At a Glance
- Tasks: Manage and optimise engaging betting content across multiple countries.
- Company: Join a global sports and betting media group with a multicultural vibe.
- Benefits: Fully remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a culture of autonomy and creativity.
- Why this job: Be part of an innovative team shaping the future of sports content.
- Qualifications: Experience in SEO content writing and a passion for sports is essential.
The predicted salary is between 40500 - 49500 £ per year.
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.
As part of an international team of content managers, you will be working to review existing content, order new content, and publish new content with high standards covering betting and casino in Canada, Australia, the United States and the United Kingdom. You will be trained to use tools such as Copylaunch, Google Workplace, Ahrefs, AccuRanker, Upwork, and Asana. You will work alongside a team of content managers, business & market managers, SEO experts, and project managers.
Join our team as an SEO Content Manager (English-speaking). You will play a key role in overseeing content strategies for our English-speaking Business Unit, managing content creation and optimization, and ensuring compliance with industry standards and regulations. You will collaborate with cross-functional teams, stay updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends. This role requires proactivity, attention to detail, strategic and out-of-the-box thinking, desire for innovation, and effective communication skills to drive content initiatives and achieve business objectives.
Key Responsibilities
- Order, revise, integrate, and publish betting content that meets high-quality standards.
- Ensure content meets high-quality and SEO standards.
- Source, train, and manage Content Writers, defining needs, conducting interviews, and providing ongoing feedback.
- Track and update budget report for content expenses.
- Analyze the quality of the content throughout the processes listed above.
- Create content briefs aligned with business objectives and sales priorities.
- Ensure content follows user intent, E-E-A-T guidelines, and internal guidelines for compliance.
- Stay informed about regulations and ensure all content is compliant with operator and country guidelines.
What We’re Looking For
- Deep knowledge, experience and understanding of betting & betting-related content creation, lingo and quality standards – both Sports and Casino.
- Native level of English-language coupled with good writing and grammar skills (ability to revise and produce clear, persuasive, and engaging content).
- Solid experience in SEO content writing, copywriting, and content management.
- Strong knowledge and experience with on-page SEO.
- Practical knowledge of CMS: You already have good experience with WordPress and integration and know how to update and publish articles using editorial guidelines and pictures.
- Previous experience in leadership or management of freelancers is considered a plus.
Join a dynamic, multicultural team passionate about sports and digital media. A culture of autonomy, ownership, and innovation.
If you’re passionate about sports, content, iGaming and you thrive in a fast-paced, international environment, we want to hear from you.
Betting SEO Content Manager in London employer: North Star
North Star is an exceptional employer, offering a dynamic work environment where innovation meets collaboration. With a strong focus on employee growth and development, team members are encouraged to enhance their skills while contributing to cutting-edge offshore projects. Located in a thriving industry, North Star provides competitive benefits and a culture that prioritises safety and efficiency, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Betting SEO Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for North Star and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like North Star are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with North Star on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at North Star. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Betting SEO Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit North Star. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of North Star:Show us that you’ve done your homework! In your application, briefly mention what you admire about North Star’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at North Star
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at North Star will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At North Star, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
