Groups & Sales Development Advisor

Groups & Sales Development Advisor

Full-Time 25000 - 30000 € / year (est.) No home office possible
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At a Glance

  • Tasks: Drive ticket sales and build relationships with customers across our venues.
  • Company: Join a vibrant arts organisation dedicated to audience engagement.
  • Benefits: Enjoy discounts, complimentary tickets, and family-friendly policies.
  • Other info: Flexible hours, travel between venues, and opportunities for growth.
  • Why this job: Be part of the exciting world of theatre and live events while making a difference.
  • Qualifications: Experience in sales or customer service, with a passion for the arts.

The predicted salary is between 25000 - 30000 € per year.

We are recruiting two confident and proactive individuals to join our Sales team, as we focus on growing audiences and strengthening relationships across our venues. In this role, you will focus on growing group bookings, building relationships, and supporting audiences to engage with a wide and varied programme of work. Alongside this, you will handle customer enquiries and ticket sales, ensuring a high-quality, welcoming experience for every customer.

This is a varied role that combines relationship-building, customer service and sales, with the opportunity to contribute to how we reach and grow our audiences. These roles are based across both Royal Derngate (Northampton) and The Core at Corby. Travel between sites is a core part of the role and an essential requirement.

Job Purpose

The Groups and Sales Development Advisor plays a key role in driving ticket sales and audience growth across Northamptonshire Arts Management Trust's venues. Working within the Sales team, the postholder will focus on developing group bookings, generating sales through proactive customer engagement and supporting the delivery of sales targets across the programme.

The role is responsible for processing ticket bookings and sales enquiries via phone, email and counter where required, ensuring customers receive accurate event information and a high standard of customer service throughout the booking process. Working within a flexible sales environment, the postholder will actively identify opportunities to maximise ticket revenue, promote memberships and charitable donations where appropriate, and contribute to the effective operation of the organisation's ticketing service across its venues.

In this customer-facing sales role, the Sales Advisor will provide excellent customer service by ensuring the smooth processing of ticket sales within Northampton Arts Management Trust's Box Office operation. This includes providing information about shows, encouraging charitable donations to the theatre, and creating a welcoming reception environment and courteous point of contact for all visitors.

Hours

35 hours per week. Flexible working on a rota basis, predominantly Tuesday to Saturday, including regular evenings. You will be required to travel between our venues (Northampton and Corby).

Company Benefits

  • Employee Assistance Programme
  • Bar and Shop Discount
  • Complimentary Tickets on Selected Shows
  • Family Friendly Policies

Essential Skills Experience

  • Experience working in a sales, ticketing or customer service environment.
  • Experience communicating with customers in a busy or fast-paced environment.
  • Experience handling customer enquiries via phone, email or in person.
  • Experience working towards sales or performance targets.

Knowledge/Qualifications

  • Interest in theatre, performing arts or live events.
  • Understanding of the importance of accessibility and inclusive customer service.
  • Awareness of the importance of accurate customer data and data protection practices.
  • Commitment to equality, diversity and inclusion.
  • An interest in theatre, arts and cultural activities.
  • A commitment to diversity, representation and inclusion.

Skills/Abilities

  • Strong communication and interpersonal skills when engaging with customers.
  • Confidence in promoting and selling products, services and ticket offers.
  • Confidence in promoting memberships, donations and other income-generating opportunities during customer interactions.
  • Ability to build positive relationships with customers and group organisers.
  • Ability to identify opportunities to maximise sales through customer interaction.
  • Good organisational skills and attention to detail.
  • Ability to manage multiple tasks while maintaining accuracy.
  • Confident using computer systems and Microsoft Office applications.
  • Ability to remain calm and professional when dealing with challenging situations.
  • Flexible approach to working patterns and willingness to work evenings and weekends.

Desirable Skills Experience

  • Experience using Tessitura or a similar ticketing system.
  • Experience working within the arts, cultural or events sector.
  • Experience supporting group bookings or customer relationship activity.

Knowledge/Qualifications

  • GDPR

Skills/Abilities

  • Full UK driving license with access to a vehicle.

Closing Date: Sun 17 May 26

Interviews: Wed 27 May 2026

How To Apply

Please submit a covering letter (no more than 2 sides of A4) detailing your relevant experience, knowledge and skills for the role, along with your CV. For further information about Royal and Derngate, The Core at Corby Cube and this Groups Sales Development Advisor role, please see our websites.

Groups & Sales Development Advisor employer: NORTHAMPTONSHIRE ARTS MANAGEMENT TRUST

Join a vibrant and dynamic team at Northamptonshire Arts Management Trust, where we prioritise employee well-being and professional growth. With flexible working hours, a supportive work culture, and unique benefits such as complimentary tickets to selected shows, you will thrive in an environment that values creativity and inclusivity. This role not only offers the chance to engage with the arts but also provides opportunities for personal development and building meaningful relationships within the community.

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Contact Detail:

NORTHAMPTONSHIRE ARTS MANAGEMENT TRUST Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Groups & Sales Development Advisor

Tip Number 1

Get to know the venues! Familiarise yourself with Royal Derngate and The Core at Corby. Understanding their unique offerings will help you engage confidently with customers and promote group bookings effectively.

Tip Number 2

Practice your pitch! Whether it’s over the phone or face-to-face, being able to communicate the benefits of attending shows and making group bookings is key. Role-play with a friend to build your confidence.

Tip Number 3

Network like a pro! Attend events and engage with potential customers. Building relationships is crucial in this role, so don’t shy away from striking up conversations and sharing your passion for the arts.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the info you need about the role and our organisation right there.

We think you need these skills to ace Groups & Sales Development Advisor

Sales Experience
Customer Service Skills
Relationship Building
Communication Skills
Organisational Skills
Attention to Detail
Proactive Customer Engagement

Some tips for your application 🫡

Show Your Passion for the Arts:When writing your application, let your love for theatre and the arts shine through! We want to see how your interests align with our mission to engage audiences and promote cultural activities.

Tailor Your Cover Letter:Make sure to customise your cover letter for this role. Highlight your relevant experience in sales and customer service, and explain how you can contribute to growing group bookings and enhancing customer experiences.

Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your CV and cover letter are easy to read and free from jargon. Stick to the essentials that showcase your skills!

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way to ensure we receive your details and gives you a chance to explore more about us and the role.

How to prepare for a job interview at NORTHAMPTONSHIRE ARTS MANAGEMENT TRUST

Know Your Audience

Before the interview, research the venues and their programmes. Familiarise yourself with the types of shows they host and the audience demographics. This will help you tailor your responses and show that you're genuinely interested in growing group bookings.

Showcase Your Sales Skills

Prepare specific examples from your past experiences where you've successfully engaged customers or met sales targets. Highlight how you built relationships and maximised ticket sales, as this role is all about proactive customer engagement.

Demonstrate Customer Service Excellence

Be ready to discuss how you handle customer enquiries and ensure a high-quality experience. Think of scenarios where you went above and beyond for a customer, especially in a fast-paced environment, as this will resonate well with the interviewers.

Emphasise Flexibility and Teamwork

Since the role requires travel between venues and working flexible hours, express your willingness to adapt. Share examples of how you've worked collaboratively in a team setting, especially in roles that required flexibility and communication.