Digital Media & Marketing Lead in Worksop

North Notts Business Improvement District (BID) was established in 2017 as the UK's first area-wide, place-shaping BID, uniting local businesses, authorities, and other partners to deliver impactful initiatives. Focused on three key themes—The Business Voice, The Experience, and The Destination—North Notts BID aims to enhance quality of life, strengthen economic growth, and spotlight the region's unique identity. Key priorities include supporting BID members, fostering enterprise, addressing workforce development, and promoting sustainability, crime prevention, and community well-being. Through events and expos, the BID proudly showcases its member organisations and the region’s offerings.

About the Role

This is an exciting opportunity for an enthusiastic, confident self-starter with a ‘can do’ attitude, to join a small and dynamic team in delivering a wide and diverse range of projects, events and initiatives, with no two days ever being the same. The successful candidate will be proficient in social and digital media and marketing and event management. The post holder must have excellent organisational and interpersonal skills and be flexible in responding to the demands of a dynamic and ever-changing working environment. The role will require the post holder to communicate with our c1,300 BID members and a wide variety of local and national businesses, public and private stakeholders, commercial contractors and members of the local community.

Key duties of the role are to provide effective social media campaigns, marketing support and events management to deliver activities within the three key pillars of the BID business plan. We are looking for someone who is passionate about supporting our BID members, promoting our area and the benefits that the BID can bring. Most importantly we need a team player who is collaborative and happy to pitch-in with whatever needs doing – but at the same time can work independently using their own initiative.

Duties and Responsibilities

• To assist the BID Chief Executive and Operations & Projects Manager with the delivery of a wide range of BID projects and activities.
• Prepare relevant marketing/events action plans, ensuring activities happen on time and on budget.
• Liaise with the Chief Executive and appointed design agency to oversee the North Notts BID website content management and updates.
• Communicate with the BID’s PR agency on relevant content for press releases, video clips and other publicity material, updating and sharing information via a Trello board.
• Work with the press and local media to ensure that relevant advertisements are placed to promote projects, events and other activities. Negotiate rates to ensure spend is in line with the marketing/events action plans and is on budget.
• Prepare and schedule BID-related weekly content for social media channels e.g. Facebook, Twitter, Instagram and other forms of social media.
• Provide additional daily promotion of BID projects, events and activities via the BID website and social media channels, also sharing relevant information from our BID members.
• Plan, promote and administer both physical and virtual BID member workshops including First Aid at Work, Food Hygiene and other relevant topics.
• Assist the events management company and respective business forums with the operations of events including supervision of allocated activities, information provision to visitors and exhibitors, ensuring a safe event environment, help with set-down & creating social media content of the day.
• Collate key performance indicators from various internal and external sources to assist with the evaluation of marketing campaigns and events, e.g. take-up of BID projects, social media analytics.
• Ensure that all activities are logged on the CRM system, extract reports and mailing lists and assist with its general maintenance.
• Support with coordinating marketing mail-outs, book meeting rooms, meet and greet of visitors, arrange venues and catering, source speakers etc.
• Create artwork for advertising purposes, including formats such as print, email and online use.
• Design relevant artwork for events and projects, including roller banners, posters, leaflets etc.
• Assist with projects from a creative perspective.
• Manage budgets and organise paid advertising to help drive further engagement.
• Create monthly reports analysing the previous month’s social media performance, identifying strengths and weaknesses.
• Create an updated element to the CEO report every other month, going into more detail about the figures and success of social media channels, paid ads and other involvement with projects and events from a creative perspective.
• Run the social media accounts for the North Notts Indies.
• Create monthly BID Member Spotlights, sharing these across all social channels and the website, alongside taking images and creating video footage to turn into TikTok videos/Instagram reels.
• Create monthly North Notts Indies Spotlights.
• Deal confidently with calls and email enquiries from BID members, offering advice on member benefits, liaise with the Council’s business rates team on bill-related queries.

The above is not an exhaustive list of responsibilities, and the post holder will need to adapt to support with a range of day-to-day tasks that is the norm within a small business.

Person Specification

• A minimum of 5 GCSE at grades A–C or above (including maths and English).
• Educated to a minimum A level/level 3 in a relevant discipline such as marketing, PR, digital media or Communications.
• Proficient in all aspects of social media including Twitter, LinkedIn, Facebook, Instagram and familiar with social media scheduling programmes, for example Hootsuite or similar.
• Experience in Google Analytics suite, social media analytics and the use of a graphic design platform, for example Adobe or Canva.
• Experienced in managing websites, and in particular the use of Wordpress and Mailchimp.
• Experienced in producing marketing/events project plans.
• Experienced in producing good, grammatically correct copy for use on the website, in brochures and advertisements.
• Excellent verbal and written communication skills.
• Experience of office-based administration activities.
• Ability to work flexibly in a team.
• Strong organisational skills, able to prioritise a variety of tasks, methodical in approach.
• Personable and confident self-starter, with the ability to tactfully use initiative and take a proactive approach to getting things done.
• Excellent IT skills; fully competent with Microsoft Office 365 (Word, Excel, PowerPoint, Outlook, etc).
• Knowledge and an understanding of Business Improvement Districts.
• Experience of business support activities and projects.
• Knowledge and experience in working with CRM systems.
• General knowledge of the Bassetlaw area and local economy.

The role will be based in the North Notts BID office in Worksop. The core hours of work are Monday-Friday, 9am-5pm. 25 days holiday entitlement plus.