing experience, preferably within financial services, consulting, or digital transformation sectors.
- Proven success in lead generation and account‐based marketing (ABM) and client engagement programs.
- Strong understanding of the financial services ecosystem—banking, capital markets, wealth and asset management, and insurance—and associated regulatory and digital trends.
- Analytical thinker with demonstrated experience leveraging data to enhance campaign performance and client outcomes.
- Ability to manage cross‐functional teams and collaborate across marketing, industry, and sales organisations.
- Exceptional communication, stakeholder management, and executive engagement skills.
- Seniority level: Mid‐Senior level
- Employment type: Contract
- Job function: Marketing and Finance
- Industries: IT Services and IT Consulting
Financial Services Marketing Manager in London employer: Norton Blake
Contact Detail:
Norton Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Financial Services Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the financial services sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements, especially if you’ve driven client acquisition or retention. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and challenges in the financial services space. Tailor your responses to show how your experience aligns with their needs. We want to see you shine and demonstrate that you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s get you on the path to landing that dream role!
We think you need these skills to ace Financial Services Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Financial Services Marketing Manager. Highlight your B2B marketing experience and any specific achievements in financial services that showcase your skills in lead generation and account-based marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your understanding of the financial services ecosystem and how your analytical skills can drive marketing ROI.
Showcase Your Collaborative Spirit: Since this role involves cross-functional collaboration, make sure to include examples of how you've successfully worked with different teams in the past. This will show us that you can align marketing strategies with broader business goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Norton Blake
✨Know Your Financial Services Inside Out
Make sure you brush up on the latest trends and regulations in the financial services sector. Being able to discuss these topics confidently will show that you're not just familiar with the industry, but that you're genuinely passionate about it.
✨Showcase Your Multi-Channel Marketing Skills
Prepare examples of successful multi-channel campaigns you've executed in the past. Be ready to discuss how you designed them, the challenges you faced, and the results achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Highlight Your Analytical Prowess
Since the role involves leveraging insights and analytics, come prepared with specific instances where you've used data to drive marketing decisions. Discuss how you measured campaign effectiveness and optimised strategies based on those insights.
✨Emphasise Collaboration and Stakeholder Management
Be ready to talk about your experience working cross-functionally. Share stories that illustrate your ability to collaborate with sales, industry, and marketing teams, and how you secured buy-in from stakeholders for your initiatives.
