At a Glance
- Tasks: Engage customers and promote AV technologies through proactive outreach and expert support.
- Company: Join a dynamic team at Northamber, a leader in AV solutions.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Other info: Fast-paced environment with opportunities to learn and grow your career.
- Why this job: Be the voice of innovative AV products and drive their success in the market.
- Qualifications: Strong communication skills and a passion for technology are essential.
The predicted salary is between 26100 - 31900 £ per year.
Role Overview
The AV Product Specialist is responsible for supporting the growth and development of a defined brand or technology portfolio within the Northamber group.
This role combines product expertise, outbound customer engagement, and sales enablement to drive adoption of the brand or key vendor technologies.
A key focus of the role is proactive customer engagement through outbound calling, identifying opportunities, promoting vendor solutions, and supporting reseller partners with product knowledge and solution guidance.
The Product Specialist acts as the internal and external brand champion for their assigned technology or brand, working closely with sales teams, vendor(s), and reseller partners.
Key Responsibilities
- Product & Technology Expertise
- Develop deep technical and commercial knowledge of the assigned brand or technology.
- Act as the internal product expert supporting our sales teams.
- Deliver product training to internal teams and reseller partners.
- Support the creation of product positioning, messaging, and solution guidance with marketing.
- Customer Engagement & Outbound Calling
- Conduct daily outbound calling to customers to develop and close business on assigned brand.
- Identify and qualify opportunities for our AV sales teams within existing reseller accounts.
- Promote vendor campaigns, promotions, and new product launches.
- Build strong relationships with key reseller contacts through regular communication.
- Sales Support & Opportunity Development
- Work closely with the sales team to identify opportunities and help close deals.
- Provide product recommendations.
- Assist with quotations and product selection.
- Track opportunities and follow up with partners to progress and close deals in your own pipeline.
- Vendor Relationship Support
- Work alongside vendor partners to support go-to-market initiatives.
- Participate in vendor training sessions and product updates.
- Support vendor reporting and pipeline tracking where required.
- Market & Product Insight
- Monitor competitor technologies, pricing and market trends within the AV space.
- Provide feedback to the product management team on customer needs.
- Identify opportunities for cross-selling and portfolio expansion.
- Key Skills & Experience
Essential
- Excellent communication and telephone engagement skills.
- Comfortable with outbound calling and proactive partner engagement.
- Strong organisational and follow-up skills.
- Ability to explain technical products in a clear commercial way.
- Experience supporting resellers or system integrators.
Desirable
- Experience working within AV distribution, AV integration, or channel sales
- Strong understanding of professional AV technologies (e. g., collaboration, displays, conferencing, audio solutions).
- Knowledge of UC, collaboration, and meeting room technologies.
- Personal Attributes
Commercially driven and results focused.
Confident communicator with strong relationship-building skills.
Curious about technology and motivated to learn new products.
Proactive and comfortable working in a fast-paced distribution environment.
Strong team player who collaborates across sales and product teams.
Key Performance Indicators (KPIs)
Number of outbound partner engagement calls. (20x Outbound Calls or 1 Hour 30 Minutes TALK TIME)
Trader Breadth / New Customers / Slipped Resellers
Weekly management of their pipeline for opportunities generated.
GP and Revenue growth for assigned vendor/technology.
Partner training and enablement activities delivered.
Vendor engagement and campaign participation.
What Success Looks Like
Increased adoption of the assigned AV technology portfolio.
Strong relationships with reseller partners.
A healthy pipeline of qualified opportunities.
Improved awareness and positioning of vendor solutions within the channel
AV Product Specialist (AVOCOR) in Basingstoke employer: Northamber PLC
At Northamber, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Sales Specialist in Cyber Security, you will benefit from ongoing training and development opportunities, ensuring you become a product expert while contributing to our mission of delivering outstanding customer service. Located in a vibrant area, our team enjoys a supportive environment where creativity is encouraged, and every employee's contribution is valued, making it a rewarding place to grow your career.
