At a Glance
- Tasks: Drive digital marketing strategies to generate high-quality leads and optimise website performance.
- Company: Dynamic marketing firm based in Manchester & London, focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make a real impact by leading performance marketing and driving revenue growth.
- Qualifications: Experience in performance marketing, strong analytical skills, and agency management.
The predicted salary is between 40000 - 50000 £ per year.
Digital Performance Marketing Manager Opportunity Available in Manchester & London
Role Purpose
Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making. This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.
Core Skills Needed
- Strong experience in performance or acquisition marketing
- Proven ability to manage and scale paid media through agencies
- Strong analytical and reporting skills (HubSpot or similar CRM)
- Experience with website optimisation and CRO
- Commercial mindset with clear focus on pipeline and ROI
- Strong stakeholder and agency management skills
- Experience with copy writing for both paid and website channels
- Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions
Core Responsibilities
Acquisition Strategy & Funnel Ownership
- Own the end-to-end acquisition strategy across all paid and digital channels
- Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
- Forecast lead volume, conversion, and pipeline contribution from marketing activity
- Continuously optimise funnel performance to improve lead quality and conversion
Performance Marketing & Agency Leadership
- Own strategy and performance across:
- Paid social
- Paid search
- Other paid acquisition channels
- Lead and manage agency partners:
- Set clear strategy, targets, and direction
- Challenge performance and drive continuous improvement
- Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
Website & Conversion Rate Optimisation (CRO)
- Own website performance as a core acquisition channel
- Project manage new website build and ongoing improvements
- Define and deliver CRO roadmap:
- Landing page optimisation
- Conversion improvements
- User journey enhancements
- Ensure the website effectively converts traffic into qualified leads
Data, Reporting & Commercial Insights (HubSpot)
- Use HubSpot to analyse:
- Funnel performance
- Lead quality and conversion rates
- Pipeline generated from new leads
- Build clear reporting on:
- Channel performance
- Campaign effectiveness
- ROI and pipeline impact
- Use insights to inform strategy, budget allocation, and optimisation
Attribution & Performance Optimisation
- Own understanding of channel attribution and performance
- Identify where value is created across the funnel
- Ensure accurate tracking and data flow across all platforms
- Continuously optimise based on performance data
Sales Alignment
- Define and refine what a qualified lead looks like (MQL/SQL)
- Use feedback from the sales team alongside data to improve lead quality and conversion
- Ensure marketing activity generates sales-ready opportunities
Salary: 40,000 - £50,000
Locations
Digital Marketing Manager in Cheshire, Warrington employer: North Property Group
As a Digital Marketing Manager at our dynamic company, you will thrive in a vibrant work culture that prioritises innovation and collaboration. With offices in both Manchester and London, we offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, ensuring that your contributions directly impact our success. Join us to be part of a forward-thinking team that values data-driven decision-making and fosters an environment where your skills can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in performance marketing. Include case studies that demonstrate how you’ve driven leads and revenue. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you’ve used data to optimise campaigns and improve conversion rates. Employers love candidates who can back up their strategies with solid numbers!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive our acquisition strategy. Make sure your application stands out by tailoring it to the specific role and showcasing your relevant experience.
We think you need these skills to ace Digital Marketing Manager in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the skills and experiences mentioned in the job description. Highlight your performance marketing experience and any relevant achievements that showcase your ability to drive acquisition and optimise funnels.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for the Digital Marketing Manager role. Share specific examples of how you've managed paid media campaigns or improved conversion rates, and don’t forget to show your passion for data-led decision making!
Showcase Your Analytical Skills:Since this role requires strong analytical abilities, make sure to include any experience you have with tools like HubSpot or similar CRMs. Mention how you've used data to inform strategies and improve performance in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at North Property Group
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experience. Whether it's lead conversion rates or ROI from campaigns, having these figures at your fingertips will show that you understand the importance of data in performance marketing.
✨Showcase Your Agency Management Skills
Be ready to discuss how you've successfully managed agency relationships in the past. Highlight any strategies you've implemented to hold agencies accountable for performance and how you've driven improvements in their output.
✨Demonstrate Your Analytical Mindset
Prepare to talk about your experience with tools like HubSpot or similar CRMs. Discuss how you've used data to inform your marketing strategies and optimise funnels, as this role heavily relies on data-led decision making.
✨Align with Sales
Understand the importance of sales alignment in this role. Be prepared to explain how you've collaborated with sales teams in the past to define what a qualified lead looks like and how you've worked together to improve conversion rates.
