At a Glance
- Tasks: Drive digital marketing strategies to generate high-quality leads and optimise website performance.
- Company: Dynamic marketing agency based in Manchester & London, focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make a real impact by owning the acquisition strategy and driving measurable results.
- Qualifications: Experience in performance marketing, strong analytical skills, and agency management.
The predicted salary is between 40000 - 50000 £ per year.
Digital Performance Marketing Manager Opportunity Available in Manchester & London
Role Purpose
Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making. This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.
Core Skills Needed
- Strong experience in performance or acquisition marketing
- Proven ability to manage and scale paid media through agencies
- Strong analytical and reporting skills (HubSpot or similar CRM)
- Experience with website optimisation and CRO
- Commercial mindset with clear focus on pipeline and ROI
- Strong stakeholder and agency management skills
- Experience with copy writing for both paid and website channels
- Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions
Core Responsibilities
Acquisition Strategy & Funnel Ownership
- Own the end-to-end acquisition strategy across all paid and digital channels
- Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
- Forecast lead volume, conversion, and pipeline contribution from marketing activity
- Continuously optimise funnel performance to improve lead quality and conversion
Performance Marketing & Agency Leadership
- Own strategy and performance across:
- Paid social
- Paid search
- Other paid acquisition channels
- Lead and manage agency partners:
- Set clear strategy, targets, and direction
- Challenge performance and drive continuous improvement
- Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
Website & Conversion Rate Optimisation (CRO)
- Own website performance as a core acquisition channel
- Project manage new website build and ongoing improvements
- Define and deliver CRO roadmap:
- Landing page optimisation
- Conversion improvements
- User journey enhancements
- Ensure the website effectively converts traffic into qualified leads
Data, Reporting & Commercial Insights (HubSpot)
- Use HubSpot to analyse:
- Funnel performance
- Lead quality and conversion rates
- Pipeline generated from new leads
- Build clear reporting on:
- Channel performance
- Campaign effectiveness
- ROI and pipeline impact
- Use insights to inform strategy, budget allocation, and optimisation
Attribution & Performance Optimisation
- Own understanding of channel attribution and performance
- Identify where value is created across the funnel
- Ensure accurate tracking and data flow across all platforms
- Continuously optimise based on performance data
Sales Alignment
- Define and refine what a qualified lead looks like (MQL/SQL)
- Use feedback from the sales team alongside data to improve lead quality and conversion
- Ensure marketing activity generates sales-ready opportunities
Salary: 40,000 - £50,000
Digital Marketing Manager in Bolton employer: North Property Group
As a Digital Marketing Manager at our dynamic company, you will thrive in a vibrant work culture that prioritises innovation and collaboration. With offices in both Manchester and London, we offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, ensuring that your contributions directly impact our success. Join us to be part of a forward-thinking team that values data-driven decision-making and fosters an environment where your skills can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Bolton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in performance marketing. Include case studies that demonstrate how you’ve driven leads and revenue. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you’ve used data to optimise campaigns and improve conversion rates. Employers love candidates who can back up their strategies with solid numbers!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that Digital Marketing Manager role!
We think you need these skills to ace Digital Marketing Manager in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in performance marketing and any specific achievements that showcase your ability to drive acquisition and optimise funnels.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at StudySmarter. Mention your analytical skills and how you've successfully managed paid media campaigns in the past.
Showcase Your Data Skills:Since this role involves a lot of data-led decision making, be sure to include examples of how you've used analytics tools like HubSpot to improve marketing performance. We love numbers, so don't shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at North Property Group
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experience. Be ready to discuss how you've driven lead generation and improved conversion rates, as this role is all about performance marketing.
✨Showcase Your Analytical Skills
Since strong analytical skills are crucial for this position, be prepared to talk about how you've used data to inform your marketing strategies. Bring examples of reports you've created or insights you've derived from tools like HubSpot.
✨Demonstrate Agency Management Experience
This role involves managing agencies, so share your experiences in leading agency partnerships. Discuss how you've set clear targets and held them accountable for performance outcomes, focusing on pipeline and revenue.
✨Align with Sales Teams
Highlight your experience in collaborating with sales teams to refine lead definitions and improve conversion rates. Be ready to discuss how you've used feedback from sales to enhance marketing efforts and ensure a seamless handoff of leads.
