At a Glance
- Tasks: Lead marketing and admissions to shape the school's image and engage with families.
- Company: Northampton High School, part of the Girls' Day School Trust, known for excellence.
- Benefits: Competitive salary, professional development, fee discounts, and generous pension schemes.
- Other info: Join a diverse team committed to inclusion and child welfare.
- Why this job: Make a real impact on how families experience our vibrant school community.
- Qualifications: Proven marketing experience, strong communication skills, and strategic thinking.
The predicted salary is between 55000 - 65000 £ per year.
Northampton High School is seeking an ambitious and creative Head of Marketing and Admissions to lead the school's marketing, communications and admissions activity at an exciting point in its development. This is a key leadership role, with the opportunity to shape how the school is seen, understood and experienced by prospective families, current parents, alumnae and the wider Northampton community.
Responsibilities
- Working closely with the Head of School and the Director of Marketing (Cluster), you will bring the school's vision, values and distinctive offer to life through compelling campaigns, clear messaging and a seamless admissions journey.
- With a focus on retaining and growing student numbers across all year groups, you will lead activity that generates enquiries, nurtures relationships, increases conversion and ensures families experience the warmth, ambition and excellence of Northampton High School from their very first interaction.
- You will oversee the school's brand proposition, website, digital and social media presence, advertising, PR, events and admissions communications, ensuring all activity is engaging, consistent and commercially effective.
- You will use insight, market research and CRM data to understand audiences, track performance and continually improve the way the school attracts and supports prospective families.
- You will also play an important role in strengthening relationships beyond admissions, helping to build connections with alumnae, feeder schools, local stakeholders and the wider GDST network – from amplifying the school's achievements and championing the GDST Difference, to supporting alumnae engagement and fundraising initiatives.
Qualifications
- The successful candidate will bring proven experience in marketing, communications and admissions, together with the confidence to lead a small team and manage multiple projects at pace.
- You will be a strategic thinker and strong communicator, with experience of brand management, content creation, digital and social media, CRM systems, data analysis and customer engagement.
- Experience in education would be an advantage but is not essential; more important is your ability to understand audiences, build relationships and translate insight into effective, creative action.
About the School
Northampton High School, part of the Girls' Day School Trust (GDST), is an independent girls' day school with a reputation for academic excellence, strong pastoral care and a wide breadth of extra-curricular activity.
Benefits
- Competitive salaries and pay progression
- Access to extensive professional development opportunities
- Training grants for qualifications
- A discount of up to 50% on fees for children at GDST schools
- Generous pension schemes
- Free life assurance benefit
- Interest free loans for training, computer purchase loans and travel season ticket loans
- A Cycle to Work scheme
- Competitive terms and conditions of employment
EEO Statement
The GDST and Northampton High School are committed to diversity, inclusion and real change: a family where every individual is valued, respected and included. The GDST and Northampton High School are committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including online searches and checks with past employers and the Disclosure and Barring Service.
Head of Marketing and Admissions in Hardingstone employer: Northampton High School
Northampton High School is an exceptional employer, offering a vibrant work culture that prioritises professional development and employee well-being. As part of the Girls' Day School Trust, staff benefit from competitive salaries, generous pension schemes, and a supportive environment that fosters creativity and innovation in marketing and admissions. With a commitment to diversity and inclusion, this role provides a unique opportunity to make a meaningful impact within the community while enjoying a range of benefits, including fee discounts for children at GDST schools.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Admissions in Hardingstone
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Head of Marketing and Admissions role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along examples of your past marketing campaigns or projects. This will not only demonstrate your skills but also give them a taste of how you can elevate their brand.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to schools or organisations you admire and express your interest in working with them. A well-timed email can sometimes lead to unadvertised positions.
✨Tip Number 4
Apply through our website! We’ve got a range of exciting roles, including the Head of Marketing and Admissions. Make sure to tailor your application to highlight how your experience aligns with the school's vision and values.
We think you need these skills to ace Head of Marketing and Admissions in Hardingstone
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and admissions shine through. We want to see how excited you are about shaping the future of Northampton High School and connecting with families!
Tailor Your Message:Make sure to customise your application to reflect the school's values and vision. We love seeing candidates who understand our unique offer and can articulate how they would bring it to life in their role.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your experience and skills are easy to spot. Highlight your achievements in marketing and communications without fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Northampton High School.
How to prepare for a job interview at Northampton High School
✨Know the School Inside Out
Before your interview, dive deep into Northampton High School's values, mission, and recent achievements. Familiarise yourself with their marketing strategies and how they engage with prospective families. This will not only show your genuine interest but also help you tailor your responses to align with their vision.
✨Showcase Your Creative Campaign Ideas
Prepare a few innovative marketing campaign ideas that could resonate with the school's target audience. Think about how you can enhance their brand presence and admissions journey. Presenting these ideas during the interview will demonstrate your proactive approach and strategic thinking.
✨Highlight Your Data-Driven Approach
Since the role involves using insights and CRM data, be ready to discuss how you've successfully used data analysis in past roles. Share specific examples of how you've tracked performance and improved engagement based on data insights. This will illustrate your analytical skills and ability to make informed decisions.
✨Build Connections Beyond Admissions
Emphasise your experience in building relationships with various stakeholders, such as alumnae and local schools. Discuss how you can leverage these connections to enhance the school's community presence. This will show that you understand the importance of collaboration and community engagement in this role.
