At a Glance
- Tasks: Drive growth and engagement in financial services through innovative marketing strategies.
- Company: Leading digital consultancy with a focus on transformation in financial services.
- Benefits: Competitive contract salary, collaborative office environment, and professional development opportunities.
- Other info: Work in a dynamic team and enjoy a flexible office schedule.
- Why this job: Shape impactful marketing initiatives and strengthen relationships with top financial institutions.
- Qualifications: 5-7 years of B2B marketing experience, preferably in financial services or consulting.
The predicted salary is between 49500 - 60500 £ per year.
A good client of mine, a leading digital consultancy, is looking for a Senior Financial Services Marketing Manager on a 12‑month contract. The role requires working from the London office 3 days per week. The successful candidate will strengthen client relationships, enhance engagement, and drive growth across the financial services portfolio. You will shape and execute strategic marketing initiatives and design data‑driven, multi‑channel marketing programs that promote new client acquisition, retention of existing clients, and expansion of client partnerships while positioning the firm as a trusted transformation partner to leading financial institutions.
Key Responsibilities
- Develop & Execute Acquisition, Retention and Growth Strategies – Design and optimise multi‑channel marketing campaigns (email, digital, social, thought leadership, and events) aimed at building new relationships with target clients, nurturing relationships with existing financial services clients and expanding share of wallet.
- Collaborate Cross‑Functionally – Partner with industry, sales, and marketing teams to ensure marketing and engagement strategies align with broader financial services go‑to‑market plans.
- Leverage Insights & Analytics – Work with analytics and data teams to measure campaign effectiveness, uncover opportunities for optimisation and drive marketing ROI.
- Stakeholder Management – Act as the primary marketing contact for financial services, collaborating with leadership to align strategies and secure executional buy‑in.
Qualifications
- 5–7+ years of B2B marketing experience, preferably within financial services, consulting, or digital transformation sectors.
- Proven success in lead generation and account‑based marketing (ABM) and client engagement programs.
- Strong understanding of the financial services ecosystem—banking, capital markets, wealth and asset management, and insurance—and associated regulatory and digital trends.
- Analytical thinker with demonstrated experience leveraging data to enhance campaign performance and client outcomes.
- Ability to manage cross‑functional teams and collaborate across marketing, industry, and sales organisations.
- Exceptional communication, stakeholder management, and executive engagement skills.
Additional Information
- Seniority level: Mid‑Senior level
- Employment type: Contract
- Job function: Marketing and Finance
- Industries: IT Services and IT Consulting
Financial Services Marketing Manager employer: Norton Blake
As a leading player in the financial services sector, our company offers an exceptional work environment for Business Analysts in London, combining a hybrid model that promotes flexibility and work-life balance. We prioritise employee growth through continuous training and development opportunities, fostering a culture of collaboration and innovation where your insights directly impact operational excellence. Join us to be part of a dynamic team that values your expertise and supports your career aspirations in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Financial Services Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Financial Services Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Norton Blake from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Norton Blake specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Norton Blake
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Norton Blake, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Norton Blake you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Norton Blake that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Norton Blake, so think on your feet and don't hesitate to showcase your creativity!
