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- Tasks: Lead dynamic marketing campaigns across digital, print, and social media to engage diverse audiences.
- Company: Join North Northamptonshire Council, a vibrant organisation dedicated to community engagement and heritage preservation.
- Benefits: Enjoy flexible working, generous leave, and a supportive environment with opportunities for personal growth.
- Why this job: Be part of a creative team making a real impact in the community while developing your marketing skills.
- Qualifications: Minimum of three GCSEs including English and Maths; strong communication and digital skills required.
- Other info: Hands-on role with weekend work; perfect for those passionate about culture and community.
The predicted salary is between 28800 - 43200 £ per year.
About The Role
The Marketing Officer will lead on the delivery of dynamic and effective marketing and communications activity to raise the profile, drive engagement and grow audiences across The Chester House Estate, Corby Heritage Centre, Discover Northamptonshire, Cornerstone, The Greenway project and our NN Events. This role is instrumental in developing and implementing integrated campaigns that span digital, print, PR, social media, events and stakeholder engagement, helping position the service as a vibrant, accessible and high-quality.
As a strategic and creative thinker, the post holder will be responsible for planning, producing and evaluating content across all channels, with a particular focus on enhancing the service’s digital footprint. This includes managing and developing websites, social media accounts, email marketing, online ticketing platforms, and e-commerce functionality, ensuring content is engaging, inclusive, accessible and aligned with organisational priorities.
Working closely with internal teams and the wider North Northamptonshire Council (NNC) communications team, the Marketing Officer will act as the primary point of contact for marketing queries, press enquiries, approvals and content requests, ensuring all communications are timely, consistent and on brand.
The role will also involve leading on design and production for on-site and off-site printed collateral (e.g. signage, flyers, event materials), as well as supporting and promoting income-generating initiatives such as ticketed events, venue hire, retail and catering. A strong commercial focus, alongside a deep understanding of audience development and community engagement, will be key to success.
This is a hands-on role, requiring the ability to plan and deliver campaigns while also responding quickly to opportunities and challenges. The Marketing Officer must be confident working independently, managing multiple projects and deadlines and contributing to strategic marketing planning.
The role operates on a 5-in-7-day working pattern, including regular weekends and bank holidays, to support the live delivery of events and promotional activity. The post holder will also be expected to contribute to a safe, inclusive, and positive working environment and may be asked to carry out other reasonable duties as required by the estate.
What will you be doing?
- Lead on the development, maintenance, and regular updates of key service websites, including The Chester House, Cornerstone and Discover Northamptonshire.
- Act as the primary liaison for the external PR consultant, coordinating the provision of accurate information, imagery and approvals from the internal NNC Communications team.
- Manage all social media platforms, delivering engaging day-to-day content, announcements, campaigns and event promotion to grow online presence and audience reach.
- Design and deliver print advertising materials, including leaflets, posters, banners and on-site signage, ensuring consistency with brand guidelines.
- Arrange and oversee professional photography and video production across all destinations for promotional and archival use.
- Support the growth of the Culture, Tourism and Heritage brand by developing campaigns that target and attract new and diverse audiences.
- Represent the service at relevant EXPOs, leisure and heritage shows and networking events to build awareness and promote offerings to external stakeholders.
- Monitor and supervise small expenditure budgets, ensuring responsible and efficient use of resources.
- Produce audience insight, data analysis and sales reports to inform decision-making and support departmental leads.
- Oversee the smooth operation of ticketing and booking systems for events, services and site access across all destinations.
- Provide ad hoc administrative support to the Head of Service and Department Managers, contributing to the smooth day-to-day running of the wider team.
- Ensure all data collection, storage and handling complies with GDPR and organisational data protection policies
This job description reflects the major tasks to be carried out by the post holder and identifies a level of responsibility at which they will be required to work. In the interests of effective working, the major tasks may be reviewed from time to time to reflect changing needs and circumstances. Such reviews and any consequential.
About You
You are a confident and capable individual with a strong foundation in education, holding a minimum of three GCSE qualifications, including English and Maths at grade C or above. You possess exceptional communication and interpersonal skills that enable you to effectively engage and build relationships with a wide range of audiences, from community groups to elected officials.
You excel in customer service and are known for your high standards and approachable, adaptable demeanor. Your strong planning, time management, and report writing abilities are complemented by a proactive, confident, and flexible style of working. You bring energy and enthusiasm to every project, along with an ability to influence and inspire those around you.
Your technical skills are equally strong. You\’re confident using IT systems, including EPOS and online booking platforms. You\’re adept at managing digital content using platforms like WordPress and social media tools including Facebook, Instagram, Twitter, TikTok, and LinkedIn. Your creative side shines through your experience with design tools like Canva.
You have an appreciation for the historic environment and understand the importance of preserving heritage. You’re experienced in engaging with volunteers and community groups, and you bring a strong sense of equality and awareness of the diverse needs of individuals.
Our benefits
Here at North Northamptonshire Council, we’re transforming for the better, using all our creativity and imagination to create the best life for our local people.
You’ll find that we have a wide range of careers that may be more surprising than you think!
Why choose us?
We Offer a Vibrant Working Environment With
- a competitive salary
- a pension scheme, where we pay a significant contribution on top of your contribution. It provides life cover and ill-health protection.
- lots of opportunities to develop your skills, knowledge and potential in a large unitary council
- generous leave entitlement (28 days, rising to 33 days) and bank holidays, plus the option to buy up to an extra 10 days
- hybrid and flexible working arrangements, where practicable for service needs to help you with a healthy work-life balance.
We provide a range of great benefits such as an Employee Assistance Programme, an Employee Benefits Scheme, wellbeing support, travel rates at HMRC rates, as well as supporting a range of active Employee Network Groups.
About Us
Our Values and Behaviours
Our Values Define Who We Are And How We Operate, By Forming The Foundation For How We Interact With Our Customers, Colleagues And Provide Our Services. They Are Also At The Forefront Of Our Decision Making And Delivery And Are
Customer-focused
Respectful
Efficient
Supportive
Trustworthy
Our Key Commitments
Our key commitments help ensure that the priorities we make, now and in the future, maintain the necessary breadth of focus in those areas that we believe matter most.
We are proud to be a recognised Disability Confident Employer and is committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role.
North Northamptonshire Council re-signed the Armed Forces Covenant in June 2024 which highlights the Council’s pledge to support the Armed Forces community. The council obtained the silver status award for the Defence Employer Recognition Scheme (ERS) and we are now currently working towards achieving Gold status.
Further information can be found at Jobs and careers | North Northamptonshire Council (northnorthants.gov.uk)
Attached documents
- Role Profile
Apply #J-18808-Ljbffr
Marketing Officer employer: North Northamptonshire Council
Contact Detail:
North Northamptonshire Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Familiarise yourself with the specific projects and initiatives mentioned in the job description, such as The Chester House Estate and Discover Northamptonshire. Understanding these will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Engage with the organisation's social media platforms before applying. This will not only give you insights into their current campaigns but also allow you to contribute meaningfully to discussions, showcasing your enthusiasm and knowledge about their work.
✨Tip Number 3
Network with professionals in the marketing field, especially those who have experience in heritage or community engagement. Attend relevant events or webinars to build connections that could provide valuable insights or even referrals for the role.
✨Tip Number 4
Prepare examples of past marketing campaigns you've worked on, particularly those that involved digital content or community engagement. Being able to discuss your hands-on experience will demonstrate your capability to handle the responsibilities outlined in the job description.
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, communications, and digital content management. Use keywords from the job description to demonstrate that you meet the specific requirements of the Marketing Officer role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the heritage sector. Mention specific campaigns or projects you've worked on that align with the responsibilities outlined in the job description.
Showcase Your Digital Skills: Emphasise your proficiency with digital tools and platforms, such as WordPress and social media management. Provide examples of how you've successfully used these tools to engage audiences and drive marketing initiatives.
Highlight Your Communication Skills: Since the role requires strong communication abilities, include examples of how you've effectively engaged with diverse audiences. This could be through community outreach, event promotion, or stakeholder engagement.
How to prepare for a job interview at North Northamptonshire Council
✨Showcase Your Creativity
As a Marketing Officer, creativity is key. Prepare examples of past campaigns you've worked on, highlighting your role in the planning and execution. Be ready to discuss how you can bring fresh ideas to enhance the digital footprint of the organisation.
✨Demonstrate Your Technical Skills
Familiarity with digital tools is crucial for this role. Brush up on your knowledge of platforms like WordPress, social media management tools, and design software such as Canva. Be prepared to discuss how you've used these tools effectively in previous roles.
✨Understand the Audience
The role requires a strong understanding of audience development. Research the target demographics for The Chester House Estate and related projects. Be ready to share insights on how you would engage diverse audiences and promote inclusivity in your marketing strategies.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of scenarios where you've had to manage multiple projects or respond quickly to challenges. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
