At a Glance
- Tasks: Create engaging, SEO-optimised content for sports betting and online casino websites.
- Company: Join a global sports and betting media group with a multicultural remote team.
- Benefits: Earn £50–£80 per 1,000 words, flexible remote work, and growth opportunities.
- Other info: Collaborate with experts and enhance your skills in a dynamic environment.
- Why this job: Combine your passion for sports and writing while making an impact in the iGaming industry.
- Qualifications: Experience in sports betting content and strong SEO knowledge required.
The predicted salary is between 50000 - 80000 £ per year.
About North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data‑driven insights, and responsible entertainment. We’re a multicultural and fully remote company uniting 50+ in‑house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.
As a Content Writer (UK), you will create engaging, accurate, and SEO‑optimised content for the UK market across sports betting and online casino websites. This role requires hands‑on experience. You will be expected to create accounts with UK bookmakers and online casinos, test their desktop and mobile experiences, and produce accurate, first‑hand reviews based on your findings. Working closely with our Content Managers, Editors, and SEO Specialists, you will produce content that not only ranks well in search engines but also provides genuine value to readers while supporting our commercial objectives. This role is ideal for someone who has a passion for sports, betting, casino, and digital content, with a strong understanding of the UK market.
Key Responsibilities
- Write high‑quality, original articles covering sports betting, online casinos, bookmakers, casino games, bonuses, and gambling‑related topics.
- Produce content based on detailed editorial briefs while following SEO best practices.
- Adapt your writing style to suit UK audiences and our different brands.
- Conduct thorough research to ensure factual accuracy and up‑to‑date information.
- Apply SEO principles, including keyword optimisation, internal linking, metadata, and content structure.
- Update and optimise existing content to maintain relevance and improve search performance.
- Collaborate with Content Managers, Editors, and SEO Specialists to continuously improve content quality.
- Ensure all content complies with editorial standards and UK gambling regulations.
- Proofread and fact‑check all content before submission.
What We’re Looking For
- Native English speaker (UK) or exceptional written English with experience writing for a UK audience.
- Previous experience writing about sports betting, online casinos, or the iGaming industry is essential.
- Strong understanding of SEO fundamentals and content optimisation.
- Excellent research skills and attention to detail.
- Ability to simplify complex topics into engaging and reader‑friendly content.
- Familiarity with UK bookmakers, casino operators, promotions, and gambling terminology.
- Experience using WordPress or other CMS platforms.
- Knowledge of SEO tools such as Ahrefs, SEMrush, or Surfer SEO is a plus.
- Comfortable working remotely within an international team.
- You must be based in the UK to be able to access and test UK‑licensed betting operators.
- You are comfortable creating bookmaker and casino accounts, placing test bets or deposits where required, and reviewing the overall customer experience across desktop and mobile platforms.
What We Offer
- Join one of the fastest‑growing affiliate media companies in the iGaming industry.
- £50–£80 per 1,000 words, depending on experience and quality.
- Work with an international team operating across more than 30 markets.
- Work on leading UK sports betting and casino brands.
- Collaborate with experienced SEO specialists, editors, and content managers.
- Flexible remote working environment.
- Opportunities to develop your expertise in SEO, AI‑assisted content creation, and digital publishing.
- A collaborative culture where innovation and continuous learning are encouraged.
If you’re passionate about sports betting, online casinos, and content creation, we’d love to hear from you. Apply now and help us build the UK’s leading sports betting and casino content.
StudySmarter Expert Advice🤫
We think this is how you could land Content writer UK in London
✨Showcase Your Portfolio
In the publishing and media world, your portfolio is your calling card. Make sure it’s up-to-date with your best work. Whether it’s articles, graphics, or multimedia projects, post them on platforms like Behance or your own website, so potential clients can see your style and capability. If you're working with specific styles, tailor your portfolio pieces to match.
✨Join Industry Freelance Platforms
Sign up on platforms like Reedsy, PeoplePerHour, or even MediaBistro that specifically cater to publishing and media gigs. They’re teeming with opportunities and can connect you with clients looking for freelance talent in our field. Keep your profile active and apply to projects regularly to get your foot in the door.
✨Network Through Local Events
Get involved in local writer's meetups, book fairs, and media conferences. These events are perfect for meeting fellow freelancers and potential clients. Bring your business cards (or a digital version) and don’t be shy about showcasing what you do. People are more likely to remember you if they can put a face to your work!
✨Leverage Social Media for Visibility
Utilise social media platforms like Twitter and LinkedIn to share your thoughts on industry trends or projects you’re working on. Engaging with publishing-related hashtags can help you gain visibility. Plus, don’t forget to tag companies like North Star Network when you share relevant content—it could catch their eye and lead to opportunities!
We think you need these skills to ace Content writer UK in London
Some tips for your application 🫡
Craft Your Portfolio with Flair:As a freelancer in the publishing and media field, your portfolio is your calling card. Ensure it showcases a variety of your best work that highlights your writing style, versatility, and any published pieces. Think creatively about how to present your work—maybe include a blog, articles, or even multimedia projects!
Show Off Your Industry Knowledge:Let your passion for media shine through your application. Tailor your CV to include relevant experience, such as internships or freelance gigs you've had in the past. Highlight any specific areas of expertise—like content strategy, editorial skills, or knowledge of digital media trends—that make you a perfect fit for North Star Network.
Be Clear About Your Availability:Freelancing often revolves around your schedule, so be upfront about your availability in your pitch. Let North Star Network know how many hours you can dedicate each week and if you have flexibility with deadlines. This shows professionalism and helps them see how you can fit into their team.
Tailor Your Application for the Role:Make sure each application you send out, especially to North Star Network, is custom-crafted. Reference specific projects or initiatives they've undertaken that excite you, and explain how your unique skills can contribute to their success. We want to see that personal touch!
How to prepare for a job interview at North Star Network
✨Showcase Your Portfolio Creatively
As a freelancer in the publishing-media sector, your portfolio is your calling card! Make sure to not only present your work but also tell the story behind each piece. Highlight your creative process and the impact your projects had, especially if they involved collaboration with others.
✨Understand the Latest Trends
Keep your ear to the ground about current trends in publishing and media. Be ready to discuss how they might influence your work and the projects you'd like to pursue at North Star Network. This shows you're not only prepared but also passionate about the industry.
✨Be Ready to Discuss Your Rates
Freelance work means you're essentially selling yourself, so be upfront about your rates and what they include. Understand the value you bring to the table and be prepared to negotiate, ensuring you come across as professional and confident.
✨Prepare to Pitch on the Spot
In freelance interviews for publishing-media, you might be asked to come up with ideas or a quick pitch. Have a few concepts ready that align with their vision at North Star Network. It could be a potential article, campaign idea, or even a content strategy that showcases your creativity and strategic thinking.
