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- Tasks: Lead brand transformation and strategy for a leading retail bank.
- Company: Join a top retail bank with a focus on innovation and brand excellence.
- Benefits: Competitive daily rate, hybrid working, and a chance to shape brand identity.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Make a significant impact on brand strategy and drive commercial success.
- Qualifications: Proven experience in brand leadership and transformation.
My client, a leading retail bank, are currently looking to bring on a Brand Director for an initial 6 month contract. This is a very urgent and important hire for the business and they are looking to move very quickly for the right candidate.
Responsibilities
- Lead a comprehensive brand diagnostic (internal, external, competitive, cultural and commercial) to understand current brand equity, relevance and risk.
- Define the future-state brand strategy aligned to the bank’s corporate ambition – including positioning, role of brand, architecture and experience principles, clearly articulating what the brand must shift from and to, and why.
- Embed brand as a strategic decision framework to protect and grow the bank, translating strategy into practical, repeatable frameworks used across the bank.
- Build the commercial case for brand as an enterprise asset with clear links to trust, loyalty and long-term value.
- Lead the evolution of the visual identity, tone of voice and connected brand ecosystem ensuring it works across all external and internal segments and channels.
- Create a scalable brand system that enables consistency without stifling innovation, leading the development of brand assets, identity systems and messaging architecture, as well as internal tools, playbooks and frameworks.
- Develop a set of measures and KPIs that connect brand investment to commercial outcomes.
- Operate effectively in a matrixed environment aligning senior stakeholders across functions to develop and embed the brand.
- Be the brand ambassador and act as chief storyteller for brand transformation across the organisation with an evidence-led narrative ensuring clarity, conviction and alignment across the bank.
- Align customer, corporate and colleague brand stories into a coherent whole.
- Own senior relationships with brand, design and strategic partners, lead agency selection, performance and output ensuring work is tightly aligned to business outcomes not just creative excellence.
Skills
- Proven experience defining and leading enterprise-level brand transformations.
- Expert strategic brand leadership working at the intersection of brand, corporate strategy and commercial outcomes.
- Deep understanding of building brands across physical, digital and service ecosystems, ideally within trust-based categories.
- Track record of influencing executive and senior leadership and navigating ambiguity, resistance and complexity.
- Ability to translate brand strategy into practical frameworks and execution at scale.
- Excellent experience in agency partner and ecosystem management.
- Excellent communication and storytelling.
Knowledge
- Expert understanding of brand strategy, positioning and architecture models.
- Demonstrable experience with B2C and B2B brand development and integration for brands with a digital and physical presence.
- Strong knowledge of brand operating models and governance structures.
- Familiarity with organisational brand embedding and change management.
Brand Director employer: Norton Blake
Contact Detail:
Norton Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Brand Director role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is polished and reflects your expertise in brand strategy and transformation. Share relevant content and engage with others in the field to showcase your knowledge and passion.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss your past experiences in brand leadership and how you've driven commercial outcomes. Use specific examples that highlight your ability to navigate complex environments.
✨Tip Number 4
Don't forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Show Your Brand Savvy: When you're applying for the Brand Director role, make sure to highlight your experience with brand transformations. We want to see how you've defined and led brand strategies in the past, so don’t hold back on those success stories!
Tailor Your Application: Take a moment to customise your CV and cover letter for this specific role. We’re looking for someone who understands the nuances of our industry, so make sure to align your skills and experiences with the job description. It’ll show us you’re serious about joining our team!
Be a Storyteller: Since storytelling is key in this role, use your application to tell us your own story. Share how you've influenced brand narratives and built relationships with stakeholders. We love a good narrative that connects the dots between your past experiences and what we need!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to be part of our community!
How to prepare for a job interview at Norton Blake
✨Know Your Brand Inside Out
Before the interview, dive deep into the bank's current brand positioning and strategy. Understand their market presence, competitors, and any recent changes in their branding. This will help you articulate how your vision aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've led brand transformations in the past. Be ready to explain your thought process, the frameworks you used, and the measurable outcomes. This will demonstrate your ability to translate strategy into practical execution.
✨Be a Storyteller
As a Brand Director, storytelling is key. Prepare a compelling narrative about your career journey and how it has shaped your approach to brand strategy. Use evidence and data to back up your claims, making your story relatable and impactful.
✨Engage with Stakeholders
Think about how you would align various stakeholders within the bank. Prepare examples of how you've successfully navigated complex environments and built relationships with senior leaders. This will show that you can operate effectively in a matrixed environment.