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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns from concept to execution and drive B2B lead generation.
- Company: Join a high-growth organisation where marketing is key to success.
- Benefits: Competitive salary, bonus potential, and hands-on experience with senior leadership.
- Why this job: Make a real impact in diverse sectors and launch innovative projects.
- Qualifications: Degree in Marketing or related field; 7-10 years of B2B marketing experience.
- Other info: Dynamic office environment in Northampton with opportunities for creativity and growth.
The predicted salary is between 40000 - 66000 £ per year.
Overview
Marketing Campaigns Project Manager – Northampton – Office-based, Full-time, Permanent
Do you thrive on taking ownership of marketing projects and delivering measurable results? We are seeking a hands-on, commercially driven Marketing Campaigns Project Manager to design, implement, and optimise multi-channel campaigns that directly drive B2B lead generation. This is a unique opportunity to join a high-growth organisation where marketing is at the core of business success. You will work across diverse SME sectors, manage targeted campaigns from brief to execution, and play a pivotal role in both established and emerging initiatives, including the launch of a brand-new comparison website.
What you\\\’ll do
- End-to-End Campaign Ownership
Take briefs from the Head of Marketing and convert them into actionable campaigns. Plan, design, deliver, and measure activity across multiple SME verticals (e.g., scaffolding, gaming, glamping, climbing). Ensure campaigns are multi-channel, integrated, and commercially impactful.
- Content & Copywriting
Produce compelling copy for web, email, social, PR, direct mail, and introducer/partner materials. Write persuasive, audience-focused messaging that converts interest into qualified leads.
- Introducer & Partner Marketing
Create tailored materials for introducers such as vendors, solicitors, and accountants. Build campaigns to strengthen and grow these partnerships.
- Sector-Specific & Sub-Brand Projects
Take ownership of sector marketing projects (e.g., scaffolding finance campaigns). Lead promotion of a new comparison website brand, driving awareness and user acquisition.
- Events & Exhibitions
Plan and support exhibitions across target industries. Produce creative collateral and ensure the brand is represented with impact.
- Digital & SEO
Support link building and digital PR initiatives. Ensure campaign landing pages and content are SEO optimised to drive visibility.
- Analytics & ROI
Monitor campaign performance using analytics tools. Report on ROI, lead generation, and conversion effectiveness, making recommendations for improvement.
What you\\\’ll bring
- Education: Minimum 2:1 degree in Marketing, English, Creative Writing, Business, or related.
- Experience: 7-10+ years in B2B marketing, ideally in lead generation-heavy industries such as professional services, fintech, SaaS, recruitment, asset finance, or other SME-targeted businesses.
- Core Skills:
o Outstanding copywriting skills (essential).
o Proven ability to plan and deliver full 360° campaigns.
o Working knowledge of SEO (on-page optimisation, content schema).
o Familiarity with Adobe Creative Suite to create/edit marketing assets.
o Strong digital marketing knowledge (email, social, Google Ads, PR).
- Commerciality: Data-aware, ROI-driven, confident with numbers, and able to make evidence-based decisions.
- Personality:
o Proactive, resilient, and thrives under pressure. o Comfortable juggling multiple projects and adapting to changing priorities. o Confident, outspoken, and commercially minded. o Brings fresh ideas and perspectives from outside finance while being committed to delivery.
The Offer
- Salary: £50-55k (flexible up to £60k for exceptional candidates) + bonus.
- Location: Northampton – office-based, 5 days per week.
- A hands-on role with real responsibility, working directly with the Head of Marketing and senior leadership on visible, business-critical campaigns.
Apply in confidence quoting reference LX (phone number removed)
#J-18808-Ljbffr
Marketing Campaigns Project Manager employer: Northampton Business Directory
Contact Detail:
Northampton Business Directory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaigns Project Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use it as a conversation starter during interviews to demonstrate your hands-on experience and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in B2B lead generation. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to engage directly with us.
We think you need these skills to ace Marketing Campaigns Project Manager
Some tips for your application 🫡
Show Off Your Campaign Skills: When you're writing your application, make sure to highlight your experience with end-to-end campaign management. We want to see how you've taken briefs and turned them into successful, multi-channel campaigns that drive results.
Craft Compelling Copy: Since outstanding copywriting is essential for this role, don’t hold back! Use your application to showcase your best writing skills. Whether it’s web content or email marketing, let us see how you can create persuasive, audience-focused messaging.
Be Data-Driven: We love candidates who are comfortable with numbers! In your application, mention any experience you have with analytics tools and how you've used data to measure campaign performance and improve ROI. Show us you’re all about making evidence-based decisions.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Northampton Business Directory
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company has run in the past. Familiarise yourself with their target sectors and think about how you can bring fresh ideas to the table. Being able to discuss specific examples will show your genuine interest and understanding of their marketing strategy.
✨Showcase Your Copywriting Skills
Since outstanding copywriting is essential for this role, prepare a portfolio of your best work. Bring examples that demonstrate your ability to create compelling, audience-focused messaging. Be ready to discuss your thought process behind each piece and how it contributed to lead generation.
✨Be Data-Driven
This role requires a strong focus on ROI and analytics. Brush up on your knowledge of analytics tools and be prepared to discuss how you've used data to inform your campaign strategies in the past. Highlight any specific metrics you've improved and how you measured success.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific campaign challenges or changes in priorities. Think of examples from your previous experience where you successfully juggled multiple projects or adapted to unexpected situations. This will showcase your proactive and resilient personality, which is key for this role.
