At a Glance
- Tasks: Lead EMEA marketing strategies for institutional clients and drive impactful campaigns.
- Company: Join Northern Trust, a Fortune 500 financial institution with over 130 years of experience.
- Benefits: Flexible work culture, career growth opportunities, and a commitment to community service.
- Other info: Collaborative team atmosphere with access to senior leaders and innovative ideas.
- Why this job: Shape the future of marketing in a dynamic environment and make a real impact.
- Qualifications: Experience in asset management marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
It is an exciting time to join Northern Trust Asset Management (NTAM), as we continue to invest in innovation and growth - with marketing playing a critical role. NTAM is seeking a Senior Marketing Strategist to lead EMEA Client Marketing for the Institutional segment. Reporting to the Head of Client Marketing, this role will set the strategic direction for institutional channel marketing across EMEA and lead the development and execution of integrated marketing programs that strengthen NTAM's brand, deepen client engagement, and support commercial growth across key institutional audiences.
This role serves as the Senior Business Partner for the Institutional segment across EMEA, leading the regional client and channel marketing strategy and execution in close partnership with sales, product, and investments teams. The Sr. Marketing Strategist will also be responsible for shaping a commercially focused marketing agenda that aligns with business priorities, reflects regional market dynamics, and supports awareness, engagement, and asset growth across institutional audiences.
The role requires a strategic leader with strong people management capability, commercial acumen, and deep experience translating client and market insight into measurable marketing outcomes.
Additional responsibilities include:
- Leading EMEA client and channel marketing for the Institutional segment, setting strategic direction and ensuring alignment to regional business priorities, sales objectives, and NTAM brand standards.
- Developing and executing integrated marketing strategies and campaigns that drive awareness, engagement, and adoption of NTAM's institutional investment capabilities across target client segments and markets in EMEA.
- Serving as a senior strategic partner to institutional sales leadership and other key stakeholders, proactively identifying business needs and translating them into actionable marketing plans.
- Overseeing the development of channel-specific messaging, campaigns, and marketing materials that reflect client needs, market conditions, and competitive dynamics across the institutional landscape.
- Partnering closely with product, investment, and communications teams to deliver content, campaign assets, and sales enablement materials that support commercial objectives and client conversations.
- Leading regional planning and prioritization for marketing initiatives, ensuring resources are allocated effectively and programs are delivered with strong cross-functional coordination and governance.
- Establishing and monitoring KPIs for campaigns and initiatives, presenting performance insights to senior management, and continuously optimizing marketing effectiveness based on data and feedback.
- Managing and developing a high-performing team, providing leadership, coaching, and clear direction while fostering collaboration, accountability, and operational excellence.
- Maintaining strong awareness of institutional client trends, competitor activity, regulatory considerations, and market developments across EMEA to inform strategy and messaging.
- Contributing to the annual client marketing planning process and helping shape longer-term strategic priorities for the broader client marketing function.
The ideal candidate should have a fair amount of the following experience, qualifications & skills:
- Proven experience in asset management or institutional financial services marketing, with demonstrated success leading channel or client marketing strategy for complex, matrixed organizations.
- Deep understanding of the institutional investor landscape in EMEA, including client needs, sales dynamics, and the competitive environment across relevant channels and markets.
- Proven ability to develop and execute integrated marketing strategies that support commercial growth and deliver measurable business outcomes.
- Strong leadership experience, including managing and developing teams, influencing senior stakeholders, and driving alignment across cross-functional groups.
- Excellent written, verbal, and presentation skills, with the ability to shape compelling messaging for sophisticated institutional audiences.
- Strong analytical and strategic thinking skills, with experience using performance data and market insight to refine campaigns and improve effectiveness.
- Experience operating within regulatory and compliance frameworks relevant to financial services marketing.
- Highly organized, results-oriented, and able to manage multiple priorities in a fast-paced environment.
- Bachelor's degree required in marketing, communications, business, or a related field; advanced degree or industry certification preferred.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today.
Reasonable accommodation:
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people. Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Sr. Marketing Strategist-EMEA - Northern Trust in London employer: Northern Trust
Northern Trust is an exceptional employer that fosters a flexible and collaborative work culture, encouraging innovation and personal growth. With over 130 years of financial expertise, employees benefit from a strong commitment to community service, accessible senior leadership, and opportunities for career advancement within a globally recognised institution. Join us in making a meaningful impact while working alongside talented professionals dedicated to excellence in the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Marketing Strategist-EMEA - Northern Trust in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Northern Trust and understanding their values and goals. We want to see how you can align with their mission, so be ready to discuss how your experience can contribute to their success.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past experiences, we want to hear about specific projects or campaigns you've led that demonstrate your strategic thinking and results-driven approach.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Sr. Marketing Strategist-EMEA - Northern Trust in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sr. Marketing Strategist role. Highlight your experience in asset management and how it aligns with Northern Trust's goals. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven marketing strategies that led to measurable outcomes. We love seeing results!
Be Authentic:Let your personality shine through in your application. We appreciate candidates who are genuine and passionate about their work. Share your story and what excites you about the opportunity at Northern Trust.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Northern Trust
✨Know Your Market
Before the interview, dive deep into the institutional investor landscape in EMEA. Understand client needs, sales dynamics, and competitive environments. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams and influenced senior stakeholders in previous roles. Highlight your ability to drive alignment across cross-functional groups, as this is crucial for the Senior Marketing Strategist position.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing campaigns. Be ready to discuss how you've used data and market insights to refine strategies and improve effectiveness in past roles. This will showcase your analytical skills and strategic thinking.
✨Craft Compelling Messaging
Think about how you would shape messaging for sophisticated institutional audiences. Prepare to discuss your approach to developing channel-specific messaging and marketing materials that resonate with clients. This will demonstrate your understanding of the role's requirements.
