At a Glance
- Tasks: Lead EMEA client marketing for institutional segment, driving awareness and engagement.
- Company: Join Northern Trust, a Fortune 500 financial institution with over 130 years of experience.
- Benefits: Flexible work culture, career growth opportunities, and commitment to community service.
- Other info: Be part of a team that values inclusivity and innovation.
- Why this job: Shape impactful marketing strategies and collaborate with senior leaders in a dynamic environment.
- Qualifications: Experience in asset management marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Northern Trust, a Fortune 500 company, is a globally recognized financial institution that has been in continuous operation since 1889. Northern Trust provides innovative financial services and guidance to the world’s most successful individuals, families, and institutions, guided by service, expertise, and integrity.
It is an exciting time to join Northern Trust Asset Management (NTAM). NTAM is seeking a Senior Marketing Strategist to lead EMEA Client Marketing for the Institutional segment. This role will set the strategic direction for institutional channel marketing across EMEA and lead the development and execution of integrated marketing programs that strengthen NTAM’s brand, deepen client engagement, and support commercial growth across key institutional audiences.
This role serves as the Senior Business Partner for the Institutional segment across EMEA, partnering with sales, product, and investments teams. The Sr. Marketing Strategist will shape a commercially focused marketing agenda that aligns with business priorities, reflects regional market dynamics, and supports awareness, engagement, and asset growth across institutional audiences.
The role requires a strategic leader with strong people management capability, commercial acumen, and deep experience translating client and market insight into measurable marketing outcomes.
Responsibilities- Leading EMEA client and channel marketing for the Institutional segment, setting strategic direction and ensuring alignment to regional business priorities, sales objectives, and NTAM brand standards.
- Developing and executing integrated marketing strategies and campaigns that drive awareness, engagement, and adoption of NTAM’s institutional investment capabilities across target client segments and markets in EMEA.
- Serving as a senior strategic partner to institutional sales leadership and other key stakeholders, proactively identifying business needs and translating them into actionable marketing plans.
- Overseeing the development of channel-specific messaging, campaigns, and marketing materials that reflect client needs, market conditions, and competitive dynamics across the institutional landscape.
- Partnering closely with product, investment, and communications teams to deliver content, campaign assets, and sales enablement materials that support commercial objectives and client conversations.
- Leading regional planning and prioritization for marketing initiatives, ensuring resources are allocated effectively and programs are delivered with strong cross-functional coordination and governance.
- Establishing and monitoring KPIs for campaigns and initiatives, presenting performance insights to senior management, and continuously optimizing marketing effectiveness based on data and feedback.
- Managing and developing a high-performing team, providing leadership, coaching, and clear direction while fostering collaboration, accountability, and operational excellence.
- Maintaining strong awareness of institutional client trends, competitor activity, regulatory considerations, and market developments across EMEA to inform strategy and messaging.
- Contributing to the annual client marketing planning process and helping shape longer-term strategic priorities for the broader client marketing function.
- Proven experience in asset management or institutional financial services marketing, with demonstrated success leading channel or client marketing strategy for complex, matrixed organizations.
- Deep understanding of the institutional investor landscape in EMEA, including client needs, sales dynamics, and the competitive environment across relevant channels and markets.
- Proven ability to develop and execute integrated marketing strategies that support commercial growth and deliver measurable business outcomes.
- Strong leadership experience, including managing and developing teams, influencing senior stakeholders, and driving alignment across cross-functional groups.
- Excellent written, verbal, and presentation skills, with the ability to shape compelling messaging for sophisticated institutional audiences.
- Strong analytical and strategic thinking skills, with experience using performance data and market insight to refine campaigns and improve effectiveness.
- Experience operating within regulatory and compliance frameworks relevant to financial services marketing.
- Highly organized, results-oriented, and able to manage multiple priorities in a fast-paced environment.
- Bachelor’s degree required in marketing, communications, business, or a related field; advanced degree or industry certification preferred.
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve.
Join a workplace with a greater purpose. We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies. Build your career with us and apply today.
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We value an inclusive workplace and understand flexibility means different things to different people. Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Sr. Marketing Strategist-EMEA employer: Northern Trust
Northern Trust is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to explore innovative ideas while benefiting from the financial strength and stability of a Fortune 500 company. With a strong commitment to employee growth, accessible senior leadership, and a focus on community engagement, Northern Trust provides meaningful career opportunities in a supportive environment, making it an ideal place for professionals seeking to make a significant impact in the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Marketing Strategist-EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Sr. Marketing Strategist-EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sr. Marketing Strategist role. Highlight your experience in asset management and how it aligns with the responsibilities outlined in the job description.
Showcase Your Achievements:Don’t just list your previous roles; showcase your achievements! Use specific examples of integrated marketing strategies you've developed and the measurable outcomes they produced. This will help us see your impact.
Be Clear and Concise:When writing your application, keep it clear and concise. We appreciate well-structured content that gets straight to the point, especially when it comes to your skills and experiences relevant to the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Northern Trust
✨Know Your Audience
Before the interview, research Northern Trust and its EMEA operations. Understand their institutional client base and recent marketing initiatives. This will help you tailor your responses and demonstrate your knowledge of the company’s strategic direction.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed integrated marketing strategies in the past. Highlight your ability to translate market insights into actionable plans that drive commercial growth, as this is crucial for the Sr. Marketing Strategist role.
✨Demonstrate Leadership Skills
Be ready to talk about your experience managing teams and influencing stakeholders. Share stories that illustrate your leadership style and how you've fostered collaboration and accountability within cross-functional groups.
✨Prepare for Data-Driven Discussions
Since the role involves establishing KPIs and optimising marketing effectiveness, come prepared with examples of how you've used performance data to refine campaigns. This will show your analytical skills and strategic mindset, which are key for success in this position.
