At a Glance
- Tasks: Lead EMEA marketing strategies for institutional clients and drive impactful campaigns.
- Company: Join Northern Trust, a Fortune 500 financial institution with over 130 years of experience.
- Benefits: Flexible work culture, career growth opportunities, and a commitment to community service.
- Other info: Collaborative team atmosphere with access to senior leaders and innovative ideas.
- Why this job: Shape the future of marketing in a dynamic environment and make a real impact.
- Qualifications: Experience in asset management marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
It is an exciting time to join Northern Trust Asset Management (NTAM), as we continue to invest in innovation and growth—with marketing playing a critical role. NTAM is seeking a Senior Marketing Strategist to lead EMEA Client Marketing for the Institutional segment. Reporting to the Head of Client Marketing, this role will set the strategic direction for institutional channel marketing across EMEA and lead the development and execution of integrated marketing programs that strengthen NTAM’s brand, deepen client engagement, and support commercial growth across key institutional audiences.
This role serves as the Senior Business Partner for the Institutional segment across EMEA, leading the regional client and channel marketing strategy and execution in close partnership with sales, product, and investments teams. The Sr. Marketing Strategist will also be responsible for shaping commercially focused marketing agenda that aligns with business priorities, reflects regional market dynamics, and supports awareness, engagement, and asset growth across institutional audiences.
The role requires a strategic leader with strong people management capability, commercial acumen, and deep experience translating client and market insight into measurable marketing outcomes.
Additional responsibilities include:
- Leading EMEA client and channel marketing for the Institutional segment, setting strategic direction and ensuring alignment to regional business priorities, sales objectives, and NTAM brand standards.
- Developing and executing integrated marketing strategies and campaigns that drive awareness, engagement, and adoption of NTAM’s institutional investment capabilities across target client segments and markets in EMEA.
- Serving as a senior strategic partner to institutional sales leadership and other key stakeholders, proactively identifying business needs and translating them into actionable marketing plans.
- Overseeing the development of channel-specific messaging, campaigns, and marketing materials that reflect client needs, market conditions, and competitive dynamics across the institutional landscape.
- Partnering closely with product, investment, and communications teams to deliver content, campaign assets, and sales enablement materials that support commercial objectives and client conversations.
- Leading regional planning and prioritization for marketing initiatives, ensuring resources are allocated effectively and programs are delivered with strong cross-functional coordination and governance.
- Establishing and monitoring KPIs for campaigns and initiatives, present performance insights to senior management, and continuously optimize marketing effectiveness based on data and feedback.
- Managing and developing a high-performing team, providing leadership, coaching, and clear direction while fostering collaboration, accountability, and operational excellence.
- Maintaining strong awareness of institutional client trends, competitor activity, regulatory considerations, and market developments across EMEA to inform strategy and messaging.
- Contributing to the annual client marketing planning process and help shape longer-term strategic priorities for the broader client marketing function.
The ideal candidate should have a fair amount of the following experience, qualifications & skills:
- Proven experience in asset management or institutional financial services marketing, with demonstrated success leading channel or client marketing strategy for complex, matrixed organizations.
- Deep understanding of the institutional investor landscape in EMEA, including client needs, sales dynamics, and the competitive environment across relevant channels and markets.
- Proven ability to develop and execute integrated marketing strategies that support commercial growth and deliver measurable business outcomes.
- Strong leadership experience, including managing and developing teams, influencing senior stakeholders, and driving alignment across cross-functional groups.
- Excellent written, verbal, and presentation skills, with the ability to shape compelling messaging for sophisticated institutional audiences.
- Strong analytical and strategic thinking skills, with experience using performance data and market insight to refine campaigns and improve effectiveness.
- Experience operating within regulatory and compliance frameworks relevant to financial services marketing.
- Highly organized, results-oriented, and able to manage multiple priorities in a fast-paced environment.
- Bachelor’s degree required in marketing, communications, business, or a related field; advanced degree or industry certification preferred.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us and apply today.
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center.
We value an inclusive workplace and understand flexibility means different things to different people. Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Sr. Marketing Strategist-EMEA in London employer: Northern Trust Corp
Northern Trust is an exceptional employer, offering a dynamic and collaborative work culture in the heart of London. With a strong commitment to employee growth and innovation, you will have the opportunity to lead impactful marketing strategies while working alongside accessible senior leaders in a company that values community engagement and sustainability. Join us to be part of a team that not only prioritises professional development but also fosters a sense of purpose in every role.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Marketing Strategist-EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Northern Trust Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Northern Trust Corp are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Northern Trust Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Sr. Marketing Strategist-EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Northern Trust Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Northern Trust Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Northern Trust Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Northern Trust Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Northern Trust Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Northern Trust Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
