Digital Marketing Director

Digital Marketing Director Are you the right applicant for this opportunity Find out by reading through the role overview below. About NPG North Property Group (NPG) is transforming the property industry with a bold, innovative approach. With over two decades of combined experience, we’ve been delivering award-winning service and groundbreaking solutions since our inception in 2017. From Leeds to Manchester and beyond, we are more than a property agency — we are a team dedicated to crafting exceptional experiences and unlocking exclusive opportunities. Why Join us? We’ve been recognized for our innovation and growth, earning accolades such as: Ranked 46th on The Sunday Times list of fastest-growing founder-led businesses in 2023. Sales & Lettings Agency of the Year 2024 by the RESI Awards. Finalist for the Property Week Awards, Great British Entrepreneur Awards, and more. Among Yorkshire\’s top 10 fastest-growing businesses in 2023. The Role As Marketing Director, you’ll lead NPG’s marketing strategy to elevate our brand, drive growth, and deliver measurable results. You will oversee a talented marketing team comprising a Marketing Manager, designers, content creators, and administrators. Your role will centre on setting clear objectives, ensuring accountability, and empowering the team to deliver high-quality, results-driven work. Based in Manchester or London, you’ll shape a cohesive, results-oriented marketing strategy to drive growth, enhance brand visibility, and maximize ROI. This is a unique opportunity to lead an innovative, high-impact department in a fast-paced, high-velocity sales environment. Responsibilities Leadership and Team Development : Set clear goals, provide direction, and inspire the team to achieve exceptional results. Conduct regular performance reviews and mentor team members to maximize potential and accountability. Drive a culture of creativity, innovation, and continuous improvement. Integrated Marketing Strategy : Develop and execute a unified marketing strategy incorporating paid advertising, SEO, content creation, and automation. Align digital efforts across platforms like Google Ads, Facebook, Instagram, and Salesforce Pardot to optimize lead generation and conversion rates. Oversee customer journey mapping, manage large lead volumes, and refine strategies through data analysis and A/B testing. Data-Driven Campaign Management : Lead paid advertising and SEO initiatives, monitor ROAS, and adjust campaigns to achieve performance targets. Analyse performance data to make informed decisions, tailoring campaigns for maximum impact. Brand Stewardship : Maintain high-quality standards across all marketing assets and ensure brand consistency. Collaborate with the team to create impactful content and deliver compelling campaigns that resonate with target audiences. Additional Responsibilities Advanced use of Excel for budgeting, sales performance tracking, and marketing analysis. Coordinate with CGI studios for real estate visualizations and collaborate on digital PR efforts to enhance online presence. Oversee IT tools, including GoDaddy, Calendly, and key real estate platforms like Rightmove and Zoopla Pro. Key Challenges Achieve ROI and lead-generation targets while adhering to budget constraints. Maintain strict timelines for campaign launches and asset approvals. Ensure accuracy and consistency in Salesforce data and reporting metrics. Adapt quickly in a fast-paced environment while balancing cross-departmental priorities. What We’re Looking For Bachelor’s degree in Marketing, Business, or a related field. Certifications in Digital Marketing, SEO, or tools like Salesforce Pardot (highly desirable). Proven leadership experience managing a multidisciplinary marketing team. Expertise in digital marketing, paid advertising, and high-velocity sales environments with large lead volumes. Hands-on experience with platforms like Salesforce, Pardot Engagement Studio, Google Ads, and social media tools. Proven experience in leading marketing campaigns and managing multiple projects. Strong analytical skills and advanced proficiency in tools like GA4, SEMrush, and Excel with the ability to interpret data, refine strategies, and achieve measurable results. Exceptional leadership and communication abilities, with a focus on team development. What We Offer Competitive salary. Opportunities for advancement in a high-growth, innovative company. A dynamic and inclusive work environment that values your contributions. Modern, stylish offices designed to foster collaboration and creativity. Autonomy to solve challenges and make an impact in a forward-thinking organization. Join Us At NPG, we’re setting new standards in real estate. If you’re ready to lead, innovate, and drive change, we want to hear from you. Apply today and be part of a team that’s shaping the future of property.