At a Glance
- Tasks: Lead digital fundraising campaigns and create engaging content to attract supporters.
- Company: Join the Northwest Air Ambulance Charity, making a life-changing difference.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Be part of a team that innovates to save lives through digital fundraising.
- Qualifications: 5 GCSEs including Maths and English; experience in digital fundraising or marketing.
The predicted salary is between 27250 - 27250 € per year.
Join a life saving crew. The Northwest Air Ambulance Charity (NWAA) provides enhanced pre-hospital care needed to make a life changing difference. We provide emergency medical treatment when time is critical. As a Charity we have developed our service by embracing change which has enabled us to implement new and innovative ways of working and increase our impact on patient outcomes. We continuously look to develop our service to ensure we continue to change and save lives.
Base: Hybrid with travel as required
Working Hours: 35 hours per week - Agile working 7am - 7pm
Salary: £27,250
Overall Purpose of the Role: To lead the development and delivery of North West Air Ambulance Charity’s digital fundraising activity and targeted community campaigns. The role focuses on growing sustainable income through digital channels—including gaming, livestreaming and influencer partnerships—while designing engaging campaigns that attract, acquire and retain supporters across priority audience groups.
Main Duties and Responsibilities:
- Digital Fundraising & Innovation: Lead the planning, delivery and optimisation of digital fundraising campaigns and initiatives to drive income growth across online channels. Develop and grow emerging income streams including gaming, livestreaming, and influencer-led fundraising. Monitor digital trends, platform developments and sector innovation to identify new opportunities and continuously improve performance.
- Campaign Development & Delivery: Design and deliver creative, insight-led fundraising campaigns to engage new and existing supporters. Tailor campaigns to priority audiences ensuring messaging aligns with their motivations and interests. Support the development of new fundraising products, events and supporter-led initiatives.
- Content & Communications: Create compelling, high-quality content for use across social media, email, web, paid channels and offline materials. Ensure consistent, engaging messaging across all campaign touchpoints to maximise impact and conversion.
- Relationship Management & Stewardship: Build and manage relationships with influencers, content creators, community groups, clubs and associations to extend reach and income opportunities. Deliver excellent supporter care and stewardship to encourage repeat engagement and long-term loyalty.
- Performance & Insight: Monitor and evaluate campaign performance using CRM systems, digital analytics and social media insights. Report on KPIs, ROI and campaign outcomes, using data to inform future activity and improve results.
- Collaboration & Integration: Work collaboratively with colleagues across all departments to deliver integrated, multi-channel campaigns. Ensure alignment with wider organisational strategy and maximise cross-team opportunities.
- Compliance & Best Practice: Ensure all fundraising activity complies with GDPR, the Fundraising Regulator’s Code of Practice, and other relevant legislation. Deliver campaigns on time and within budget, maintaining high standards of quality and accountability.
Person Specification:
- Qualifications: 5 GCSEs (or equivalent) including Maths and English; Relevant fundraising, marketing or digital qualification.
- Experience: Delivering digital fundraising or marketing campaigns; Working to income targets, KPIs and performance metrics; Creating engaging content for digital channels; Building and managing relationships with supporters or partners; Experience with gaming, livestreaming or gaming fundraising; Working with influencers or content creators; Experience using paid digital advertising.
- Skills: Strong written and verbal communication skills; Ability to develop and deliver campaigns and operational plans; Strong relationship-building skills; Ability to analyse performance data and improve results; Good organisational and time management skills; Confident IT skills including CRM, email and social platforms; Strong understanding of digital fundraising channels and techniques; Ability to identify, test and optimise digital fundraising opportunities; Awareness of emerging digital trends, platforms and technologies; Ability to proactively spot opportunities and stay ahead of digital fundraising trends; Experience using analytics tools (e.g. Google Analytics); Budget management; Public speaking or presenting.
- Personal Attributes / Behaviours: Self-motivated and able to work independently; Collaborative team player; Creative and proactive; Commercially aware; Adaptable and open to innovation.
- Other Requirements: Full UK driving licence and access to a vehicle.
Digital Fundraising and Campaigns Officer in Liverpool employer: North West Air Ambulance Charity
The Northwest Air Ambulance Charity is an exceptional employer, offering a dynamic and supportive work environment that prioritises innovation and collaboration. With a focus on digital fundraising and community engagement, employees have the opportunity to make a meaningful impact while enjoying flexible hybrid working arrangements and a commitment to professional growth. Join us in saving lives and be part of a passionate team dedicated to enhancing pre-hospital care across the North West.
Contact Detail:
North West Air Ambulance Charity Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Fundraising and Campaigns Officer in Liverpool
✨Tip Number 1
Get your networking game on! Reach out to people in the charity sector, especially those involved in digital fundraising. Attend events or webinars where you can meet potential colleagues and influencers who can help you get your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous digital campaigns, content, and any innovative fundraising ideas you've implemented. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Stay ahead of the game! Keep an eye on the latest trends in digital fundraising, like gaming and livestreaming. Being knowledgeable about these areas will not only impress interviewers but also show that you're ready to innovate and adapt.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to make a difference. Make sure to tailor your application to highlight how your skills align with the role and the mission of the Northwest Air Ambulance Charity.
We think you need these skills to ace Digital Fundraising and Campaigns Officer in Liverpool
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Fundraising and Campaigns Officer role. Highlight your relevant experience in digital fundraising, marketing campaigns, and relationship management. We want to see how your skills align with our mission to save lives!
Showcase Your Creativity:This role is all about engaging campaigns, so don’t hold back! Share examples of creative content you've developed or innovative fundraising ideas you've implemented. We love seeing how you think outside the box to attract and retain supporters.
Be Data-Driven:We’re keen on performance and insights, so include any experience you have with monitoring campaign success using analytics tools. Show us how you've used data to inform your strategies and improve results in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining our life-saving crew!
How to prepare for a job interview at North West Air Ambulance Charity
✨Know Your Digital Fundraising Inside Out
Make sure you’re well-versed in the latest trends and techniques in digital fundraising. Familiarise yourself with gaming, livestreaming, and influencer partnerships, as these are key areas for the role. Be ready to discuss how you can leverage these channels to grow income.
✨Showcase Your Creative Campaign Ideas
Prepare a few creative campaign ideas that align with the charity's mission. Think about how you can engage different audience groups and tailor your messaging to resonate with them. This will demonstrate your understanding of the role and your innovative thinking.
✨Highlight Your Relationship-Building Skills
Be prepared to talk about your experience in building and managing relationships with supporters, influencers, and community groups. Share specific examples of how you’ve successfully engaged partners or created long-term loyalty among supporters.
✨Data-Driven Decision Making
Since performance monitoring is crucial, come equipped with examples of how you've used data analytics to inform your campaigns. Discuss any tools you’ve used, like Google Analytics, and how you’ve adjusted strategies based on insights gained from data.
