Marketing Manager

Responsibilities

• Liaise with the AV Marketing Manager to co-ordinate work with the Design Team Manager so that Solutions and AV integrate seamlessly.
• Own the marketing relationship with all key Solutions vendors ensuring all plans are built in alignment with vendor and Northamber objectives, including financial contribution.
• Build individual quarterly marketing plans in conjunction with the vendor and Northamber Product Managers in line with business objectives.
• Plan, create and execute multi touch campaigns that are creative, innovative and deliver a good level of ROI.
• Support the planning and execution of any lead generation campaigns through our channel partners whilst building good working relationships.
• Ensure all channel activity executed on behalf of the vendor includes the Northamber Solutions value-add messaging at all times.
• Support the sales and marketing team on all relevant Northamber events such as trade shows, partner events, and networking events.
• Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
• Promote the company s marketing services business to new and existing partners / clients.
• Manage all social media and website strategy and content for Northamber Solutions, including, reposting, creating and copywriting where required.
• Manage all content creation for external and internal assets, copywriting where required, so that complete projects are passed to the design team.
• Tracking of ROI per activity/campaign and recommending changes to the campaigns / marketing mix.
• Recommending events that Northamber should invest in and then managing their execution.
• Understanding and ensuring that vendors marketing KPI requirements are tracked and then exceeded.
• Work on building and executing the Northamber Solutions brand strategies, messaging and communications. Ensure Social and Web are fully utilised to promote and Drive the Solutions Brand requirements.
• Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely, liaising with Finance as needed.

Skills and Knowledge

• Degree in Marketing or relevant qualification (i.e. CIM) highly preferred.
• Knowledge of Security, Infrastructure, Software and Solutions vendors and products preferred.
• Experience in the Tech Solutions area would be an advantage.
• Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
• Knowledge and experience of CRM & Marketing tools would be an advantage
• Ability to handle multi projects simultaneously in a fast paced environment.
• Proven success creating well researched B2B marketing plans in line with budget, target audience and net profitability.
• Evidence of successful engagement with sales teams to build and agree on go-to
• Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
• Evidence of utilising the full marketing mix (online/offline principles plus events).
• Experience of planning and delivering creative, demand generation campaigns.

Person Specification

Able to deliver successful outcomes in a fast moving environment

Resilient and able to solve complex problems and overcome challenges

Excellent language and communication skills, both verbal and written

Self-motivated and ability to work on own initiative

Excellent interpersonal skills

Organised and deadline orientated

High level of attention to detail

Commercially aware.

Location: Chessington preferred, Basingstoke considered