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- Tasks: Lead B2B marketing strategies for a fast-growing tech company in the smart home energy sector.
- Company: Dynamic tech business powering home energy installations for top UK brands.
- Benefits: Competitive salary, exceptional benefits, and hybrid working options.
- Other info: Opportunity to work collaboratively across teams and drive real change.
- Why this job: Shape impactful marketing strategies and engage with tradespeople in a growing industry.
- Qualifications: 5+ years in B2B marketing, ideally with experience in trades or energy sectors.
The predicted salary is between 45000 - 45000 £ per year.
This is a genuinely exciting, new, B2B marketing role sitting at the heart of a fast-growing technology business that powers home energy installations for some of the UK's most recognised consumer brands. Think solar panels, heat pumps, EV chargers, battery storage and boilers, all delivered through a single integrated platform that connects major brands with a nationwide network of qualified tradespeople. You've almost certainly seen the consumer side of what this business enables, even if you haven't heard the name.
Reporting into the Head of Marketing, you'll lead on growing and engaging the trade side of the platform, the electricians, heating engineers and renewables installers who pick up and complete jobs through the app. Alongside that, you'll be building brand awareness for the business itself and growing the customer base for a trade-facing online store. It's a broad remit with real ownership, and the right person will relish having the space to shape it.
Key areas of responsibility include:
- Developing and delivering a multi-channel B2B marketing strategy across email, social, web, events and app-based communications
- Building and optimising an automated onboarding journey that converts newly registered tradespeople into active, engaged platform users
- Working closely with Product and Development teams to scope and deliver improvements to in-app and email touchpoints, aligned to the platform roadmap
- Planning and executing campaigns with clear objectives, tracking and evaluation built in from the start
- Supporting the Engineer Engagement team with communications for operational updates and process changes
- Reporting on performance through analytics, KPIs and regular senior leadership reviews
We're looking for a commercially minded marketer with 5+ years' experience, ideally with a background in B2B, trades or professionals audiences. You'll understand how to balance strong creative with data-led performance, and you'll have the confidence to work across marketing, product, commercial and operational teams without losing momentum. A solid grasp of marketing automation, user journey design and digital campaign management is essential. Experience in energy, home services, construction or a two-sided marketplace would be a genuine advantage.
Please apply via LinkedIn.
Marketing Manager - Smart Home Energy in Shrewsbury employer: Northern Marketing Jobs
Contact Detail:
Northern Marketing Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Smart Home Energy in Shrewsbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing projects, especially those related to B2B or the energy sector. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Manager - Smart Home Energy in Shrewsbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager - Smart Home Energy. Highlight your B2B marketing experience and any relevant projects that showcase your skills in engaging tradespeople and building brand awareness.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the smart home energy sector and how your background aligns with our mission. Be sure to mention specific achievements that demonstrate your ability to drive results.
Showcase Your Data Skills: Since we’re all about data-led performance, make sure to include examples of how you've used analytics to inform your marketing strategies. Whether it's tracking campaign performance or optimising user journeys, we want to see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Northern Marketing Jobs
✨Know Your Stuff
Make sure you understand the ins and outs of the smart home energy sector. Brush up on current trends, key players, and the technology involved. This will not only impress your interviewers but also help you answer questions more confidently.
✨Showcase Your B2B Marketing Skills
Prepare examples of your previous B2B marketing campaigns, especially those that involved trades or professional audiences. Be ready to discuss how you developed strategies, tracked performance, and optimised user journeys. Real-life examples will make your experience stand out.
✨Engage with the Brand
Familiarise yourself with the company’s brand and its offerings. Think about how you can contribute to building brand awareness and engaging tradespeople. Bring ideas to the table during the interview; it shows initiative and genuine interest in the role.
✨Ask Smart Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the company. Inquire about their current marketing strategies, challenges they face in engaging tradespeople, or how they measure success. This shows you're not just interested in the job, but also in helping the company grow.