At a Glance
- Tasks: Lead and shape innovative marketing strategies to drive growth in the fintech sector.
- Company: Dynamic recruitment agency connecting top talent with leading businesses.
- Benefits: Competitive salary, enhanced holiday allowance, and clear progression opportunities.
- Other info: Collaborative culture with regular team incentives and significant influence on business strategy.
- Why this job: Make a real impact in a growing fintech company and lead a high-performing team.
- Qualifications: Proven success in senior marketing roles within payments or fintech.
The predicted salary is between 80000 - 100000 £ per year.
Northreach is a dynamic recruitment agency connecting businesses with top talent across financial services, fintech, and digital sectors. We pride ourselves on delivering a seamless recruitment experience for both clients and candidates while fostering innovation and professional growth.
Our client is an innovative payments fintech, based in London, entering an exciting period of growth and is looking for a commercially driven Head of Marketing to build and lead a high-performing marketing function. This is a role with genuine ownership and visibility, where marketing will play a central role in driving customer acquisition, merchant growth, brand awareness, and revenue.
Scope of the Role
- You'll take ownership of the company's marketing strategy, developing campaigns that generate demand across merchants, partners, and customers.
- Working closely with senior leadership, you'll build a marketing function that delivers measurable commercial results while positioning the business as a market leader within the payments industry.
Core Focus Areas
- Building and executing a clear, growth-focused marketing strategy
- Driving customer and merchant acquisition through digital, partner, and outbound marketing channels
- Developing and optimising SEO, PPC, paid social, email marketing, and content strategies
- Using data and analytics to refine campaigns, maximise ROI, and improve customer acquisition costs
- Partnering closely with the commercial and sales teams to improve lead quality, conversion, and revenue generation
- Managing marketing budgets with a strong focus on commercial return
- Building brand awareness and positioning within the UK payments and fintech market
- Leading PR, events, partnerships, and thought leadership initiatives
- Growing and leading the marketing team as the business scales
Experience & Approach
- Demonstrated success in a senior marketing leadership role within payments, fintech, or financial services
- Strong understanding of performance marketing, demand generation, and customer acquisition
- Experience marketing payment solutions, merchant services, embedded finance, or fintech products is highly desirable
- Commercially minded with a proven ability to deliver measurable growth
- Comfortable operating both strategically and hands-on in a scaling environment
- Experience managing agencies, internal teams, and marketing budgets
What’s in It for You
- Competitive salary package
- Enhanced holiday allowance plus bank holidays
- Opportunity to build and shape a marketing function from the ground up
- Significant influence over business growth and strategy
- Clear progression opportunities
- Collaborative, ambitious culture with regular team incentives
Chief Marketing Officer employer: Northreach
Join a dynamic financial services organisation in North Liverpool that prioritises collaboration and employee growth. With a strong focus on exceptional customer service, we offer flexible working arrangements, competitive salaries, and comprehensive benefits, including generous annual leave and ongoing training opportunities. This is an excellent environment for those looking to thrive in a fast-paced setting while building meaningful relationships with clients and stakeholders.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Northreach and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Northreach are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Northreach on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Northreach. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Northreach. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Northreach:Show us that you’ve done your homework! In your application, briefly mention what you admire about Northreach’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Northreach
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Northreach will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Northreach, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
