At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for a dynamic tech consultancy and training provider.
- Company: Join Northcoders Group PLC, a leader in tech training and consultancy.
- Benefits: Competitive salary, flexible working, and a commitment to diversity and inclusion.
- Other info: Opportunity for contract extension and a supportive, inclusive workplace culture.
- Why this job: Make a real impact in a fast-paced environment while driving growth and engagement.
- Qualifications: 5+ years in B2B and B2C marketing with hands-on campaign execution experience.
The predicted salary is between 4000 - 5000 € per month.
Salary: £4,000–£5,000 per month depending on experience
Location: Spinningfields, Manchester, M3
Working Schedule: 4 days a week, 1-2x a week in office
Contract: Start ASAP, initially 3 months, could be extended to 6 months, outside IR35
Northcoders Group PLC are seeking a strategic and hands-on Marketing & Growth Lead (Contract) to lead integrated marketing activity across Counter and Northcoders. Counter is the group’s challenger consultancy brand, supporting organisations with embedded software engineering and digital transformation capability. Northcoders is one of the UK’s leading technology training providers, delivering software engineering and data bootcamps.
This role will support Counter’s B2B consultancy growth while driving engagement, awareness, and commercial performance for Northcoders’ B2C and employer-focused offerings. This is a broad senior marketing role requiring someone who can balance:
- B2B consultancy marketing
- B2C audience engagement
- Employer and hiring partner campaigns
- Content and community growth
- Commercial lead generation
- Brand positioning
- Account Based Marketing
You will work closely with sales, partnerships, technical leaders, and senior leadership teams across both businesses to deliver measurable growth through highly effective multi-channel campaigns. The successful candidate will combine strategic thinking with strong executional capability and will be comfortable operating in a fast-moving, high-growth environment.
What we're looking for
- Lead marketing strategy and execution across both Counter and Northcoders brands
- Develop content strategy across blogs, social media and email for both audiences.
- Create dashboards to report on performance monthly to senior leadership and board-level stakeholders
- Lead the planning and delivery of a structured programme of owned and sponsored events across both brands, including end-to-end execution and post-event performance analysis.
- Monitor emerging social and industry trends and incorporate them into strategy where relevant
- Play a key role in choosing which tactics best match our strategy and target audiences, translating the annual marketing strategy into day-to-day marketing campaigns.
Counter:
- Develop and execute integrated B2B campaigns for Counter consultancy services
- Collaborate with technical leads to develop insight-led, audience-relevant content for Counter’s consultancy audience.
Northcoders:
- Support B2C and employer-focused campaigns for Northcoders training and education programmes
- Partner closely with the partnerships team to maximise existing audience value and accelerate growth of employer and hiring partner relationships.
Requirements:
- Minimum 5+ years’ experience creating successful B2B marketing campaigns across multiple channels and audiences
- Experience supporting B2C marketing campaigns
- Account Based Marketing
- Strong understanding of integrated marketing and demand generation
- Proven ability to create strategic marketing plans and execute campaigns hands-on
- Experience organising and running events
- Strong reporting and analytical capability
- Hands-on experience with:
- LinkedIn Ads
- Google Ads
- HubSpot/CRM systems
- SEO and analytics
- Email marketing
- Social media strategy
- Content marketing
Other key points
Our Commitment to Diversity: If you're excited about this role but don't tick every box, we still want to hear from you! We understand that talent comes from diverse backgrounds and experiences. Northcoders is committed to inclusion and we encourage applications from individuals of all genders, ethnicities, and backgrounds. You might be the ideal candidate we're looking for!
Safeguarding: Northcoders is dedicated to the welfare of young people and vulnerable adults. Employment is contingent upon satisfactory enhanced DBS and Barred List checks, along with verifiable references and other statutory checks.
Equal Opportunities: We celebrate diversity and are committed to creating an inclusive environment for all employees, with policies exceeding statutory minimums for parental leave, flexible working, and health insurance. We stand against discrimination and by joining Northcoders you become part of our wider mission to do our bit to contribute towards equality.
Marketing & Growth Lead (Contract) in Manchester employer: Northcoders Group
Northcoders Group PLC is an exceptional employer located in the vibrant Spinningfields area of Manchester, offering a dynamic work culture that prioritises innovation and collaboration. With a commitment to employee growth, we provide opportunities for professional development through hands-on experience in a fast-paced environment, alongside flexible working arrangements and a strong focus on diversity and inclusion. Join us to be part of a mission-driven team that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Growth Lead (Contract) in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content strategies, and any successful projects you've led. This gives you a chance to demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your answers to show that you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Northcoders and Counter. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing & Growth Lead (Contract) in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing & Growth Lead role. Highlight your experience in B2B and B2C marketing, and don’t forget to showcase any hands-on campaign execution you've done. We want to see how you can bring value to both Counter and Northcoders!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific campaigns you've led and how they align with our goals at StudySmarter. Let us know what excites you about working with us!
Showcase Your Analytical Skills:Since this role involves reporting and performance analysis, make sure to highlight your analytical skills. Share examples of how you've used data to drive marketing decisions in the past. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Northcoders Group
✨Know Your Brands Inside Out
Before the interview, dive deep into both Counter and Northcoders. Understand their missions, target audiences, and recent campaigns. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your B2B and B2C Experience
Prepare specific examples of successful B2B and B2C marketing campaigns you've led. Be ready to discuss the strategies you used, the results achieved, and how they can be applied to the roles at Counter and Northcoders.
✨Be Ready to Discuss Metrics
Since this role involves reporting and analytics, come prepared with insights on how you've measured campaign success in the past. Bring examples of dashboards or reports you've created to track performance and demonstrate your analytical skills.
✨Engage with Current Trends
Stay updated on the latest trends in marketing, especially in the tech and education sectors. Be ready to discuss how you would incorporate these trends into your strategies for both brands, showing that you can adapt and innovate in a fast-paced environment.
