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- Tasks: Lead brand transformation and strategy for a leading retail bank.
- Company: Join a top retail bank in a dynamic London/Hybrid role.
- Benefits: Competitive daily rate, flexible working, and impactful projects.
- Other info: Fast-paced environment with opportunities to influence senior stakeholders.
- Why this job: Shape the future of a brand and drive real change.
- Qualifications: Proven experience in enterprise-level brand transformations and strategic leadership.
My client, a leading retail bank, is currently looking to bring on a Brand Director for an initial 6 month contract. This is a very urgent and important hire for the business and they are looking to move very quickly for the right candidate.
Responsibilities:
- Lead a comprehensive brand diagnostic (internal, external, competitive, cultural and commercial) to understand current brand equity, relevance and risk.
- Define the future-state brand strategy aligned to the bank’s corporate ambition – including positioning, role of brand, architecture and experience principles, clearly articulating what the brand must shift from and to, and why.
- Embed brand as a strategic decision framework to protect and grow the bank, translating strategy into practical, repeatable frameworks used across the bank.
- Build the commercial case for brand as an enterprise asset with clear links to trust, loyalty and long-term value.
- Lead the evolution of the visual identity, tone of voice and connected brand ecosystem ensuring it works across all external and internal segments and channels.
- Create a scalable brand system that enables consistency without stifling innovation, leading the development of brand assets, identity systems and messaging architecture, as well as internal tools, playbooks and frameworks.
- Develop a set of measures and KPIs that connect brand investment to commercial outcomes.
- Operate effectively in a matrixed environment aligning senior stakeholders across functions to develop and embed the brand.
- Be the brand ambassador and act as chief storyteller for brand transformation across the organisation with an evidence-led narrative ensuring clarity, conviction and alignment across the bank.
- Align customer, corporate and colleague brand stories into a coherent whole.
- Own senior relationships with brand, design and strategic partners, lead agency selection, performance and output ensuring work is tightly aligned to business outcomes not just creative excellence.
Skills:
- Proven experience defining and leading enterprise-level brand transformations.
- Expert strategic brand leadership working at the intersection of brand, corporate strategy and commercial outcomes.
- Deep understanding of building brands across physical, digital and service ecosystems, ideally within trust-based categories.
- Track record of influencing executive and senior leadership and navigating ambiguity, resistance and complexity.
- Ability to translate brand strategy into practical frameworks and execution at scale.
- Excellent experience in agency partner and ecosystem management.
- Excellent communication and storytelling.
Knowledge:
- Expert understanding of brand strategy, positioning and architecture models.
- Demonstrable experience with B2C and B2B brand development and integration for brands with a digital and physical presence.
- Strong knowledge of brand operating models and governance structures.
- Familiarity with organisational brand embedding and change management.
Brand Director in City of London employer: Norton Blake
Contact Detail:
Norton Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent news. We want you to walk in with confidence, ready to show how your vision aligns with their goals.
✨Tip Number 3
Showcase your storytelling skills! When discussing your experience, frame it in a way that highlights your impact on brand transformations. We love a good narrative that connects the dots between your past roles and the Brand Director position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for passionate candidates who are ready to make a difference.
We think you need these skills to ace Brand Director in City of London
Some tips for your application 🫡
Show Your Brand Savvy: When applying for the Brand Director role, make sure to highlight your experience in brand transformations. We want to see how you've defined and led strategies that align with corporate ambitions, so don’t hold back on those success stories!
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love it when candidates connect their past roles to the responsibilities outlined, showing us they’re the perfect fit for the position.
Be a Storyteller: Since storytelling is key in this role, use your application to narrate your journey in brand management. We want to see how you’ve influenced stakeholders and navigated challenges, so make it engaging and relatable!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Norton Blake
✨Know Your Brand Inside Out
Before the interview, dive deep into the bank's current brand positioning and strategy. Understand their market presence, competitors, and any recent changes in their branding. This will help you articulate how your vision aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've led brand transformations in the past. Be ready to explain your thought process and the frameworks you used to achieve measurable outcomes. This will demonstrate your ability to translate strategy into action.
✨Be a Storyteller
As a Brand Director, storytelling is key. Practice articulating your experiences in a compelling way that connects with the bank's mission. Use evidence-led narratives to showcase how your previous work has driven brand loyalty and trust.
✨Engage with Stakeholders
Think about how you would align various stakeholders within the bank. Prepare to discuss your approach to building relationships and managing expectations across different functions. Highlight your experience in navigating complex environments to drive brand initiatives.