At a Glance
- Tasks: Own and optimise customer journeys in HubSpot to boost engagement and revenue.
- Company: Dynamic marketing team in Manchester & London focused on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a vibrant team with a focus on creativity and collaboration.
- Why this job: Make a real impact on customer experiences and drive business success.
- Qualifications: Experience with CRM management, campaign execution, and data-driven strategies.
The predicted salary is between 40000 - 50000 £ per year.
- CRM/Lifecycle Marketing Manager
- Opportunity available in Manchester & London
- Role Purpose
Own and optimise the entire customer lifecycle within Hub Spot to drive engagement, conversion, retention, and revenue from the existing database.
This role is responsible for building and executing all CRM journeys, ensuring leads and clients are effectively nurtured through to opportunity and revenue via structured, data-led communication.
- Core Skills Needed
- End-to-end campaign management experience – from ideation to creation to segmentation to reporting
- AI experience preferable including chatbot management
- Strong hands-on experience with Hub Spot (or similar CRM)
- Proven ability to build workflows, automation, and lifecycle journeys
- Experience managing multi-channel CRM communications (email, SMS, Whats App)
- Highly data-driven with strong segmentation and targeting capability
- Commercial mindset with focus on conversion and revenue
- Detail-oriented and execution-focused
- Core Responsibilities
- Hub Spot Ownership & Data Management
- Own Hub Spot as the central platform for lifecycle marketing and customer data
- Build and manage all workflows, automation, sequences, and lifecycle stages with the goal of nurturing new leads and the existing database
- Maintain data quality, segmentation, and targeting structure across the database
- Manage client allocation to the sales team, ensuring a consistent journey is followed with core touchpoints for client segments
- Ensure accurate lifecycle tracking from lead through to client
- Lifecycle Strategy & Execution
- Design and execute end-to-end nurture journeys across the full lifecycle
• Build and optimise programmes for
- New lead nurture (post-enquiry)
- Re-engagement of inactive or cold leads
- Client retention, upsell, and cross-sell
- Use behavioural triggers and segmentation to personalise journeys
- CRM Campaign Delivery (Email, SMS, Whats App)
- Plan and execute all CRM-led campaigns including nurture campaigns and development specific campaigns
• Own all outbound communication channels
- SMS
- Whats App
- AI chatbots
- Ensure consistent, timely, and high-quality messaging across all lifecycle touchpoints
- Pipeline & Revenue from Existing Database
• Own pipeline generation from
- Existing leads
- Warm prospects
- Current clients
- Identify high-value segments and opportunities within the database, planning campaigns to target and nurture them accordingly
- Improve lead-to-opportunity conversion through effective nurture
- Customer Journey & Experience
- Own the end-to-end CRM journey
- Identify friction points, drop-offs, and missed opportunities
- Continuously improve the customer experience across lifecycle stages
- Work alongside the Senior Investment Directors to manage client allocations and ensure the sales team are following core touchpoints within the customer journey
- Performance & Optimisation
• Track and report on
- Engagement metrics (open rate, CTR, response)
- Conversion (Lead → Opportunity → Reservation)
- Pipeline generated from CRM activity
- Continuously optimise journeys, messaging, and segmentation based on data
Growth Marketing Manager in Bolton employer: North Property Group
North Property Group is an excellent employer, offering a dynamic work environment in Leeds where you can thrive as a Field Property Turnover Specialist. With a strong focus on employee development and a supportive culture, we provide opportunities for growth while ensuring our team enjoys a healthy work-life balance. Join us to be part of a dedicated team that values your contributions and fosters a sense of community.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for North Property Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like North Property Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with North Property Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at North Property Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit North Property Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of North Property Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about North Property Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at North Property Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at North Property Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At North Property Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
