At a Glance
- Tasks: Lead the development and execution of customer-centric Go-to-Market strategies across teams.
- Company: Dynamic banking organisation with a focus on innovation and customer experience.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a collaborative team and shape the future of customer engagement.
- Why this job: Make a real impact by driving strategic initiatives in a fast-paced environment.
- Qualifications: Experience in leading GTM strategies and strong stakeholder management skills.
The predicted salary is between 180000 - 180000 £ per year.
We are seeking an experienced Go-to-Market (GTM) Strategy & Delivery Lead to drive the development and execution of large-scale, customer-centric GTM strategies across a complex, matrixed organisation. This role will act as the central orchestrator across product, proposition, marketing, digital, sales, servicing, and operational teams, ensuring a seamless customer experience and successful delivery of strategic growth initiatives.
The successful candidate will combine strategic thinking with exceptional execution capability, translating ambitious business objectives into coordinated, measurable outcomes.
Key Responsibilities- Lead the development and delivery of integrated Go-to-Market strategies, aligning customer propositions, commercial objectives, and routes to market.
- Act as the central point of coordination across propositions, product, brand, digital, stores, sales, servicing, and marketing teams to ensure a consistent end-to-end customer experience.
- Partner with the GTM PMO to translate strategic objectives into structured, prioritised delivery roadmaps, supported by robust governance and performance tracking.
- Collaborate with value stream and squad leaders to identify, sequence, and manage cross-functional dependencies and delivery risks.
- Define and execute launch, rollout, and market activation strategies across multiple customer segments and overlapping delivery phases.
- Drive execution excellence, ensuring strategic plans are translated into tangible business outcomes through effective programme leadership.
- Develop and embed customer engagement frameworks, including CRM, lifecycle management, and customer communication strategies.
- Establish measurement frameworks, KPIs, and performance dashboards to track GTM effectiveness and commercial impact.
- Provide oversight of programme execution, governance, prioritisation, and issue resolution to ensure successful delivery.
- Support marketing and channel teams in activating campaigns and customer journeys aligned to the overall GTM strategy.
- Act as a trusted advisor to senior leadership, providing strategic guidance, challenge, and clarity within a fast-paced and evolving environment.
- Demonstrable experience leading large-scale Go-to-Market strategies within complex, matrix organisations.
- Strong track record of translating strategic vision into successful execution and delivery.
- Deep expertise in customer lifecycle management and multi-channel customer engagement.
- Proven programme leadership experience across multiple workstreams and stakeholder groups.
- Exceptional stakeholder management skills, with the ability to influence and align senior and executive-level leaders.
- Strong commercial acumen, with experience linking GTM initiatives to growth, profitability, and customer outcomes.
- Ability to navigate ambiguity, competing priorities, and organisational complexity.
- Experience designing and implementing operating models, governance structures, and delivery frameworks.
- Excellent communication, presentation, and storytelling skills, with the ability to simplify complex concepts.
- Experience managing agency, vendor, and partner ecosystems.
- Deep understanding of GTM strategy and planning methodologies, including segmentation, proposition development, customer funnels, channel strategy, and lifecycle management.
- Strong understanding of customer behaviour and market dynamics, ideally within financial services or another regulated industry.
- Knowledge of CRM, MarTech, data, and analytics ecosystems, and their role in driving GTM performance.
- Familiarity with operating model design, governance structures, and large-scale transformation programmes.
- Successful delivery of integrated GTM programmes that drive customer engagement, commercial growth, and market impact.
- Strong cross-functional alignment across business units and delivery teams.
- Measurable improvements in customer acquisition, retention, engagement, and commercial performance.
- Effective governance and execution frameworks that enable scalable, repeatable GTM delivery.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Strategy Lead in City of London
✨Join Financial Networking Events
Jump into local finance meetups and conferences — they’re a goldmine for temporary roles in banking and financial services. You can chat with industry professionals and even get leads on upcoming opportunities that might not be posted online yet.
✨Utilise Temp Agencies Specialised in Finance
Reach out to temp agencies that focus on the banking sector. They often have strong ties with various firms and can help you secure short-term gigs that can help beef up your CV and get your foot in the door at firms like Norton Blake.
✨Connect with Alumni from Your Uni
Don't underestimate the power of your university’s alumni network. Many former students are working in banking and can help you find temporary roles or even offer mentorship. Reach out directly or attend alumni events to broaden your circle.
✨Stay Active on Job Boards and Company Websites
Keep your eyes peeled on job boards specifically for finance roles. Companies like Norton Blake might post temporary positions directly on their sites, so make sure to apply there too. Set alerts to catch those roles the moment they go live!
We think you need these skills to ace GTM Strategy Lead in City of London
Some tips for your application 🫡
Show Off Your Academic Achievements:In banking and financial services, your academic record can really make you stand out. List relevant grades, certifications, or coursework on your CV, especially if you've taken finance-related modules. This is particularly important for a temporary role where qualifications can help you shine even brighter!
Highlight Relevant Experience:If you’ve done any internships, part-time roles, or even coursework that aligns with banking or finance, make sure you include those! Showcase specific tasks where you used quantitative skills or analytical thinking, as this is what the hiring managers at Norton Blake will be keen to see in your application.
Tailor Your Cover Letter Purposefully:When writing your cover letter, focus on why you’re interested in a temporary position at Norton Blake. Let them know how you can quickly adapt to the team's needs and how eager you are to learn the ropes of the banking sector during this short stint. Your motivation and enthusiasm could really set you apart!
Be Prepared with References:For temporary roles, references can play a crucial role in your application. Make sure you’ve got a couple of references lined up who can vouch for your skills and work ethic. This helps to give Norton Blake confidence in your short-term commitment to the role.
How to prepare for a job interview at Norton Blake
✨Brush Up on Financial Regulations
Since this is a role in banking and financial services, be ready to discuss key regulations like MiFID, Basel III, or GDPR. These are hot topics, and your awareness of how they impact daily operations can give you a significant edge during your interview with Norton Blake.
✨Showcase Your Analytical Skills
Prepare for interview questions that assess your analytical abilities. You might need to tackle hypothetical scenarios involving risk assessment or financial forecasting. Bringing examples of relevant projects or coursework can emphasise your practical understanding of these concepts.
✨Highlight Flexibility and Adaptability
For a temporary role, showing that you can quickly pick up new processes and tools is crucial. Be ready to discuss previous experiences where you had to adapt to changing requirements or tight deadlines, as this will reassure Norton Blake that you’re a reliable team player.
✨Demonstrate a Willingness to Learn
In a temporary position, leaning into your eagerness to learn can really set you apart. Be prepared to share how you’re staying updated on industry trends or any additional training you've pursued. Employers appreciate candidates who are proactive about their development—even for short-term roles.
