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- Tasks: Lead innovative marketing strategies to engage clients in financial services.
- Company: Dynamic digital consultancy with a focus on transformation in finance.
- Benefits: Competitive daily rate, hybrid work model, and opportunity for professional growth.
- Why this job: Shape impactful marketing initiatives and drive real change in the financial sector.
- Qualifications: 5-7 years of B2B marketing experience, preferably in financial services.
- Other info: Collaborative environment with strong emphasis on data-driven decision making.
The predicted salary is between 100000 - 120000 £ per year.
A good client of mine, a leading digital consultancy are currently looking to bring on a Senior Financial Services Marketing Manager on an initial 12 month contract. This role will require someone in their London office 3 days per week.
The successful candidate will strengthen client relationships, enhance engagement, and drive growth across the financial services portfolio. You will shape and execute strategic marketing initiatives. Your mission will be to design and deliver data-driven, multi-channel marketing programs that promote acquisition of new clients, retention of existing clients, and expand client partnerships, while positioning them as a trusted transformation partner to leading financial institutions.
You will collaborate closely with stakeholders across Industry, Solution Marketing, Partner Marketing, Events, and Brand to craft tailored go-to-market plans for banking, capital markets, wealth and asset management, and insurance clients. Your focus will be on driving initiatives, in line with the plan that align with business priorities and revenue objectives.
Key Responsibilities:- Develop & Execute Acquisition, Retention and Growth Strategies – Design and optimise multi-channel marketing campaigns (email, digital, social, thought leadership, and events) aimed at building new relationships with target clients, nurturing relationships with existing financial services clients and expanding share of wallet.
- Collaborate Cross-Functionally – Partner with industry, sales, and marketing teams to ensure marketing and engagement strategies align with broader financial services go-to-market plans.
- Leverage Insights & Analytics – Work with analytics and data teams to measure campaign effectiveness, uncover opportunities for optimisation, and drive marketing ROI.
- Stakeholder Management – Act as the primary marketing contact for financial services, collaborating with leadership to align strategies and secure executional buy-in.
- 5–7+ years of B2B marketing experience, preferably within financial services, consulting, or digital transformation sectors.
- Proven success in lead generation and account-based marketing (ABM) and client engagement programs.
- Strong understanding of the financial services ecosystem – banking, capital markets, wealth and asset management, and insurance – and associated regulatory and digital trends.
- Analytical thinker with demonstrated experience leveraging data to enhance campaign performance and client outcomes.
- Ability to manage cross-functional teams and collaborate across marketing, industry, and sales organisations.
- Exceptional communication, stakeholder management, and executive engagement skills.
Financial Services Marketing Manager in City of London employer: Norton Blake
Contact Detail:
Norton Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Financial Services Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the financial services sector. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful marketing campaigns and strategies. Use data to back up your achievements. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how your experience can help them. Tailor your responses to show how you can drive growth and enhance client relationships in their specific context.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Financial Services Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Financial Services Marketing Manager. Highlight your experience in B2B marketing and any specific achievements in financial services that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your strategic marketing initiatives and how you've driven growth in previous positions.
Showcase Your Analytical Skills: Since this role requires leveraging insights and analytics, be sure to include examples of how you've used data to optimise campaigns and improve client outcomes in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Norton Blake
✨Know Your Financial Services Inside Out
Make sure you brush up on the latest trends and challenges in the financial services sector. Understand the nuances of banking, capital markets, and insurance. This knowledge will help you speak confidently about how your marketing strategies can address these areas.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples where you've used data analytics to drive marketing success. Be ready to explain how you measured campaign effectiveness and optimised strategies based on insights. This will demonstrate your analytical skills and ability to deliver ROI.
✨Highlight Cross-Functional Collaboration
Think of instances where you've successfully collaborated with different teams, such as sales or product development. Share how you aligned marketing initiatives with broader business goals. This will show that you can work well in a team-oriented environment, which is crucial for this role.
✨Prepare Engaging Questions
Have a few thoughtful questions ready to ask your interviewers. Inquire about their current marketing strategies or how they measure success in client engagement. This not only shows your interest in the role but also gives you insight into their expectations and culture.
