At a Glance
- Tasks: Lead innovative marketing strategies to engage clients in financial services.
- Company: Dynamic digital consultancy with a focus on transformation in finance.
- Benefits: Competitive daily rate, hybrid work model, and opportunity for professional growth.
- Other info: Collaborative environment with strong emphasis on data-driven decision making.
- Why this job: Shape impactful marketing initiatives and drive real change in the financial sector.
- Qualifications: 5-7 years of B2B marketing experience, preferably in financial services.
The predicted salary is between 100000 - 120000 £ per year.
A good client of mine, a leading digital consultancy are currently looking to bring on a Senior Financial Services Marketing Manager on an initial 12 month contract. This role will require someone in their London office 3 days per week.
The successful candidate will strengthen client relationships, enhance engagement, and drive growth across the financial services portfolio. You will shape and execute strategic marketing initiatives. Your mission will be to design and deliver data-driven, multi-channel marketing programs that promote acquisition of new clients, retention of existing clients, and expand client partnerships, while positioning them as a trusted transformation partner to leading financial institutions.
You will collaborate closely with stakeholders across Industry, Solution Marketing, Partner Marketing, Events, and Brand to craft tailored go-to-market plans for banking, capital markets, wealth and asset management, and insurance clients. Your focus will be on driving initiatives, in line with the plan that align with business priorities and revenue objectives.
Key Responsibilities:
- Develop & Execute Acquisition, Retention and Growth Strategies – Design and optimise multi-channel marketing campaigns (email, digital, social, thought leadership, and events) aimed at building new relationships with target clients, nurturing relationships with existing financial services clients and expanding share of wallet.
- Collaborate Cross-Functionally – Partner with industry, sales, and marketing teams to ensure marketing and engagement strategies align with broader financial services go-to-market plans.
- Leverage Insights & Analytics – Work with analytics and data teams to measure campaign effectiveness, uncover opportunities for optimisation, and drive marketing ROI.
- Stakeholder Management – Act as the primary marketing contact for financial services, collaborating with leadership to align strategies and secure executional buy-in.
Qualifications:
- 5–7+ years of B2B marketing experience, preferably within financial services, consulting, or digital transformation sectors.
- Proven success in lead generation and account-based marketing (ABM) and client engagement programs.
- Strong understanding of the financial services ecosystem – banking, capital markets, wealth and asset management, and insurance – and associated regulatory and digital trends.
- Analytical thinker with demonstrated experience leveraging data to enhance campaign performance and client outcomes.
- Ability to manage cross-functional teams and collaborate across marketing, industry, and sales organisations.
- Exceptional communication, stakeholder management, and executive engagement skills.
Financial Services Marketing Manager in City of London employer: Norton Blake
As a leading player in the financial services sector, our company offers an exceptional work environment for Business Analysts in London, combining a hybrid model that promotes flexibility and work-life balance. We prioritise employee growth through continuous training and development opportunities, fostering a culture of collaboration and innovation where your insights directly impact operational excellence. Join us to be part of a dynamic team that values your expertise and supports your career aspirations in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Financial Services Marketing Manager in City of London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Norton Blake. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Financial Services Marketing Manager in City of London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Norton Blake.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Norton Blake's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Norton Blake
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Norton Blake.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Norton Blake will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Norton Blake employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
