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- Tasks: Shape the future of our casino product portfolio and enhance user experience.
- Company: Join North Star Network, a global leader in sports and betting media.
- Benefits: Enjoy remote work, competitive salary, and career growth opportunities.
- Why this job: Make a real impact in the dynamic iGaming industry with a passionate team.
- Qualifications: Experience in product management and deep knowledge of the casino & iGaming sector.
- Other info: Collaborate with diverse teams and drive high-impact initiatives in a multicultural environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, dataâdriven insights, and responsible entertainment. We are a multicultural, fully remote company uniting over 50 inâhouse and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.
As a Product Manager â Casino, you will shape the future of our casino product portfolio and support the growth of our affiliate business globally. Reporting to the Head of Product, you will define, prioritise, and deliver features that enhance user experience, drive SEO performance, and increase the value of our casino affiliate properties. This role operates at the crossroads of Product, Tech, SEO, and Content. You will collaborate daily with multiple teams to manage the roadmap, optimise funnels, run experiments, and ensure we deliver highâvalue features that directly impact growth.
Responsibilities
- Translate business objectives and BU requirements into clear user stories, specifications, and acceptance criteria.
- Own and maintain a structured, prioritised product backlog aligned with strategic goals.
- Contribute to the development and evolution of the roadmap, balancing shortâterm opportunities and longâterm vision.
- Prioritise effectively across competing needs: business impact, technical feasibility, UX, and regulatory constraints.
- Coordinate delivery across Tech, QA, and Design teams to ensure highâquality, onâtime releases.
- Participate in sprint ceremonies: planning, daily standâups, reviews, and retrospectives.
- Monitor development progress, anticipate blockers, and propose solutions or tradeâoffs.
- Manage smooth handovers to SEO, Content, Monetisation, and other operational teams.
- Ensure that new features meet quality standards and deliver measurable user or business value.
- Work closely with QA on testing, validation, and issue reporting.
- Analyse user and stakeholder feedback to identify improvement opportunities.
- Promote a dataâdriven, userâcentric approach throughout the product lifecycle.
- Act as primary point of contact for productârelated topics between BU stakeholders and Tech.
- Coordinate issue and bug reporting from operational teams and ensure clear documentation and prioritisation.
- Provide business context to technical teams and help them understand the impact of each feature or fix.
- Communicate progress, risks, and upcoming developments to the Head of Product and relevant BU leaders.
- Maintain transparency through clear documentation and alignment across Product, Tech, and Business teams.
- Collaborate with SEO and Content teams to optimise organic performance of casino pages.
- Analyse traffic, funnels, and user behaviour metrics (CTR, session duration, conversion rate, retention).
- Run A/B tests to validate hypotheses, optimise key journeys, and improve monetisation.
- Monitor product KPIs and report insights and opportunities to stakeholders.
Qualifications
- Strong product management capabilities: backlog ownership, user story writing, Agile/Scrum execution, roadmap contribution, and release planning.
- Deep expertise in the casino & iGaming industry, including casino games, wagering mechanics, providers, payments, KYC/RG, funnels, affiliate monetisation models, and regulated markets.
- Solid understanding of SEO and contentâled product development: onâpage SEO, Core Web Vitals, SERP intent, internal linking, and structured data.
- Strong analytical mindset with experience in funnel analysis, A/B testing, KPI monitoring, and tools such as GA4, Looker Studio, and Clarity.
- Good grasp of UX and product quality fundamentals: usability concepts, bug triage, regression testing coordination, and acceptance testing.
- Ability to collaborate effectively with developers (WordPress/CMS), understanding technical constraints, feasibility, and effort estimation.
- Excellent organisational and prioritisation skills, with strong ownership and structured execution.
- Clear and confident communication across Tech, SEO, Content, and business stakeholders.
- Strong stakeholder management abilities, balancing urgency, feasibility, and diplomacy.
- A strategic, ROIâdriven mindset, able to balance quick wins with longâterm scalability.
What We Offer
- Work alongside Product, Tech, SEO, Content, and Monetisation experts on highâimpact initiatives.
- 100% remote or hybrid work options.
- Join a multicultural team united by passion for sports, gaming, and innovation.
- Career growth opportunities within a fastâscaling international group.
- A culture built on autonomy, ownership, collaboration, and continuous improvement.
- Competitive salary based on experience and seniority.
If you are passionate about product, data, and the iGaming industry â and want to make an impact in one of the most dynamic areas of digital media â we would love to hear from you. Apply now and help shape the future of North Star Network's casino affiliate products.
Product Manager - Casino in London employer: North Star Network
Contact Detail:
North Star Network Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Manager - Casino in London
â¨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or through mutual connections. A friendly chat can open doors that a CV just can't.
â¨Tip Number 2
Prepare for interviews by researching the company and its products. Know their casino offerings inside out, and be ready to discuss how you can enhance user experience and drive growth.
â¨Tip Number 3
Showcase your analytical skills! Be prepared to discuss past projects where you used data to make decisions. Highlight your experience with A/B testing and KPI monitoring to impress the hiring team.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Product Manager - Casino in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Manager - Casino role. Highlight your experience in product management, especially in the casino and iGaming industry, and show how your skills align with our mission at North Star Network.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention specific examples of how you've used analytics to improve product performance or user experience. This will demonstrate your strong analytical mindset and understanding of KPIs.
Communicate Clearly: Your written communication should be clear and concise. Use straightforward language to explain your past experiences and how they relate to the responsibilities of the role. Remember, we value transparency and clarity in our teams!
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team at North Star Network.
How to prepare for a job interview at North Star Network
â¨Know Your Product Inside Out
Before the interview, dive deep into North Star Network's casino products. Understand their features, user experience, and how they stand out in the iGaming industry. This knowledge will help you articulate your vision for enhancing their product portfolio.
â¨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis, A/B testing, and KPI monitoring. Bring examples of how you've used these skills to drive product decisions in the past. Highlighting your analytical mindset will resonate well with their focus on data-driven insights.
â¨Demonstrate Cross-Functional Collaboration
Since the role involves working with multiple teams, share specific examples of how you've successfully collaborated with tech, SEO, and content teams in previous roles. Emphasise your ability to communicate effectively and manage stakeholder expectations.
â¨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and prioritisation skills. Think of scenarios where you had to balance competing needs or overcome blockers. Practising these responses will help you convey your strategic mindset and structured execution approach.
