Marketing Manager

Overview

Marketing Manager role is the focal point of all marketing activities for Northamber Solutions, a division of Northamber PLC, the longest trading Technology Distributor in the UK. The role involves proactively managing the implementation of strategic and tactical marketing programs for the division and its portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers, Distribution Account Managers and Northamber Product Managers.

Responsibilities

• Liaise with the AV Marketing Manager to co-ordinate work with the Design Team Manager so that Solutions and AV integrate seamlessly.
• Own the marketing relationship with all key Solutions vendors ensuring all plans are built in alignment with vendor and Northamber objectives, including financial contribution.
• Build individual quarterly marketing plans in conjunction with the vendor and Northamber Product Managers in line with business objectives.
• Plan, create and execute multi touch campaigns that are creative, innovative and deliver a good level of ROI.
• Support the planning and execution of any lead generation campaigns through our channel partners whilst building good working relationships.
• Ensure all channel activity executed on behalf of the vendor includes the Northamber Solutions value-add messaging at all times.
• Support the sales and marketing team on all relevant Northamber events such as trade shows, partner events, and networking events.
• Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
• Promote the company\’s marketing services business to new and existing partners / clients.
• Manage all social media and website strategy and content for Northamber Solutions, including, reposting, creating and copywriting where required.
• Manage all content creation for external and internal assets, copywriting where required, so that complete projects are passed to the design team.
• Tracking of ROI per activity/campaign and recommending changes to the campaigns / marketing mix.
• Recommending events that Northamber should invest in and then managing their execution.
• Understanding and ensuring that vendors marketing KPI requirements are tracked and then exceeded.
• Work on building and executing the Northamber Solutions brand strategies, messaging and communications. Ensure Social and Web are fully utilised to promote and Drive the Solutions Brand requirements.
• Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely, liaising with Finance as needed.

Skills and Knowledge

• Degree in Marketing or relevant qualification (i.e. CIM) highly preferred.
• Knowledge of Security, Infrastructure, Software and Solutions vendors and products preferred.
• Experience in the Tech Solutions area would be an advantage.
• Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
• Knowledge and experience of CRM & Marketing tools would be an advantage
• Ability to handle multi projects simultaneously in a fast paced environment.
• Proven success creating well researched B2B marketing plans in line with budget, target audience and net profitability.
• Evidence of successful engagement with sales teams to build and agree on go-to
• Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
• Evidence of utilising the full marketing mix (online/offline principles plus events).
• Experience of planning and delivering creative, demand generation campaigns.

Person Specification

• Able to deliver successful outcomes in a fast moving environment
• Resilient and able to solve complex problems and overcome challenges
• Excellent language and communication skills, both verbal and written
• Self-motivated and ability to work on own initiative
• Excellent interpersonal skills
• Organised and deadline orientated
• High level of attention to detail
• Commercially aware.

Location: Chessington preferred, Basingstoke considered