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- Tasks: Lead PPC strategies on Google and Bing to drive quality leads.
- Company: Join National Accident Law, a trusted leader in personal injury claims.
- Benefits: Enjoy remote work, 25 days holiday, pension contributions, and healthcare perks.
- Why this job: Be part of a passionate team making a real difference in consumers' lives.
- Qualifications: Two years of hands-on PPC experience with Google Ads and Bing Ads required.
- Other info: Monthly travel to Kettering office for key events is necessary.
The predicted salary is between 24000 - 42000 £ per year.
Location: Remote – with travel required to our Kettering office
Salary: up to 35k DOE
Hours: 37.5 hours, permanent
At National Accident Law, we live by our values of ‘We are curious’, ‘We are driven’, ‘We are passionate’ and ‘We are unified’. Our people work as one team, helping individuals start their recovery journey and supporting our panel of solicitor firms.
The Senior PPC Executive is responsible for developing and implementing paid search strategies across Google and Bing to drive quality leads across each of our brands. Supporting the Senior PPC Manager, you will be conducting daily performance analysis, managing accounts, budgets, and bid strategies to ensure cost efficiency and optimal lead volumes.
THIS IS WHAT YOU WILL BE DOING AS A SENIOR PPC EXECUTIVE:
- Develop and execute PPC strategy for the business, ensuring the channel is delivering against commercial performance targets.
- Manage large scale campaigns, including budget allocation, bidding, and performance optimisation.
- Create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
- Formulate hypotheses for iterative landing page conversion rate optimisation.
- Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
- Closely monitor competitor PPC activity and use auction insights to drive performance and improve our position within the auctions.
PERSONAL ATTRIBUTES THAT WOULD FIT THIS ROLE:
- A minimum of two years hands-on experience in Paid Search, comprising in-depth knowledge of Google Ads, Bing Ads, Scripts, GA4, and Google Tag Manager.
- Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
- Proficiency in using data visualisation tools to create and analyse reports, including visualising trends, identifying opportunities, and making data-driven decisions.
- Commercially astute.
- Strong analytical skills with attention to detail.
- Passionate about delivering an excellent service.
- Driven to achieve results with strong workload management and prioritisation skills.
- Curious to challenge the status quo.
- Capable of working independently as well as taking a unified approach to collaborating with a wider team on the same goals.
- Proficient in the use of Microsoft Excel.
In addition to a competitive salary, we offer 25 days holiday, a contributory pension and a healthcare scheme with Simply Health. We have regular communication events, yearly award ceremonies and we have achieved Gold standard for Investors in People.
Please note that whilst this role can be done remotely, travel to our Kettering office is required at least once monthly and for important events.
Contact Detail:
Northampton Business Directory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Bing Ads. This knowledge will not only help you during interviews but also demonstrate your passion and curiosity for the field.
✨Tip Number 2
Network with current or former employees of National Accident Law on platforms like LinkedIn. Engaging with them can provide insights into the company culture and values, which you can highlight in conversations during the interview process.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share your strategies, the results achieved, and how you optimised performance, as this will showcase your analytical skills and experience.
✨Tip Number 4
Stay updated on competitor activities in the PPC space. Being able to discuss recent changes or strategies from competitors during your interview can demonstrate your proactive approach and understanding of the market.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in PPC, particularly with Google Ads and Bing Ads. Use specific metrics to demonstrate your success in managing campaigns and achieving performance targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your values align with those of National Accident Law. Mention specific examples of how you've driven results in previous roles and your approach to teamwork.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data visualisation tools to inform decisions. Discuss any experience you have with conversion tracking and how it has impacted your PPC strategies.
Highlight Soft Skills: National Accident Law values curiosity, drive, and unity. Make sure to include examples that showcase these attributes, such as times when you've challenged the status quo or collaborated effectively with a team.
How to prepare for a job interview at Northampton Business Directory
✨Show Your Passion for PPC
Make sure to express your enthusiasm for paid search marketing during the interview. Share specific examples of successful campaigns you've managed and how your passion drives your performance.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical approach to PPC. Be ready to explain how you use data visualisation tools and conversion tracking to optimise campaigns and drive results.
✨Align with Company Values
Familiarise yourself with National Accident Law's values: curious, driven, passionate, and unified. Think of examples from your experience that reflect these values and be prepared to share them.
✨Prepare for Technical Questions
Expect questions about your technical knowledge of Google Ads, Bing Ads, and other relevant tools. Brush up on your understanding of scripts, GA4, and Google Tag Manager to showcase your expertise.
